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Senior Analyst, Digital Analytics & Insights

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Genuine Parts Company

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Location:
United States , Birmingham

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

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Job Description:

Senior Analyst, Digital Analytics & Insights: The Senior Analyst, Digital Analytics & Insights has ownership over eCommerce performance analytics including foundational reporting infrastructure, report building and analysis, and delivering actionable insights to business stakeholders.

Job Responsibility:

  • eCommerce performance analytics: foundation, reporting, & insights
  • Customer journey and funnel analysis
  • Digital marketing and product analytics
  • Analytics tagging architecture and governance
  • Ownership of departmental performance reporting – both analysis and insights
  • Analyze end-to-end B2B eCommerce performance across established KPIs
  • Perform analysis across customer segments & user types, industries, and account sizes
  • Identify fallout across funnel stages (search, PDP, cart, checkout)
  • Evaluate logged-in vs guest user behavior, and support building an analysis pipeline across user types
  • Monitor product performance at SKU and web taxonomy levels
  • Support testing, forecasting, and trend analysis in collaboration with Data Science team
  • Conduct behavioral flow analysis using real-time visibility to onsite behavior
  • Ownership of Quarterly & Monthly performance retrospectives – reporting and insights across key customer journeys
  • Develop self-serve analytics capabilities
  • Perform deep-dive analyses and ad hoc investigations as needed
  • Ensure the integrity and accuracy of existing digital data by continued monitoring and assessment of platform tags and tracking
  • Partner with development teams to ensure clean, maintainable event tracking implementations
  • Support audience segmentation and targeting strategy in partnership with Paid Media team
  • Align marketing and eCommerce metrics with realized sales data
  • Partner with Data Science team on Media Mix Modeling analysis outcomes and budget allocation recommendations
  • Performs other duties as assigned

Requirements:

  • Typically requires a bachelor's degree and five (5)+ years of related experience or an equivalent combination, with B2B eCommerce experience strongly preferred
  • In-depth experience with GA4 and/or Adobe Analytics
  • In-depth experience with Google Tag Manager or Adobe Launch
  • Deep understanding of tagging architecture
  • Deep understanding of data layers
  • Deep understanding of event-based tracking models
  • Strong analytical and problem-solving skills
  • Ability to translate data into business insights
  • Experience with data visualization and data-driven storytelling
  • Fluency in SQL, Python, or other scripting languages to drive self-service analysis with large data sets
  • Experience with server-side tagging
  • Experience with Cloudflare or similar CDN integrations
  • Familiarity with CRM systems (Salesforce, Dynamics 365)
  • Familiarity with CDPs
  • Knowledge of B2B buying journeys and account-based marketing
  • Experience working in enterprise-scale environments
  • Experience with BI tools (Tableau, Power BI, Looker, etc.)
What we offer:
  • options for healthcare coverage
  • 401(k)
  • tuition reimbursement
  • vacation, sick, and holiday pay
  • Flexible Working Schedules
  • Wellbeing Programs
  • Learning Opportunities
  • Community Engagement
  • Paid Parental Leave
  • Pet Insurance

Additional Information:

Job Posted:
May 16, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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