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Senior Analyst - Digital Customer Experience Optimization

https://www.cvshealth.com/ Logo

CVS Health

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Location:
United States , Woonsocket

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

46988.00 - 122400.00 USD / Year
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Job Description:

The Senior Analyst, CX Optimization (CXO) at CVS Health drives digital innovation by coordinating digital A/B testing ideation, setup, and measurement plans to enhance customer experience. This role focuses on A/B and MVT testing strategies for major business lines and implementing process improvements within CXO. The Senior Analyst expectations will be to make A/B testing recommendations, perform readouts on Final test results, iterate on A/B tests and influence digital product partners. The analyst monitors performance and prioritizes test plans based on data-driven insights, contributing to drive an enhanced digital customer centric experience.

Job Responsibility:

  • Support CXO managers in executing A/B tests for Web and App (iOS & Android), including test planning, quality assurance, and development timelines
  • Track and report test results to the CXO Manager, providing insights for partners
  • Develop test requirements in Adobe Workfront and Adobe Target, ensuring adherence to best practices
  • Collaborate with CEM, UX, analytics, and product teams to gather requirements and report outcomes with recommendations
  • Partner with the CXO Manager to align test strategies across teams
  • Create optimization roadmaps that enhance customer experiences and align with business goals
  • Organize documentation and ensure compliance with SOPs for seamless delivery
  • Lead partner meetings, providing agendas and notes to encourage engagement
  • Contribute to impactful CXO presentations and identify opportunities to share outcomes with a broader audience
  • Ensure data integrity by audit tests comparing to production and custom events within the testing platform
  • Partner with Analytics and CXO Managers for signoff on data accuracy
  • Independently create tagging guidance and Adobe Analytics workspaces for test measurement and present to CXO Manager for alignment
  • Leverage quantitative and qualitative data to provide insights and propose new testing scenarios and sharing results
  • Identify and resolve test setup and tracking issues, aiding with troubleshooting as needed
  • Independently pursue training opportunities to improve skill sets and advance capabilities

Requirements:

  • 2+ years of experience in A/B and multivariate testing methodologies and platforms like Adobe Target
  • 2+ years’ experience using Adobe Analytics or similar analytics reporting platform
  • Experience managing complex projects, changing priorities and deadlines
  • Proficient in Microsoft Office, especially Excel and PowerPoint
  • Bachelor's degree or equivalent experience preferred

Nice to have:

  • Strong understanding of statistical methods for analyzing test results
  • Familiarity with app functionality and release processes
  • Excellent at interpreting data and identifying trends from A/B test results
  • Methodical problem-solver with a focus on data-driven solutions
  • Detail-oriented in data collection and reporting
  • Effective communication skills for presenting information clearly to diverse audiences
  • Effective collaborator with cross-functional teams, including product managers and developers
  • Adaptable and eager to learn new tools and methodologies
  • Well-organized in managing multiple projects and deadlines
  • Familiar with UX/UI design principles for test design
What we offer:
  • Medical, dental, and vision coverage
  • Paid time off
  • Retirement savings options
  • Wellness programs
  • Other resources

Additional Information:

Job Posted:
April 16, 2026

Expiration:
April 30, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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