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Part of the cornerstone of our firm’s marketing and analysis efforts.
Job Responsibility:
Taking inputs such as web traffic data, schedules for TV and radio spots, marketing spend, revenue generated, etc. and building models to assess what effect the independent variables had on the dependent variables
Applying the right math and algorithms to remove seasonal and other trends from parts of the data
Using directional indicators without statistical significance to make recommendations based on models and data
Presenting to clients
Requirements:
Extremely well versed in statistics
Masters in Statistics or Applied Mathematics or similar
Expert in creation of regression models, time series models and other modeling techniques
Significant and up-to-date knowledge in statistical modeling
Background in programming
Business savvy
Exceptional written and oral communications skills
Understanding of concepts like revenue, margins, return on investment