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We are seeking a results-driven product marketer to support the execution of marketing strategy for Dynamic Yield, one of our key Services Portfolios. This role will report to the Director, Product Portfolio Marketing. The Senior Analyst will collaborate closely with the Director and cross-functional teams, including product management, sales, and other functions in services marketing to bring new products to market, and execute on programs to drive business growth for the portfolio. The ideal candidate will have a basic understanding of product marketing, full funnel marketing tactics, and product lifecycle management as well as experience in the personalization industry.
Job Responsibility:
Conduct regular competitive analysis and customer research as an input into refined positioning
ensure alignment with market trends and needs
Support the execution of tier 1 and tier 2 product launches and campaigns, and development of use case playbooks for the portfolio
Collaborate with integrated marketing, customer marketing, field marketing, partner marketing, and digital marketing on product launch and use campaigns
Review materials created by other marketing teams
Manage and maintain product portfolio information about priority products in the shared inventory on Monday.com
Create advanced sales enablement assets to reflect use case messaging for our sellers
Participates and facilitates meetings with stakeholders, providing marketing updates
Requirements:
Proven experience in product marketing, preferably in a B2B martech environment
Experience working with cross-functional teams, including product, sales, and regional marketing teams
Experience creating basic creative content across channels including presentations, sales materials, digital, videos
Experience delivering presentations to internal or external stakeholders
Able to lead, plan and manage a project/initiative to achieve its set goals and deliverables within a defined timeline and budget
Nice to have:
Personalization SaaS a plus
What we offer:
insurance (including medical, prescription drug, dental, vision, disability, life insurance)
flexible spending account and health savings account
paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire
10 annual paid U.S. observed holidays
401k with a best-in-class company match
deferred compensation for eligible roles
fitness reimbursement or on-site fitness facilities