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HelloFresh · -

Senior Analyst Global Retail Media

Netherlands, Amsterdam · Job Posted May 05, 2026

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Job Description

As the Senior Analyst Global Retail Media & B2B, you will be a cornerstone of the Global Retail Media team based at our Amsterdam office. Reporting to the Senior Director of Global Retail Media, you hold a critical mandate to our data infrastructure. You will move the department from reactive reporting to proactive, insight-led commercial strategy. Your focus is to create a single source of truth for Retail Media and B2B performance. You will enable precision decision-making across sales, operations, and product teams. You will own the execution of global business reviews, manage CRM integrity in HubSpot, and provide the analytical backbone for our international markets. You will bridge the gap between complex datasets and actionable commercial insights. This role is pivotal in scaling HelloFresh as a global leader in Retail Media Networks (RMNs).

Job Responsibility

  • Drive Commercial Intelligence: Own the global Retail Media and B2B dashboard suite
  • Optimise Sales & Pipeline Rigour: Act as the strategic owner of HubSpot data for the RM function
  • Enable Executive Storytelling: Lead the data preparation for Monthly Business Reviews (MBRs) and Quarterly Business Reviews (QBRs)
  • Support Product Growth: Build financial impact models for new digital ad placements
  • Yield & Inventory Analytics: Partner with the AD Operations & Inventory to analyse inventory utilisation rates
  • Cross-Functional Collaboration: Serve as the analytical link between Global Marketing, Finance, and local market leads

Requirements

  • 3 to 5 years preferred in commercial analytics or business intelligence
  • Advanced skills in SQL and data visualisation tools such as Tableau, PowerBI or Google Data Studio
  • Expert in Excel and Google Sheets
  • Strong experience managing and extracting insights from CRM platforms, specifically HubSpot or Salesforce
  • Strong understanding of P&L structures, unit economics, and AEBIT contribution
  • Degree in a quantitative field such as Economics, Business Analytics, Mathematics, or Statistics

Nice to have

  • Experience in the Retail Media industry, digital publisher or a high-growth subscription business
  • Familiarity with digital ad-serving data (e.g. Google Ad Manager)
  • Knowledge of using GenAI tools to automate reporting workflows or data cleansing
  • Background in B2B performance tracking or reseller channel management

What we offer

  • 20% discount on Factor, Hellofresh or Greenchef
  • Paid parental leave benefits
  • 50% work-from-home policy, with a budget allowance to support your home office set-up and the flexibility to work from abroad up to 8 weeks per year
  • Pension and health insurance support
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