CrawlJobs Logo
AUTO1 Group Logo AUTO1 Group · -

Senior Advertising Copywriter

Germany · Job Posted January 16, 2026
Apply Position
Job Link Share

Job Description

Are you a master of words who’s excited by both creative storytelling and next-generation technology? At AUTO1 Group, Europe’s leading online car platform, we’re looking for a Senior Copywriter / Senior Copywriting Manager to shape the voice of our brands—Autohero and wirkaufendeinauto.de—across every platform and region, while pioneering the integration of AI-powered content creation tools. In this pivotal role, you’ll drive the messaging behind breakthrough campaigns and customer experiences, embrace cutting-edge tools like custom GPTs, and act as a senior creative engine within our ambitious marketing team.

Job Responsibility

  • Create high-impact advertising copy and campaign concepts, grounded in past performance results and tailored to future brand and business objectives
  • Take self-driven ownership of complex, multi-channel copy projects—coordinating with other writers and stakeholders to ensure seamless, on-time delivery
  • Design, test, and refine AI-driven tools (e.g., Custom GPTs), and actively champion their rollout so that all teams can produce brand-compliant copy at scale
  • Translate campaign objectives, brand strategy, and market insights into persuasive messaging frameworks, headlines, and calls to action that move hearts and drive results
  • Leverage existing performance data and A/B test results from analytics and marketing teams, identifying actionable insights and translating them into stronger, more effective copy and messaging approaches
  • Mentor junior writers and freelancers, and collaborate as the go-to copy expert with Brand, Activation, Product, and Digital teams on key projects

Requirements

  • 6–8 years of hands-on copywriting experience with a track record in advertising, digital, CRM, and cross-channel consumer brand environments
  • Exceptional ability to translate strategic and creative briefs into compelling storytelling, modular copy frameworks, and adaptable content
  • Experience with AI-powered copy/automation tools (e.g., prompt design, Custom GPTs) and a passion for scaling creative excellence with technology
  • Strong project management, organizational, and communication skills, with the ability to juggle multiple priorities at a high standard and pace
  • Confident collaborating cross-functionally and mentoring junior talent
  • respected as a “quality gatekeeper” for messaging
  • Fluent German and English (other additional European languages a strong plus)

What we offer

  • Dedicated education budget for online courses, conferences and trainings
  • International and diverse working environment
  • Discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
  • Working from home options, flexible working hours and 30 days of vacation
  • Free access to Headspace
AUTO1 Group - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Senior Advertising Copywriter

8 matching positions

New

Senior Copywriter

Marshall Group is the audio, tech, and design powerhouse uniting musicians and m...
Location
Location
Sweden , Stockholm
Salary
Salary:
Not provided
marshall.com Logo
sa.global
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of copywriting experience within creative, advertising, or marketing environments
  • Strong understanding of branding, storytelling, and content creation across digital, print, and integrated campaigns
  • Strategic thinker with the ability to align messaging and creative concepts with business and campaign objectives
  • Proven experience delivering large-scale, multi-channel campaigns from concept through execution
  • Equally passionate about writing a tagline for a campaign as writing a description for a new tech feature
  • Able to produce high-quality, SEO-optimised copy assets in collaboration with our in-house experts
  • Skilled in managing multiple briefs, timelines, and priorities in fast-paced creative environments
  • Strong collaboration and stakeholder management skills, working effectively with creative, design, production, and internal teams
  • Native-level proficiency in English is highly desirable
Job Responsibility
Job Responsibility
  • Develop compelling copy concepts and messaging frameworks across product launches, campaigns and channels, ensuring consistency from initial brief to final delivery
  • Translate strategic objectives into engaging, audience-focused storytelling that aligns with brand voice and campaign goals
  • Ensure messaging is always aligned with the consumer journey, so that we're communicating the right message, at the right time, and in the right way
  • Ensure high creative and editorial standards across all deliverables while contributing to the ongoing evolution of the brand voice and tone
  • Manage end-to-end copy development for creative projects across multiple channels, ensuring clarity, consistency, and quality throughout the process
  • Review, refine, and proofread copy to ensure accuracy, tone consistency and on-brand execution while meeting deadlines and production requirements
  • Present creative rationale and messaging approaches clearly to stakeholders, incorporating feedback while maintaining strong creative integrity
  • Proactively contribute to creative process improvements and ways of working that strengthen collaboration and elevate creative output
  • Maintain and organise approved copy assets, messaging frameworks, and campaign documentation for seamless use across teams and external partners
Read More
Arrow Right

