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Senior Analyst - Site Enablement Marketing

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Amex

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Location:
United States , New York

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Category:
-

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Contract Type:
Not provided

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Salary:

78000.00 - 124750.00 USD / Year
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Job Description:

This Senior Analyst role will support the strategy, development, and optimization of the U.S. Corporate Site experience. The individual will help execute key site initiatives including new product launches as well as ongoing content and performance enhancements that drive qualified demand and conversions.

Job Responsibility:

  • Support development and execution of the Corporate Site roadmap, translating business priorities into clear digital requirements across Homepage, PDPs, and supporting pages
  • Drive site content updates and messaging enhancements in partnership with Creative, UX, and Product teams to ensure alignment with Corporate Program positioning
  • Identify opportunities to improve engagement and conversion across key site entry points
  • support A/B testing and performance optimization initiatives
  • Track and monitor core site KPIs (traffic, engagement, application starts) and prepare performance summaries and insights for leadership
  • Partner cross-functionally with Marketing, Digital Product, Analytics, Sales, and Compliance to support site builds, QA reviews, and phased launches
  • Lead marketing execution processes within Marketingforce, including creative submissions, routing for legal and compliance approval, and tracking feedback through review cycles

Requirements:

  • 3–5+ years of experience in digital marketing, website strategy, performance marketing, or related field
  • Experience supporting website content strategy and execution within a B2B or financial services organization
  • Familiarity with digital acquisition funnels
  • Experience managing creative reviews and routing assets through Marketing force (or similar systems) to obtain legal and compliance approval
  • Strong project management skills with ability to manage multiple workstreams simultaneously
  • Strong collaboration and partnership skills across cross-functional teams
  • Comfort working with performance metrics and summarizing insights (advanced analytics experience a plus but not required)
  • Detail-oriented with a process-driven mindset and ability to operate in fast-paced, phased launch environments
  • Strategic thinker with a desire to continuously improve the digital customer experience
What we offer:
  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities

Additional Information:

Job Posted:
March 20, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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