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The Senior Analyst of Personalized Offers (Fingerprint) Marketing will be a core member of the Customer Engagement Marketing Team that strives to create lasting relationships with small businesses through marketing which makes every interaction with owners and employees more valuable. The hired candidate will help create and execute cross-channel digital marketing strategies that encourage Card Members to enroll in and use hyper-personalized, dynamic offers through contextual, personalized messaging. This will include working closely with Analytics, Marketing, Product, Compliance, Operations and external agencies to launch campaigns. This is an exciting position focused on driving customer spend and loyalty with best-in-class marketing while helping uncover new opportunities for growth and innovation. This role is ideal for you if you are a customer-centric, collaborative, and data-driven marketer that is eager to make a big impact on the business.
Job Responsibility:
Support the development and execution of personalized marketing offer strategies that educate, inspire, and motivate Card Members to enroll and spend
Own end-to-end marketing execution processes, managing partner coordination, content mapping, project planning, and timely delivery across compliance, brand, data, and email teams
Track, analyze, and communicate campaign and program performance, sharing actionable insights with stakeholders and continuously enhancing measurement approaches to better capture marketing impact
Partner with the Senior Manager to design and implement campaign optimizations, new initiatives, and strategic enhancements that drive stronger engagement and desired customer behaviors
Identify opportunities for innovation and continuous improvement, applying a test-and-learn mindset to refine creative, targeting, and channel strategies that elevate program performance over time
Requirements:
Strong project management skills with exceptional attention to detail and the ability to prioritize, organize, and execute multiple initiatives in a fast-paced environment
Analytical and data-driven marketer who can interpret customer data, identify patterns and trends, and translate insights into actionable marketing strategies and optimization opportunities
Strategic problem-solver who can navigate operational challenges and ambiguity with agility, creativity, and a solution-oriented mindset
Collaborative and influential team player with proven ability to build strong partnerships across levels, teams, and external agencies — aligning stakeholders and driving results through influence
Exceptional communicator with excellent verbal and written skills, capable of translating complex insights into clear, compelling narratives that inspire action
Customer-first mindset with an understanding of loyalty, engagement drivers, and digital marketing best practices across channels like email, web, and mobile
Culture carrier who looks externally for inspiration, embraces innovation, and continuously seeks new ways to enhance customer experiences
Bachelor’s degree with 3+ years of experience in digital marketing, with demonstrated success driving customer engagement and measurable marketing impact
Nice to have:
Knowledge or previous experience of B2B small business marketing best practices, segments, behaviors and landscape
Previous professional experience executing multiple marketing campaigns simultaneously for multiple segments, products, channels
What we offer:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program