CrawlJobs Logo

Senior Analyst, GTM Strategy - Marketing

getmaintainx.com Logo

MaintainX

Location Icon

Location:

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

As the Sr. Analyst, GTM Strategy - Marketing, you’ll be the analytical engine driving how our Growth Marketing team invests, scales, and wins. You'll own the forecasting models, performance reporting, and analytical frameworks that drive how we allocate budget, measure ROI, and scale our demand generation engine. This role is purpose-built for someone coming from consulting or investment banking who wants to apply elite analytical skills to high-impact growth problems at a fast-scaling B2B SaaS company.

Job Responsibility:

  • Own Marketing Forecasting
  • Design Performance Reporting
  • Drive Cross-Functional Analysis
  • Solve Ambiguous Problems

Requirements:

  • 4-year bachelor's degree in a quantitative field (Economics, Finance, Engineering, Mathematics, Statistics, Computer Science, or similar)
  • 3–4 years at a top-tier consulting firm or investment bank
  • Familiarity with SaaS Business Models
  • Exceptional analytical and modeling skills
  • Marketing experience
  • Strong communication skills

Nice to have:

Bonus points if you have a background in athletics or other competitive pursuits

What we offer:
  • Competitive salary and meaningful equity opportunities
  • Healthcare, dental, and vision coverage
  • 401(k) / RRSP enrolment program
  • Take what you need PTO
  • A Work Culture where you’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist
  • We believe in meritocracy, where ideas and effort are publicly celebrated

Additional Information:

Job Posted:
February 18, 2026

Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Senior Analyst, GTM Strategy - Marketing

Senior Director of Product Marketing

As Sr. Director of Product Marketing at 360Learning, you’ll elevate our go-to-ma...
Location
Location
Canada
Salary
Salary:
Not provided
360learning.com Logo
360Learning
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of B2B SaaS product marketing experience (enterprise focus preferred
  • HR/L&D a plus)
  • 3+ years of people management with a record of coaching and career development
  • Mastery of core PMM functions—segmentation, positioning, launches, enablement, competitive intel—and drive to modernize them with AI
  • Proven ability to connect PMM strategy to business outcomes (pipeline, adoption, revenue)
  • Track record of leading successful launches with measurable impact
  • Strong analytical, storytelling, and executive communication skills
  • Hands-on experience with tools like Salesforce, Gong, Pendo, Amplitude, Seismic, and Marketo
  • Curiosity and conviction around applying AI in marketing
  • Enthusiasm for our working environment explained here: https://bit.ly/Convexity_360L
Job Responsibility
Job Responsibility
  • Own segmentation, ICP, and persona development through data and research
  • Translate insights into compelling positioning and messaging that sets 360Learning apart
  • Align Sales, Product, and Marketing around a unified GTM strategy
  • Expand our AI-driven approach to competitive intelligence to help revenue teams win
  • Build and operationalize a scalable launch framework for features, solutions, and partnerships
  • Partner with Product to turn roadmaps into powerful narratives and campaigns
  • Define and measure launch success across pipeline, adoption, and revenue impact
  • Champion AI adoption within PMM as a model for marketing innovation
  • Redesign workflows with AI as a strategic co-pilot for research, content, and analysis
  • Build repeatable systems that maximize impact across a small but mighty global team
What we offer
What we offer
  • Health Benefits - Medical, Vision, Dental, Life, Accidental Death & Personal Loss, and Disability coverage
  • Employee Care Line
  • Flexible hours
  • Total work from home possible anywhere in the UK
  • Diversity, Equity, and Inclusion: We have 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity. Each group has at least one executive team member serving as a member of the group, bringing greater awareness to each group’s activities and providing a quick path to impact
  • Corporate Social Responsibility: Review our CSR Charter: 360learning.com/blog/corporate-social-responsibility-charter
  • Fulltime
Read More
Arrow Right