Senior Copywriter

At AKQA (part of WPP), we believe in the imaginative application of art, technol...
Location
Location
United Arab Emirates , Dubai
Salary
Salary:
Not provided
akqa.com Logo
AKQA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Direct with narrative conviction
  • Lead with creative hunger
  • Be a storyteller with taste
  • Craft with obsession
  • Think beyond the ad
  • Make ideas PR-able by design
  • Elevate the room
  • Challenge the brief, respectfully
  • Guard the quality
  • Mentor with generosity and pressure
Job Responsibility
Job Responsibility
  • Define the storytelling heartbeat of the idea
  • Guide multidisciplinary teams through the entire creative journey
  • Drive ideas, platforms, and campaign narratives
  • Shape narratives through tone, structure, pacing, and emotion
  • Build ideas that live as acts, conversations, behaviours, and culturally relevant communication ecosystems
  • Craft stories engineered to earn attention
  • Bring energy, references, vocabulary, and narrative clarity that lift the thinking around you
  • Mentor juniors, shape the storytelling culture, and raise the studio’s collective temperature
  • Ask the questions others don't
  • Find the tension, expose the opportunity, and push for the idea that actually moves people
Read More
Arrow Right

Senior Copywriter

We’re looking for a conceptual, craft-obsessed storyteller who can turn strategy...
Location
Location
United States , San Francisco
Salary
Salary:
132000.00 - 147000.00 USD / Year
uber.com Logo
Uber
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience as a copywriter for an advertising agency or in-house global brand
  • Proven ability to concept and write across the full funnel, from brand campaigns and CRM to social, digital, and experiential activations
  • Strong digital experience, with a deep understanding of how to craft ideas and copy that perform across channels (email, in-app, social, display, video, and web)
  • Fluency extending ideas above and below the line (ATL, BTL)
  • Ability to make complex marketing programs and products feel simple, human, and engaging
  • Ability to write according to business and technical requirements and comfort with ambiguity and shifting priorities
  • Exceptional storytelling and presentation skills, able to articulate creative rationale clearly and confidently
  • Portfolio demonstrating well-written, conceptual, and brand-oriented work across multiple formats
  • Experience writing for different audiences (B2C, B2B, and global markets)
Job Responsibility
Job Responsibility
  • Develop campaign platforms, messaging frameworks, and compelling copy across multiple channels (CRM, digital, social, video, OOH, experiential)
  • Write scripts, taglines, headlines, and long-form copy that bring Uber’s voice to life and connect with diverse global audiences
  • Partner with art directors and designers to concept and execute integrated, insight-driven campaigns
  • Translate strategic objectives into clear, creative ideas that ladder up to business goals
  • Ensure creative excellence through all stages of the process, from concept to production to launch
  • Confidently present and sell creative work to partners and leadership, clearly articulating rationale and impact
  • Collaborate with marketing, product, and cross-functional partners to align creative with brand and business priorities
  • Bring curiosity and passion to every project, exploring new tools (including AI), trends, and cultural conversations to inspire fresh thinking
  • Inspire peers by modeling strong creative craft, collaboration, and accountability
What we offer
What we offer
  • Eligible to participate in Uber's bonus program
  • May be offered an equity award & other types of comp
  • All full-time employees are eligible to participate in a 401(k) plan
  • Eligible for various benefits
  • Fulltime
Read More
Arrow Right

Senior Copywriter

As a Senior Copywriter, you will be the narrative lead across campaigns, content...
Location
Location
United Arab Emirates , Dubai
Salary
Salary:
Not provided
akqa.com Logo
AKQA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Direct with narrative conviction
  • Lead with creative hunger
  • Be a storyteller with taste
  • Craft with obsession
  • Think beyond the ad
  • Make ideas PR-able by design
  • Elevate the room
  • Challenge the brief, respectfully
  • Guard the quality
  • Mentor with generosity and pressure
Job Responsibility
Job Responsibility
  • Define the storytelling heartbeat of the idea, the voice, the rhythm, the emotional arc, and the conceptual engine
  • Pull teams toward a sharper, more meaningful story through language
  • Drive ideas, platforms, and campaign narratives
  • Push every concept to be braver, clearer, and more culturally resonant
  • Shape narratives through tone, structure, pacing, and emotion
  • Treat language like a signature
  • Build ideas that live as acts, conversations, behaviours, and culturally relevant communication ecosystems
  • Bring innovation and experimentation into the room naturally
  • Craft stories engineered to earn attention
  • Understand what sparks conversation regionally and globally
Read More
Arrow Right

