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The Senior Affiliates Marketing Manager will be responsible for CAVU’s global Affiliate marketing program. Primarily responsible for commercial performance of our key clients and global distribution brands which consist of 3 key UK airports, 2 UK distribution brands and 2 US distribution brands. There will also be an expectation to launch affiliate marketing for new and existing CAVU clients that aren’t currently running an affiliate programme. Responsible for growing group affiliate revenue to c. £25m over the next 5 years. Responsible for c. £11m in media spend across the group over the next 5 years.
Job Responsibility:
Responsible for CAVU’s global Affiliate marketing program
Primarily responsible for commercial performance of our key clients and global distribution brands which consist of 3 key UK airports, 2 UK distribution brands and 2 US distribution brands
Expectation to launch affiliate marketing for new and existing CAVU clients that aren’t currently running an affiliate programme
Responsible for growing group affiliate revenue to c. £25m over the next 5 years
Responsible for c. £11m in media spend across the group over the next 5 years
Requirements:
5+ years managing Affiliate programmes & campaigns in the UK, EU & USA
Expert knowledge with a range of Affiliate marketing platforms, preferably Partnerize and/or AWIN
Strong commercial acumen with the ability to tell a clear and concise story with numbers
Comfortable with analysing market and business trends and being able to present clear insights to Head of Performance and broader business
Ensure MAG as a group have maximum exposure across the market through constantly reviewing our partners and negotiating higher value tenancies with new and existing partners to drive maximum growth
Work alongside our tech teams to ensure correct tagging, booking journeys & conversion tracking is implemented
Monitor and report on competitor activity to senior stakeholders within the business
5+ years hands on Affiliate Marketing experience
Experience managing multiple programs on a global scale driving multi £m’s revenue
Strong knowledge of Affiliate marketing platforms and Google Analytics
Previous experience with Partnerize and/or AWIN or similar platform
Organised and able to multitask
Highly organised and able to work on multiple websites/projects simultaneously
Experience in managing and developing more junior team members through detailed and clear PDP’s
Commercially Focussed
Evidence of successfully meeting or exceeding set targets/KPIs across large businesses
Microsoft office
Excellent excel skills and competent using Word, PowerPoint and other relevant software packages
Digital Marketing Landscape
An interest in continually learning about online marketing developments and opportunities
Communication
Excellent communication and interpersonal skills both written and verbal
Ability to clearly and concisely communicate performance to SLT / exec level colleagues
Nice to have:
Google Analytics IQ desired but not essential
What we offer:
25 Days Holiday, with the option to buy up to 10 more, plus 4 flexible bank holidays
10% Company Pension
Annual Bonus Scheme
On Site Gym
MediCash Scheme
A Host of Flexible Benefits & Discounts – including retail, rail, travel and more