Senior Analyst, SEM Bidding

• Produce original analyses to identify and explore opportunities to optimize our search engine marketing (SEM) bidding strategies towards maximizing revenue
• Seek out and implement improvements to our existing automated paid marketing systems
• Plan and execute measurement tests and experiments to evaluate the impact of different bidding strategies and apply findings to improve performance
• Apply analytical techniques to measure the true return of our SEM spend
• Collaborate closely with cross-functional teams such as Marketing and Data Science/Machine Learning to align on strategies, share insights, and ensure objectives are met
• Check on marketing performance daily and regularly report outward to the wider team and upward to the leadership team about trends, wins, and future plans
• Leverage AI tools and technologies for day-to-day tasks & systems to enhance efficiency, generate insights and streamline workflows
• Stay informed and proactively implement emerging ad technologies, best practices in media systems management and bidding optimization, process improvements and automation to enhance performance

• Bachelor's degree in Business / Maths / Statistics or a related quantitative field
• 2+ years experience working in a data analytics position, preferably in a digital marketing environment
• Ability to turn complex data into compelling storytelling and actionable recommendations
• Expertise in interrogating data using SQL and writing custom SQL queries, and understanding of database structures
• Understanding of statistical analysis techniques used for experimental design such as regression analysis, hypothesis testing, multivariate analysis and time series analysis
• Experience using AI tools in your day-to-day workflow, with a genuine eagerness to expand your knowledge and application of AI within SEM, data and bidding
• Excellent verbal and written communication skills to effectively present findings, explain complex concepts and influence stakeholder decisions making
• Ability to manage multiple projects, prioritize tasks and meet deadlines while maintaining a high level of accuracy and attention to detail
• Has a genuine passion for learning and self-improvement, continuously seeking out new opportunities to expand knowledge and skills
• Prior exposure to Paid Search, Bidding, and Marketing KPIs is a strong plus

Prior exposure to Paid Search, Bidding, and Marketing KPIs is a strong plus

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
• Work your way with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you'd like or as required by your team
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work
• Donation matching. Give back? Give more! We match qualifying charitable donations annually
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you
• Travel perks. We believe that travel is employee development, so we provide discounts and more
• Employee assistance program. We're here for you with resources and programs to help you through life's challenges
• Health benefits. We offer great coverage and competitive premiums
• Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates