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This Senior Analyst role will support the strategy, development, and optimization of the U.S. Corporate Site experience. The individual will help execute key site initiatives including new product launches as well as ongoing content and performance enhancements that drive qualified demand and conversions.
Job Responsibility:
Support development and execution of the Corporate Site roadmap, translating business priorities into clear digital requirements across Homepage, PDPs, and supporting pages
Drive site content updates and messaging enhancements in partnership with Creative, UX, and Product teams to ensure alignment with Corporate Program positioning
Identify opportunities to improve engagement and conversion across key site entry points
support A/B testing and performance optimization initiatives
Track and monitor core site KPIs (traffic, engagement, application starts) and prepare performance summaries and insights for leadership
Partner cross-functionally with Marketing, Digital Product, Analytics, Sales, and Compliance to support site builds, QA reviews, and phased launches
Lead marketing execution processes within Marketingforce, including creative submissions, routing for legal and compliance approval, and tracking feedback through review cycles
Requirements:
3–5+ years of experience in digital marketing, website strategy, performance marketing, or related field
Experience supporting website content strategy and execution within a B2B or financial services organization
Familiarity with digital acquisition funnels
Experience managing creative reviews and routing assets through Marketing force (or similar systems) to obtain legal and compliance approval
Strong project management skills with ability to manage multiple workstreams simultaneously
Strong collaboration and partnership skills across cross-functional teams
Comfort working with performance metrics and summarizing insights (advanced analytics experience a plus but not required)
Detail-oriented with a process-driven mindset and ability to operate in fast-paced, phased launch environments
Strategic thinker with a desire to continuously improve the digital customer experience
What we offer:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program