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Senior Analyst, Marketing Operations

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Liverpool Football Club

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Location:
United Kingdom , Liverpool

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Category:
IT - Administration

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

This role has dual accountability across both the Marketing Insight and Marketing Operations teams. You will support the Customer Insight team with digital and behavioural insight needs, as well as marketing performance analysis. In addition, you will work closely with the Marketing Operations team to deliver accurate email and SMS segmentation and campaign sends. A key part of the role is understanding data compliance requirements and ensuring all activity adheres to these standards.

Job Responsibility:

  • Deliver digital marketing campaigns across email, SMS and push notifications in line with the Club’s campaign schedule
  • Interpret and execute data targeting requirements accurately to support email, SMS and social audience segmentation
  • Provide reporting data to support analysis and monitoring of marketing performance
  • Analyse data using SQL and digital measurement tools to produce clear insights and actionable recommendations
  • Create accessible fan and customer insight reports and data visualisations that support the Club’s strategic priorities
  • Manage the Marketing Insight team inbox, delivering timely ad‑hoc insight updates to stakeholders
  • Confidently use a range of technologies, including ESPs, dashboards, data visualisation tools, web analytics, databases and CRM systems
  • Support compliance with regulatory and information security requirements, maintaining system admin records and investigating data issues
  • Maintain accurate records of activity and document processes to ensure consistency and avoid single points of failure
  • Attend meetings across the business to understand campaign and insight requirements and share findings

Requirements:

  • Educated to degree level or equivalent in a relevant discipline such as Business, Marketing, Maths or Statistics
  • Strong knowledge of marketing data and insight, particularly within direct and data‑driven marketing
  • Solid SQL experience for data querying
  • Strong MS Office skills, especially Excel
  • Hands‑on experience with email marketing and automation platforms
  • Good knowledge of GDPR and data protection
  • Experience using data visualisation tools such as Power BI or Tableau
  • Strong understanding of GA4 and key digital marketing metrics
  • Appreciation of database structures and data quality principles
  • Familiarity with agile methodologies
  • Highly organised, detail‑focused and an excellent communicator
  • Able to manage multiple tasks under pressure while building positive relationships
  • Proactive self‑learner, comfortable working with new systems and environments
  • Ideally understand the commercial operations within sport

Nice to have:

  • Experience working in cloud environments such as AWS or Azure
  • Experience with DotDigital, particularly automated and triggered programs
What we offer:
  • Contributory pension scheme matching up to 5.5%
  • Life Assurance Cover
  • Free financial guidance and mortgage advice
  • Car salary sacrifice scheme for affordable driving
  • Cycle to Work scheme to keep you active
  • Purchase season ticket loans for easier commuting
  • Exclusive shopping discounts & cashback with top retailers
  • Will Writing Service for future planning
  • Employee Assistance Programme for confidential support
  • Medicash Health Cash Plan for everyday healthcare needs
  • Volunteering opportunities to give back to the community
  • Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts
  • 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days)

Additional Information:

Job Posted:
January 18, 2026

Expiration:
February 01, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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