Senior Director of Product Marketing

As Sr. Director of Product Marketing at 360Learning, you’ll elevate our go-to-ma...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
360learning.com Logo
360Learning
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of B2B SaaS product marketing experience (enterprise focus preferred
  • HR/L&D a plus)
  • 3+ years of people management with a record of coaching and career development
  • Mastery of core PMM functions—segmentation, positioning, launches, enablement, competitive intel—and drive to modernize them with AI
  • Proven ability to connect PMM strategy to business outcomes (pipeline, adoption, revenue)
  • Track record of leading successful launches with measurable impact
  • Strong analytical, storytelling, and executive communication skills
  • Hands-on experience with tools like Salesforce, Gong, Pendo, Amplitude, Seismic, and Marketo
  • Curiosity and conviction around applying AI in marketing
  • Enthusiasm for our working environment explained here: https://bit.ly/Convexity_360L
Job Responsibility
Job Responsibility
  • Own segmentation, ICP, and persona development through data and research
  • Translate insights into compelling positioning and messaging that sets 360Learning apart
  • Align Sales, Product, and Marketing around a unified GTM strategy
  • Expand our AI-driven approach to competitive intelligence to help revenue teams win
  • Build and operationalize a scalable launch framework for features, solutions, and partnerships
  • Partner with Product to turn roadmaps into powerful narratives and campaigns
  • Define and measure launch success across pipeline, adoption, and revenue impact
  • Champion AI adoption within PMM as a model for marketing innovation
  • Redesign workflows with AI as a strategic co-pilot for research, content, and analysis
  • Build repeatable systems that maximize impact across a small but mighty global team
What we offer
What we offer
  • Compensation: Package includes base salary, a variable component and equity
  • Health Benefits - Medical, Vision, Dental, Life, Accidental Death & Personal Loss, and Disability coverage, Employee Care Line
  • Balance: Flexible hours, Total work from home possible anywhere in the UK
  • Diversity, Equity, and Inclusion: We have 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity. Each group has at least one executive team member serving as a member of the group, bringing greater awareness to each group’s activities and providing a quick path to impact
  • Corporate Social Responsibility: Review our CSR Charter: 360learning.com/blog/corporate-social-responsibility-charter
  • Culture: A framework that will help you make an impact - envision our way of working and our Convexity Culture: https://bit.ly/Convexity_360L & find out more about the teams, product and processes https://bit.ly/42H1ggC
  • Fulltime
Read More
Arrow Right

Senior Director, Customer Adoption Marketing

The Sr. Director of Customer Adoption Marketing is a senior, highly visible lead...
Location
Location
United States , New York
Salary
Salary:
260000.00 - 325000.00 USD / Year
blackline.com Logo
BlackLine
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 12+ years of experience in Customer Marketing, Product Marketing, Lifecycle Marketing, or GTM leadership within enterprise SaaS
  • 5+ years in senior leadership roles, building and scaling customer-facing marketing or adoption functions
  • Proven experience designing and operating customer adoption, advocacy, and expansion programs at scale
  • Strong understanding of enterprise customer lifecycles, renewal dynamics, and value realization
  • Demonstrated ability to partner cross-functionally with Product, Sales, Customer Success, Enablement, and Executive Leadership
  • Track record of elevating a function from reactive service delivery to strategic business ownership
  • Exceptional storytelling, executive communication, and stakeholder influence skills
  • Data-driven mindset with experience tying customer programs to business outcomes (adoption, retention, expansion, win rates)
Job Responsibility
Job Responsibility
  • Define and lead BlackLine’s global Customer Adoption Marketing strategy, spanning onboarding, adoption, value realization, expansion, and advocacy
  • Establish Customer Adoption Marketing as a strategic GTM function, aligned to corporate priorities, platform strategy, and product roadmaps
  • Own vision, operating model, success metrics, and roadmap for all customer adoption programs through deep alignment with Customer Success, Lifecycle and Marketing teams where applicable
  • Partner deeply with Customer Success, Lifecycle Marketing, and RevOps to design and execute customer adoption, education, and expansion programs
  • Translate product value and roadmap evolution into adoption-driven campaigns and customer motions
  • Support renewal and expansion goals by reinforcing realized value and future-state opportunity
  • Assist with evolution of Blackline community ecosystem of BlackLine’s customer community ecosystem, including, BlackLine User Groups, customer councils and advisory boards, executive peer forums and leadership programs
  • Partner with Customer Success, Field Marketing, Events, and Product to ensure community programs reinforce adoption and education, surface customer insights that inform roadmap and GTM strategy, and strengthen peer-to-peer advocacy and executive relationships
  • Ensure community programs are outcome-driven, with clear alignment to adoption, retention, expansion, and customer satisfaction goals
  • Lead global customer storytelling and advocacy programs, including customer case studies and success stories, customer references and executive advocacy, and peer review platforms (G2, Gartner Peer Insights, TrustRadius, etc.)
What we offer
What we offer
  • short-term and long-term incentive programs
  • robust offering of benefit and wellness plans
  • Fulltime
Read More
Arrow Right

