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Kennametal Logo Kennametal · -

Senior Analyst Marketing Marcom-China

China, Shanghai · Job Posted March 03, 2026
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Job Responsibility

  • Ensure timely delivery of marketing collaterals to China market. Interface with product management, engineering and manufacturing teams in Infra China and cooperate with Infra Global Marcom team
  • Plan and organize marketing campaigns such as social medial 2.0, regional trade shows, customer seminar and other external events that are consistent with corporate strategy and image standard
  • Support and develop sales communication related to new products, strategies, training, competitors, and success stories etc, including but not limited to Global Marketing Bulletin in Chinese
  • Lead new product marketing launch in China, working closely with sales managers, technical specialists, and global marketing team
  • Handle the development of external publications, including content creation, design and online platform operation and maintenance like WeChat, Baidu, landing page, official website CN verification
  • Execute and manage translation and translation review projects in a timely fashion
  • Assist in regional marketing planning and data collection and other marketing communication task assigned by direct manager

Requirements

  • At least 3 year marketing communication experience
  • Bachelor degree required in Marketing or related
  • Three years working experiences in manufacturing industry
  • Strong project management skills
  • Working knowledge of marketing deliverables including trade show, copy writing, advertising planning, promotion design, etc.
  • Presentation skills
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