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Senior Analyst - Marketing Enablement

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Amex

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Location:
United States , New York

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Category:
-

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Contract Type:
Not provided

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Salary:

78000.00 - 124750.00 USD / Year

Job Description:

The Senior Analyst of Marketing Enablement is responsible for overseeing and maintaining a portfolio of marketing campaigns across multiple channels. This role will drive compliant, high-quality, and on-time end-to-end campaign execution delivery as a central source of expertise of our internal marketing capabilities and the channels/experiences they own. This individual will ensure marketing strategies are met by assessing nuances, scope, and feasibility to translate into launch milestones. This role will collaborate closely with various teams within US Consumer Marketing, Enterprise Communications & MarTech Experiences (ECMX), Governance and Compliance Partners, and various channel execution teams to support campaign setup. This role will also develop process efficiencies to deliver on the marketing plan with excellence and innovate core execution processes to improve efficiency, quality, and speed-to-market. This role will also support contractors who implement the end-to-end marketing campaigns.

Job Responsibility:

  • Own a portfolio of marketing campaigns designed to drive incremental revenue and customer engagement, managing end-to-end campaign set up and delivery
  • Help support a team of contractors tasked with end-to-end marketing campaign set up and delivery in their respective channels
  • Partner with marketing, operations and external partner teams to understand campaign objectives, develop go to market execution and testing plans, and implement marketing campaigns (including offer constructs and execution strategy for new offers, product launches, and refreshes) to engage customers across owned and partner channels
  • Collaborate with stakeholders on creative review process, owning reviews with internal stakeholders and approvals with brand, legal and compliance
  • Develop and maintain campaign execution calendars and track team capacity
  • Manage end-to-end campaign execution for one or more channels in periods of high marketing volume
  • Uphold our control management priorities by driving operational excellence across our risk management process
  • Assist with onboarding and training of new contractors and peers, mentoring on ways of working and best practices
  • Maintain expertise in Marketingforce and support new platform enhancements and integration

Requirements:

  • Project management experience and organization skills, with the ability to manage tight and evolving timelines across multiple priorities to deliver flawless execution
  • Strong attention to detail, serving as a process-focused thinker
  • Effective written and verbal communication skills, building and leveraging relationships to create solutions
  • Strong mix of analytical and critical thinking skills to implement impactful solutions that drive results
  • High curiosity with a desire to learn and be part of a fast-paced, dynamic team
  • Demonstrate collaborative approaches to drive a project/initiative to completion, contributing to a team culture that promotes teamwork and fun
  • Marketing campaign execution preferred
  • Experience with onboarding and training is a plus
  • Bachelor's Degree Preferred

Nice to have:

  • Marketing campaign execution preferred
  • Experience with onboarding and training is a plus
What we offer:
  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities

Additional Information:

Job Posted:
March 25, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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