Director, GTM Operations

We are seeking an experienced and strategic Director, Go-To-Market (GTM) Operati...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
smartsheet.com Logo
Smartsheet
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Business, Marketing, Analytics, or a related field
  • MBA or advanced degree preferred
  • 8+ years of experience in GTM strategy, business analytics, or a related field, with a demonstrated track record of success
  • Proven experience in leading and managing teams, with a strong ability to mentor and develop talent
  • Exceptional analytical skills with the ability to translate complex data into actionable insights
  • Strong understanding of market dynamics, customer segmentation, and competitive analysis
  • Excellent communication, presentation, and interpersonal skills
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
  • Proficiency in analytics tools and platforms, such as Tableau, Snowflake, or similar
  • Legally eligible to work in the UK on an ongoing basis
Job Responsibility
Job Responsibility
  • Develop and execute comprehensive GTM strategies aligned with company objectives and regional market needs
  • Collaborate with cross-functional teams, including product, sales, and marketing, to ensure cohesive execution of GTM plans
  • Provide strategic recommendations based on market research, competitive analysis, and performance metrics
  • Oversee the development and implementation of robust analytics frameworks to measure GTM effectiveness and ROI
  • Utilize data-driven insights to inform decision-making and optimize GTM strategies
  • Monitor and analyze market trends, customer behavior, and competitive landscape to identify opportunities and threats
  • Act as the primary liaison between the central GTM strategy team and regional leaders, providing guidance and support tailored to regional market conditions
  • Address regional challenges and opportunities by adapting GTM strategies to fit local requirements and preferences
  • Facilitate the sharing of best practices and success stories across regions to drive consistency and excellence
  • Oversee the annual planning process and partner with regional leaders and the broader revenue operations team to ensure alignment on planning initiatives
What we offer
What we offer
  • Employer-paid Private Medical and Dental, additional cost for family members
  • Monthly contributions toward your pension
  • Monthly stipend to support your work and productivity
  • 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program
  • 20 weeks fully paid Maternity Leave
  • 12 weeks fully paid Paternity/Adoption Leave
  • Personal paid Volunteer Day to support our community
  • Opportunities for professional growth and development including access to Udemy online courses
  • Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account
  • Teleworking options from any registered location in the UK (role specific)
  • Fulltime
Read More
Arrow Right

Vice President of Marketing

AI product trusted by industry leaders like Oracle, Intel, and Moderna is seekin...
Location
Location
United States , Austin; DC; VA
Salary
Salary:
250000.00 - 300000.00 USD / Year
weareorbis.com Logo
Orbis Consultants
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years in enterprise or B2B marketing
  • At least 4 years in a senior leadership role
  • Experience in AI, cloud, SaaS, or data technology markets
  • Proven success building and scaling marketing functions in high-growth environments
  • Deep knowledge of integrated marketing, demand gen, and performance marketing
  • Strong leadership, communication, and cross-functional collaboration skills
  • Comfortable balancing strategic vision with hands-on execution
  • Passion for AI, innovation, and building trustworthy, meaningful technology
Job Responsibility
Job Responsibility
  • Develop and execute a comprehensive marketing strategy aligned with company objectives
  • Define brand narrative, positioning, and product messaging to differentiate in a competitive AI market
  • Lead go-to-market strategies for new product introductions and market expansion
  • Own and scale demand generation programs across channels—digital, ABM, events, SEO, and paid media
  • Build campaigns that generate high-quality leads, accelerate the pipeline, and improve conversion rates
  • Partner with Sales to ensure seamless lead handoff and measurable revenue contribution
  • Build a high-performing content engine to support inbound marketing and sales enablement
  • Create and manage blogs, case studies, whitepapers, videos, and webinars
  • Position the company as a thought leader in AI transparency, explainability, and real-world application
  • Develop and manage PR strategies and agency relationships to boost brand awareness
What we offer
What we offer
  • 401(k) with company matching
  • Medical, Dental, and Vision insurance for you and your family
  • Life insurance and disability coverage
  • Unlimited PTO + 13 paid holidays
  • Professional development budget for certifications, training, and events
  • Employee Assistance Program
  • 15% Bonus
  • Equity
  • Fulltime
Read More
Arrow Right

