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The Senior Analyst of Marketing Enablement is responsible for overseeing and maintaining a portfolio of marketing campaigns across multiple channels. This role will drive compliant, high-quality, and on-time end-to-end campaign execution delivery as a central source of expertise of our internal marketing capabilities and the channels/experiences they own. This individual will ensure marketing strategies are met by assessing nuances, scope, and feasibility to translate into launch milestones. This role will collaborate closely with various teams within US Consumer Marketing, Enterprise Communications & MarTech Experiences (ECMX), Governance and Compliance Partners, and various channel execution teams to support campaign setup. This role will also develop process efficiencies to deliver on the marketing plan with excellence and innovate core execution processes to improve efficiency, quality, and speed-to-market. This role will also support contractors who implement the end-to-end marketing campaigns.
Job Responsibility:
Own a portfolio of marketing campaigns designed to drive incremental revenue and customer engagement, managing end-to-end campaign set up and delivery
Help support a team of contractors tasked with end-to-end marketing campaign set up and delivery in their respective channels
Partner with marketing, operations and external partner teams to understand campaign objectives, develop go to market execution and testing plans, and implement marketing campaigns (including offer constructs and execution strategy for new offers, product launches, and refreshes) to engage customers across owned and partner channels
Collaborate with stakeholders on creative review process, owning reviews with internal stakeholders and approvals with brand, legal and compliance
Develop and maintain campaign execution calendars and track team capacity
Manage end-to-end campaign execution for one or more channels in periods of high marketing volume
Uphold our control management priorities by driving operational excellence across our risk management process
Assist with onboarding and training of new contractors and peers, mentoring on ways of working and best practices
Maintain expertise in Marketingforce and support new platform enhancements and integration
Requirements:
Project management experience and organization skills, with the ability to manage tight and evolving timelines across multiple priorities to deliver flawless execution
Strong attention to detail, serving as a process-focused thinker
Effective written and verbal communication skills, building and leveraging relationships to create solutions
Strong mix of analytical and critical thinking skills to implement impactful solutions that drive results
High curiosity with a desire to learn and be part of a fast-paced, dynamic team
Demonstrate collaborative approaches to drive a project/initiative to completion, contributing to a team culture that promotes teamwork and fun
Marketing campaign execution preferred
Experience with onboarding and training is a plus
Bachelor's Degree Preferred
Nice to have:
Marketing campaign execution preferred
Experience with onboarding and training is a plus
What we offer:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program