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MediaRadar, Inc. Logo MediaRadar, Inc. · -

Senior Analyst, Advertising Insights & Strategy Consultant

United States, New York 120000.00 - 135000.00 USD / Year · Job Posted January 10, 2026
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Job Description

The Senior Analyst, Advertising Insights & Strategy Consultant serves as a strategic partner to key high-value accounts , delivering advanced advertising analytics and competitive insights that inform media investment strategies. This role combines hands-on data analysis with client-facing advisory work, development of custom reports and presentations, ensuring insights are translated into meaningful business outcomes.

Job Responsibility

  • Partner with clients, Commercial teams, and Custom Project Managers to understand business goals and key use cases, delivering tailored analytics solutions that support strategic objectives
  • Conduct in-depth analyses of competitive advertising activity across current and emerging media channels to uncover market trends, share shifts, and creative strategy changes, leveraging MediaRadar paid media data and key public sources
  • Customize, normalize, and transform complex datasets to align with clients’ market perspectives, producing clear narratives and actionable insights
  • Design, implement, and oversee advanced, client-tailored reporting and analytics solutions—such as line-of-business landscape analyses, share-of-spend reports, and other customized insights, including ad hoc requests—to inform strategic planning and support data-driven decision-making
  • Ensure data integrity by validating accuracy, investigating anomalies, and troubleshooting discrepancies
  • Serve as the primary point of contact for client stakeholders within research and competitive intelligence teams
  • Collaborate with clients to identify business priorities, create tailored analytics solutions, and prepare statements of work for each engagement
  • Lead presentations and consultation sessions to deliver insights
  • Partner with account and product teams to communicate client feedback and influence roadmap priorities
  • Partner with clients to coordinate priorities, ensure timely delivery of work, and maintain accurate records of hours spent on each project

Requirements

  • Bachelor’s degree in Marketing, Business Analytics, Media/Communications, or a related field
  • 3–5+ years of experience in advertising analytics, consulting, market research, media agency strategy, and/or competitive intelligence
  • Strong command of advertising metrics and media performance analytics
  • Proficiency with ad intelligence and data visualization tools
  • Excellent communication skills with the ability to lead client conversations and present to senior stakeholders
  • High attention to detail, structured problem-solving approach, and ability to manage multiple priorities

Nice to have

  • Experience working with enterprise clients and a strong, hands-on understanding of a range of financial products and services, including Business Banking, Credit Cards, Wealth Management, and Telecom
  • Background in consulting or agency account strategy

What we offer

  • Medical, Dental & Vision Insurance
  • 401k with Company Match
  • Flexible PTO
  • Commuter Benefits
  • Gym Discounts
  • Summer Fridays
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