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Senior Analyst, Digital Web, Services B2B Marketing

mastercard.com Logo

Mastercard

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Location:
Canada , Toronto

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Category:
Marketing, Digital Marketing, SEO, SEM

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Contract Type:
Employment contract

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Salary:

83000.00 - 132000.00 CAD / Year
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Job Description:

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Job Responsibility:

  • Manage and maintain Mastercard Services websites, ensuring optimal performance, uptime, and user experience
  • Publishing and updating of website content including product and campaign landing pages in collaboration with marketing and legal teams
  • Monitor website analytics and page performance (e.g., traffic, engagement, conversion rates) using analytical tools to recommend and implement data-driven improvements
  • Ensure compliance with accessibility standards (e.g., WCAG), privacy regulations, and security protocols
  • Coordinate with developers, designers, and third-party vendors for website enhancements, product requirements and issue resolution.
  • Optimize AEO, SEO including metadata, keyword placement, internal linking, and content structure to improve organic visibility and performance.
  • Manage CMS platforms and ensure proper governance, version control, and content workflows
  • Conduct regular audits for broken links, outdated content, and performance bottlenecks while partnering with development and technical teams to troubleshoot issues, implement enhancements, and ensure optimal site performance.
  • Support digital campaigns, product launches, and manage A/B testing initiatives to improve user experience and conversion rates, including CTA placement, page layout, and messaging
  • Maintain brand consistency across all digital touchpoints.
  • Keep Mastercard Services on the cutting edge of B2B digital marketing, bringing fresh ideas and innovative approaches to the table.

Requirements:

  • Bachelor's degree in marketing, Communications, Computer Science, Digital Media, or related field
  • At least 5 years of relevant hands-on digital marketing experience managing enterprise-level websites with a focus on website optimization and CMS authoring
  • Proficiency with CMS platforms (e.g., Adobe Experience Manager, Drupal, etc.), Adobe tools including Adobe Analytics, Creative Cloud (i.e., Photoshop, Acrobat, Stock) and Project Management tools (e.g., Workfront, Monday.com)
  • Strong understanding of AEO, SEO, and related tools (Conductor, Profound, SEM Rush) and UX/UI principles
  • You are detail oriented, organized and thrive in fast-paced, multi-product environments
  • You're a problem-solver with an analytical mindset
  • You are innovative and willing to experiment
  • You possess excellent written and in person communication skills and can effortlessly collaborate across multiple functions, teams and levels within the organization

Nice to have:

  • Experience with B2B Marketing, Financial Services, SaaS, Professional Services or other regulated industries is preferred
  • Familiarity with Figma, HTML, CSS, and basic JavaScript

Additional Information:

Job Posted:
May 15, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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