Executive Director of Growth

Our client, an innovative global B2B marketing organization powered by a proprie...
Location
Location
United States
Salary
Salary:
200000.00 - 250000.00 USD / Year
80twenty.com Logo
80Twenty
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Extensive leadership experience in growth, demand generation, B2B marketing, consultancy, or SaaS/MarTech environments
  • Proven track record architecting and scaling multi-layered GTM engines across complex global businesses
  • Deep expertise in modern B2B buyer behavior, ABX/ABM strategy, and customer-journey-driven marketing models
  • Strong commercial acumen with demonstrated ability to deliver predictable pipeline growth
  • Experience partnering cross-functionally with Product, CX, Finance, and Delivery teams to align GTM with broader business strategy
  • Ability to operate effectively at executive level, influencing analysts, industry leaders, and senior customer stakeholders
  • Demonstrated success leading global teams and building high-performance growth organizations
  • Experience developing verticalized GTM plays, including enterprise tech and other complex B2B sectors
  • Strong background in integrated marketing channels: content, campaigns, digital, events, partnerships
  • Passion for the disruptive potential of AI, data, and technology-enabled marketing models
Job Responsibility
Job Responsibility
  • Lead the development and execution of a global go-to-market strategy integrating brand, demand, and growth marketing functions
  • Position the company as the category-defining leader in customer-journey-driven B2B marketing
  • Drive industry-facing thought leadership, analyst relations, and category creation initiatives
  • Build and operate a comprehensive inbound and outbound pipeline engine that delivers high-quality commercial opportunities
  • Oversee account-based and vertical-specific GTM motions across key global markets, with North America as a priority region
  • Partner closely with Client Experience, Delivery, Product, and Data leaders to ensure seamless handoff from pipeline to revenue
  • Develop and expand strategic partnerships and ecosystem alliances—including data, technology, channel, and consulting partners
  • Scale a global growth organization spanning brand, demand, content, marketing ops, sales enablement, and industry growth
  • Serve as a senior client-facing sponsor and evangelist with CMO and CMO-1 level stakeholders
  • Champion a hybrid people-plus-tech operating model, embedding AI and data insights into growth workflows
What we offer
What we offer
  • bonus
  • Fulltime
Read More
Arrow Right

Senior Solutions Marketing Manager

Gong is looking for a Senior Solutions Marketing Manager to lead the strategic d...
Location
Location
United States , Austin; Chicago; New York City; Salt Lake City; San Francisco
Salary
Salary:
143000.00 - 225000.00 USD / Year
gong.io Logo
Gong
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years of experience in Product, Solutions or industry Marketing for enterprise B2B required
  • Experience building GTM strategies for complex industries (e.g., Healthcare, FinServ, or Manufacturing) is strongly preferred
  • Advanced storytelling & communication: Exceptional ability to communicate clearly to both internal and external audiences, with a portfolio of outcomes-based frameworks, sales playbooks and experience presenting to large groups or industry analysts
  • Strategic & Action-Oriented: A bias for action in ambiguity, leveraging data-backed insights to drive clarity and influencing without authority to secure cross-functional alignment and momentum
  • Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA or advanced degree in a relevant field is a plus
Job Responsibility
Job Responsibility
  • Vertical GTM Leadership: Act as the strategic "business owner" for your assigned industries, leading the end-to-end design and execution of GTM strategies that drive awareness, adoption, and meaningful revenue growth
  • Industry Authority & Insight: Mine qualitative and quantitative insights - through practitioner interviews, market research, and competitive intelligence - to identify emerging sub-vertical trends and market gaps before they become mainstream
  • Expert Storytelling: Translate AI complexity into customer outcomes and narratives that speak the language of industry C-suites
  • drive thought leadership and advocacy that strengthens Gong’s market credibility
  • Product Strategy Influence: Partner deeply with Product Management to validate industry-specific hypotheses and inform roadmaps, ensuring our "Revenue AI OS" vision evolves to meet the unique regulatory and technical needs of your sectors
  • Own Sales Impact: Ensure GTM teams are fully enabled with the right messaging, plays, and materials to directly drive win rates in complex, regulated environments
  • Data-Driven Management: Use market and performance data to set direction, manage to KPIs, and make confident pivot-or-scale decisions
What we offer
What we offer
  • We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs
  • Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle
  • Mental Health benefits with covered therapy and coaching
  • 401(k) program to help you invest in your future
  • Education & learning stipend for personal growth and development
  • Flexible vacation time to promote a healthy work-life blend
  • Paid parental leave to support you and your family
  • Company-wide recharge days each quarter
  • Work from home stipend to help you succeed in a remote environment
  • Fulltime
Read More
Arrow Right