Senior Copywriter

At AKQA (part of WPP), we believe in the imaginative application of art, technol...
Location
Location
United Arab Emirates , Dubai
Salary
Salary:
Not provided
akqa.com Logo
AKQA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Direct with narrative conviction
  • Lead with creative hunger
  • Be a storyteller with taste
  • Craft with obsession
  • Think beyond the ad
  • Make ideas PR-able by design
  • Elevate the room
  • Challenge the brief, respectfully
  • Guard the quality
  • Mentor with generosity and pressure
Job Responsibility
Job Responsibility
  • Be the narrative lead across campaigns, content platforms, film, social, digital communication, and brand storytelling
  • Guide multidisciplinary teams through the entire creative journey, from insight to idea to execution
  • Raise the standard of craft and elevate how brands show up in culture
Read More
Arrow Right

Senior Copywriter

We’re looking for a Senior Copywriter who believes and delivers the same. This r...
Location
Location
United States , Milwaukee
Salary
Salary:
Not provided
bvk
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years of copywriting experience at an advertising agency
  • A portfolio that demonstrates strong conceptual thinking, range, and versatility across channels
  • Campaign ideas (not just executions)
  • Exceptional writing craft and storytelling ability
  • Comfort presenting and defending creative ideas
  • Curiosity and collaboration with the ability to thrive under pressure
Job Responsibility
Job Responsibility
  • Translate strategic briefs into clear creative territories
  • Concept and develop bold, integrated campaigns from brief to final execution
  • Write compelling, on-brand copy across all media channels
  • Collaborate with art directors and creative directors to push ideas further
  • Present work internally and to clients with clarity and conviction
  • Push yourself and your craft by staying current with culture and competition
What we offer
What we offer
  • competitive salaries
  • strong benefits
  • creative autonomy
Read More
Arrow Right

Senior Copywriter

At AKQA, we believe in the imaginative application of art and science to create ...
Location
Location
United States , New York
Salary
Salary:
Not provided
akqa.com Logo
AKQA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Work that demonstrates high quality copywriting, clever headlines and concepting experience within a variety of advertising campaigns and digital content
  • Excellent writing, grammar and proofreading skills
  • Implement a combination of strategic, conceptual and copywriting skills
  • Inspire and embrace challenges and new ways of thinking
  • Collaborate with the client and various teams within AKQA
  • Experience writing thought provoking headlines, UX content and long copy for websites and mobile apps
  • 3+ years of experience writing copy for digital products and services, and a compelling portfolio to show for it
  • Able to proofread one’s own work and catch/correct typos
  • A drive to break boundaries and craft the best ideas in the world of their kind
Job Responsibility
Job Responsibility
  • Play essential roles in the strategy, conception and writing of beautiful ideas, products and services
  • Bring exceptional creative thought and craft output, developing and delivering projects from brief to end user
  • Approach every brief with fresh eyes
  • Avoid familiar solutions
  • Create and inspire work that is distinctive, effective and truly remarkable
  • Craft exceptional copy and storytelling
  • Fulltime
Read More
Arrow Right

Senior Copywriter

At AKQA, we believe in the imaginative application of art and science to create ...
Location
Location
United States , New York
Salary
Salary:
Not provided
akqa.com Logo
AKQA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Work that demonstrates high quality copywriting, clever headlines and concepting experience within a variety of advertising campaigns and digital content
  • Excellent writing, grammar and proofreading skills
  • Implement a combination of strategic, conceptual and copywriting skills
  • Inspire and embrace challenges and new ways of thinking
  • Collaborate with the client and various teams within AKQA
  • Experience writing thought provoking headlines, UX content and long copy for websites and mobile apps
  • 3+ years of experience writing copy for digital products and services, and a compelling portfolio to show for it
  • Able to proofread one’s own work and catch/correct typos
  • A drive to break boundaries and craft the best ideas in the world of their kind
Job Responsibility
Job Responsibility
  • Play essential roles in the strategy, conception and writing of beautiful ideas, products and services
  • Bring exceptional creative thought and craft output, developing and delivering projects from brief to end user
  • Approach every brief with fresh eyes
  • Avoid familiar solutions
  • Create and inspire work that is distinctive, effective and truly remarkable
  • Craft exceptional copy and storytelling
  • Fulltime
Read More
Arrow Right