Senior Analyst, Marketing Performance, B2B Marketing Demand Generation, Europe

The Europe B2B Marketing team is looking for a Senior Marketing Performance Analyst to join the newly created Demand Generation function, operating as a Centre of Excellence within B2B Marketing Europe. This is a generalist digital marketing role with a strong analytical and performance focus, designed to support a broad range of B2B marketing activities across Europe, including strategy, analytics, paid media, web, email marketing and CRM data. This role is key to strengthening Mastercard's B2B presence across Europe as part of a broader transformation programme designed to drive awareness, demand generation and measurable revenue impact. The ideal candidate combines a hands on digital marketing background with a strong data and performance mindset. Highly analytical, data driven and results oriented, this role brings strong experience in campaign performance measurement, paid media analytics and dashboard governance. The candidate is capable of understanding how marketing initiatives translate into leads, pipeline and revenue, and works in close partnership with the Marketing Operations team, media agencies, and regional B2B teams to ensure full visibility into how marketing strategy converts interest into business outcomes.