Senior Marketing Systems Analyst

Our Revenue Operations team is looking for a Sr. Marketing Systems Analyst to se...
Location
Location
United States , Denver; San Francisco
Salary
Salary:
136000.00 - 189000.00 USD / Year
https://checkr.com Logo
Checkr
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years of Marketing Operations or Systems experience in a B2B SaaS/Consumption environment, with a dual focus on technical administration and innovation
  • Multi-channel GTM experience: Background across various go-to-market motions including enterprise sales, account-based marketing (ABM), digital/growth marketing, PLG, and customer lifecycle marketing
  • Marketing Technology Expertise: Deep proficiency in Marketo and Salesforce is required. Experience with conversational marketing (e.g., Qualified), ABM platforms (e.g., Demandbase), and sales engagement tools is highly desired
  • AI & Automation Fluency: You are an "AI-First" thinker with hands-on experience using AI tools, APIs, and integration platforms (e.g., Clay, Zapier, LLMs) to drive business efficiency and automation
  • DevOps Mindset: You value system stability and documentation. You approach system changes with engineering rigor, building for the long term, testing thoroughly, and monitoring for errors
  • Process Optimization: You have a relentless focus on efficiency and scale. You can analyze complex routing logic and refactor legacy processes into streamlined, automated workflows
  • Project management and cross-functional partnership: Expert at prioritizing competing initiatives, managing complex projects with multiple stakeholders, and partnering across Marketing, Revenue Systems, Sales, and Product teams to drive organizational outcomes
Job Responsibility
Job Responsibility
  • Own the Marketing Tech Stack: Own the marketing technology ecosystem, developing the strategy and managing the full stack including Marketo, Qualified, and Demandbase. You will oversee vendor management, system governance, and optimization to ensure our tools deliver maximum ROI and business value
  • Architect System Stability & Scalable Integrations: Manage the health and architecture of the core stack and GTM integrations, troubleshooting issues and implementing DevOps best practices, such as version control, rigorous sandbox testing, and error monitoring, to ensure operational excellence. You will replace fragile manual processes with scalable, automated solutions that ensure system uptime and maintain a "Single Source of Truth."
  • Drive Conversational AI & Agentic Workflows: Lead the strategic optimization of Qualified and future chat platforms. You will design and implement agentic chat workflows and AI-generated first-touch responses to dramatically improve MQL-to-SQL conversion rates and increase SDR pipeline
  • Lead AI & Automation Evolution: Champion the transition toward an AI-first marketing infrastructure. You will identify opportunities to leverage AI for lead enrichment, scoring, and routing, creating seamless, automated data flows that reduce manual effort and enhance the user journey
  • Data Foundation & Enrichment: Be a key stakeholder in driving trusted data for the organization, designing an enrichment engine and key governance strategies to fuel AI models and segmentation
What we offer
What we offer
  • A fast-paced and collaborative environment
  • Learning and development allowance
  • Competitive compensation and opportunity for advancement
  • 100% medical, dental, and vision coverage
  • Up to $25K reimbursement for fertility, adoption, and parental planning services
  • Flexible PTO policy
  • Monthly wellness stipend
  • In-office perks are provided, such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages
  • A relocation stipend may be available for those willing to relocate to a Checkr hub location
  • Fulltime
Read More
Arrow Right