Senior Analyst, Loyalty Rewards Brand & Creative

• Showcase brand ownership by ensuring that the brand integrity is maintained throughout our channels and the greater GM enterprise
• Manage day-to-day elements of the GM Rewards integrated marketing campaigns (email streams, statements, SMS, media support, website content, etc.)
• Support creative execution for retail offers and ensure consistency across channels
• Review and route creative assets for approvals with agencies and internal teams
• Foster strong partnerships with internal and external partners to gather requirements, communicate progress, and ensure alignment with business objectives
• Formulate the creative strategy for new vehicle sales and new Member campaigns
• Collaborate on audience messaging architecture and ensure alignment with program goals
• Ensure creative and consistent use of messages while providing ongoing marketing and communication feedback
• Break down broad challenges into prioritized initiatives, using structured problem solving and data-driven reasoning to move concepts into creative execution
• Align with analytics and the business lead to validate insights through a test and learn approach, ensuring tactics are continually optimized based on results

• Bachelor's degree in Marketing, Advertising, or related field (or equivalent experience)
• 5+ years of marketing, advertising, or CRM experience
• Strong understanding of data-driven marketing programs and cross-channel platforms
• Ability to manage multiple projects under tight deadlines with attention to detail
• Excellent communication and collaboration skills
• Experience in loyalty programs, retail programs, credit cards, e-commerce, or automotive preferred

Experience in loyalty programs, retail programs, credit cards, e-commerce, or automotive preferred