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Senior Analyst - Product Engagement Marketing

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Amex

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Location:
United States , New York

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Category:
-

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Contract Type:
Not provided

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Salary:

78000.00 - 124750.00 USD / Year
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Job Description:

The Senior Analyst, Product Engagement Marketing will play a critical role in elevating the Premium Small Business Card Member experience. This individual will lead end-to-end digital engagement strategy and execution across Email, Direct Mail, Amex.com, and the Amex App — ensuring our premium products are not only understood but experienced as essential to how our customers run and grow their businesses.

Job Responsibility:

  • Lead end-to-end execution of the Premium Card Member experience across Business Platinum and Business Gold, activating personalized journeys across email, direct mail, Amex.com, and the Amex App
  • Partner closely with Product and TLS teams to curate and educate Premium Card Members on the full suite of benefits and experiences available to them
  • Develop and execute digital strategies from insight generation and content mapping through targeting, creative briefing, legal alignment, and deployment
  • Drive personalization and Test & Learn initiatives, advancing segmentation, A/B testing, and ongoing performance optimization
  • Orchestrate seamless cross-channel experiences that reinforce premium value, increase benefit engagement, and support retention
  • Own performance measurement, define KPIs, and translate insights into actionable strategies that deliver measurable business impact
  • Contribute innovative ideas that elevate Premium engagement marketing and influence broader portfolio strategy
  • Foster team excellence by sharing best practices and contributing to a high-performing culture

Requirements:

  • 3+ years of experience in digital or lifecycle marketing with a proven ability to drive measurable engagement and retention
  • Expertise in email marketing and cross-channel activation across web and app environments
  • Strong analytical skills with the ability to translate complex data into clear insights and strategic recommendations
  • Proven ability to navigate ambiguity, manage competing priorities, and deliver high-quality outcomes in a matrixed organization
  • Exceptional stakeholder management skills with experience influencing cross-functional partners
  • Experience leading personalization and Test & Learn frameworks to optimize marketing performance
  • Strong communication and storytelling skills, with confidence presenting to senior stakeholders
What we offer:
  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities

Additional Information:

Job Posted:
March 20, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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