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Senior Adobe Digital Analytics Analyst

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Taazaa Inc

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Location:
India , Noida ▼

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

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Job Description:

We’re looking for a Senior Adobe Digital Analytics Analyst to join our team. Working at Taazaa involves engaging with cutting-edge technology and innovative software solutions in a collaborative environment. We emphasize on continuous professional growth, offering workshops and training. Our employees often interact with clients to tailor solutions to business needs, working on diverse projects across industries. We promote work-life balance with flexible hours and remote options, fostering a supportive and inclusive culture. Competitive salaries, health benefits, and various perks further enhance the work experience. Looking ahead, we aim to expand our technological capabilities and market reach, investing in advanced technologies and expanding our service offerings. We plan to deepen our expertise in AI and machine learning, enhance our cloud services, and continue fostering a culture of innovation and excellence. Taazaa is committed to staying at the forefront of technology trends, ensuring it delivers impactful and transformative solutions for its clients. We are seeking a highly skilled Digital Analytics Analyst / Adobe Analytics Specialist with strong expertise across the Adobe Experience Platform (AEP), including Adobe Analytics, Adobe Customer Journey, Analytics (CJA), Adobe Launch (Tags), and Adobe Web SDK. This role blends strategic digital marketing analytics, advanced data analysis, and hands-on technical implementation. You will work closely with marketing, product, engineering, and data teams to design, implement, analyze, and optimize digital measurement solutions across web and mobile platforms, transforming complex datasets into meaningful, actionable insights.

Job Responsibility:

  • Analyze historical traffic trends, search trends, and end-to-end customer journeys across digital channels
  • Develop and maintain benchmarking, trending, and KPI frameworks to support customer experience and business objectives
  • Identify behavioral patterns and performance trends to optimize user engagement and conversion
  • Conduct ad-hoc and deep-dive analyses to support initiatives and stakeholder decision-making
  • Design, build, and maintain dashboards, reports, segments, and calculated metrics in Adobe Analytics and Adobe Customer Journey Analytics (CJA)
  • Leverage CJA and Adobe Experience Platform (AEP) to unify cross-channel and cross-device customer data
  • Design and maintain Experience Data Model (XDM) schemas and event structures to support scalable, accurate customer journey analysis
  • Translate business and measurement requirements into XDM-compliant data models, in collaboration with marketing, product, and engineering teams
  • Support AEP development and enhancements, including data modeling, schema alignment, dataset configuration, and data quality validation
  • Utilize AEP sandboxes to segregate data across environments (e.g., development, QA, production)
  • Support multi-sandbox governance models
  • Ensure consistency, accuracy, and governance across Adobe Analytics and CJA reporting
  • Define the design and implementation of digital analytics tracking, tagging, and targeting for web and mobile applications
  • Implement and support data collection using Adobe Web SDK, including event design and validation of Web SDK payloads against XDM schemas
  • Provide technical requirements, tracking specifications, and implementation guidance to frontend and backend development teams
  • Implement and maintain tags using Adobe Launch (Tags), including pixel, conversion, and link tracking
  • Partner with engineering teams to validate analytics implementations across environments and releases
  • Ensure analytics implementations meet data quality, privacy, security, and compliance standards
  • Collaborate with product managers, marketers, developers, data engineers, and analytics leaders across the organization
  • Act as a trusted analytics advisor, providing clear technical direction and measurement strategies
  • Present insights, dashboards, and strategic recommendations to internal stakeholders and leadership
  • Assist in documenting best practices, implementation standards, and operational efficiencies within the digital analytics function

Requirements:

  • Bachelor's degree in Computer Science, Engineering, Marketing, or equivalent experience
  • 7+ years of experience in Digital Marketing Analytics, Data Analysis, or Data Science
  • 4+ years of hands-on experience with Adobe Analytics, including reporting and implementation
  • Experience with Adobe Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP) strongly preferred
  • Experience working with global brands or large-scale digital ecosystems is an asset
  • Experience with Adobe Target is nice to have
  • Strong experience with Adobe Analytics, Adobe Customer Journey Analytics (CJA), Adobe Launch (Tags), and Adobe Web SDK
  • Experience designing and working with XDM schemas and event-based data models
  • Familiarity with Adobe Experience Manager (AEM) and how analytics integrates with content management platforms
  • Experience with SQL and strong understanding of data structures and database concepts
  • Knowledge of advanced analytics tools (e.g., Python) is a plus
  • Familiarity with session replay, heat mapping, and voice-of-customer tools
  • Excellent analytical, problem-solving, and organizational skills
  • Ability to manage multiple initiatives and priorities simultaneously
  • Strong written and verbal communication skills, with the ability to explain complex analytics concepts clearly
  • Proven ability to work independently and collaboratively in a fast-paced, evolving environment
  • High attention to detail with a strong focus on data accuracy, quality, and governance

Nice to have:

  • Experience with Adobe Target
  • Certifications are considered an asset but are not required
  • Experience working with global brands or large-scale digital ecosystems is an asset
What we offer:
  • Workshops and training
  • Flexible hours and remote options
  • Competitive salaries
  • Health benefits
  • Performance-based incentives
  • Clear career advancement pathways
  • Team-building activities

Additional Information:

Job Posted:
May 14, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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