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We’re looking for a Senior Adobe Digital Analytics Analyst to join our team. This role blends strategic digital marketing analytics, advanced data analysis, and hands-on technical implementation. You will work closely with marketing, product, engineering, and data teams to design, implement, analyze, and optimize digital measurement solutions across web and mobile platforms, transforming complex datasets into meaningful, actionable insights.
Job Responsibility:
Analyze historical traffic trends, search trends, and end-to-end customer journeys across digital channels
Develop and maintain benchmarking, trending, and KPI frameworks to support customer experience and business objectives
Identify behavioral patterns and performance trends to optimize user engagement and conversion
Conduct ad-hoc and deep-dive analyses to support initiatives and stakeholder decision-making
Design, build, and maintain dashboards, reports, segments, and calculated metrics in Adobe Analytics and Adobe Customer Journey Analytics (CJA)
Leverage CJA and Adobe Experience Platform (AEP) to unify cross-channel and cross-device customer data
Design and maintain Experience Data Model (XDM) schemas and event structures to support scalable, accurate customer journey analysis
Translate business and measurement requirements into XDM-compliant data models, in collaboration with marketing, product, and engineering teams
Support AEP development and enhancements, including data modeling, schema alignment, dataset configuration, and data quality validation
Utilize AEP sandboxes to segregate data across environments (e.g., development, QA, production)
Support multi-sandbox governance models
Ensure consistency, accuracy, and governance across Adobe Analytics and CJA reporting
Define the design and implementation of digital analytics tracking, tagging, and targeting for web and mobile applications
Implement and support data collection using Adobe Web SDK, including event design and validation of Web SDK payloads against XDM schemas
Provide technical requirements, tracking specifications, and implementation guidance to frontend and backend development teams
Implement and maintain tags using Adobe Launch (Tags), including pixel, conversion, and link tracking
Partner with engineering teams to validate analytics implementations across environments and releases
Ensure analytics implementations meet data quality, privacy, security, and compliance standards
Collaborate with product managers, marketers, developers, data engineers, and analytics leaders across the organization
Act as a trusted analytics advisor, providing clear technical direction and measurement strategies
Present insights, dashboards, and strategic recommendations to internal stakeholders and leadership
Assist in documenting best practices, implementation standards, and operational efficiencies within the digital analytics function
Requirements:
Bachelor’s degree in Computer Science, Engineering, Marketing, or equivalent experience
7+ years of experience in Digital Marketing Analytics, Data Analysis, or Data Science
4+ years of hands-on experience with Adobe Analytics, including reporting and implementation
Experience with Adobe Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP) strongly preferred
Experience with Adobe Target is nice to have
Strong experience with Adobe Analytics, Adobe Customer Journey Analytics (CJA), Adobe Launch (Tags), and Adobe Web SDK
Experience designing and working with XDM schemas and event-based data models
Familiarity with Adobe Experience Manager (AEM) and how analytics integrates with content management platforms
Experience with SQL and strong understanding of data structures and database concepts
Knowledge of advanced analytics tools (e.g., Python) is a plus
Familiarity with session replay, heat mapping, and voice-of-customer tools
Excellent analytical, problem-solving, and organizational skills
Ability to manage multiple initiatives and priorities simultaneously
Strong written and verbal communication skills, with the ability to explain complex analytics concepts clearly
Proven ability to work independently and collaboratively in a fast-paced, evolving environment
High attention to detail with a strong focus on data accuracy, quality, and governance
Leadership & Mentorship: Ability to lead by example and mentor junior developers
Effective Communication: Clear and concise communication skills
Problem-Solving Attitude: Proactively identifying challenges and developing innovative solutions
Collaboration & Teamwork: Ability to work well within a team
Adaptability & Flexibility: Comfortable in a fast-paced, ever-changing environment
Nice to have:
Certifications are considered an asset but are not required
Experience with global brands or large-scale digital ecosystems is an asset
Experience with Adobe Target is nice to have
Knowledge of advanced analytics tools (e.g., Python) is a plus
Familiarity with session replay, heat mapping, and voice-of-customer tools
What we offer:
Competitive compensation and performance-based incentives
Opportunities for professional growth through workshops and certifications
Flexible work-life balance with remote options
Collaborative culture
Exposure to diverse projects across various industries