Senior Ad Operations Manager Job at Palo Alto Networks (Santa Clara)

Senior Ad Operations Manager

Palo Alto Networks

Location:
United States , Santa Clara

Category:
-

Contract Type:
Not provided

Salary:

167000.00 - 270500.00 USD / Year

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Job Description:

We are looking for a strategic and highly analytical, results-driven Sr. Ad Operations Manager to own and scale our global Ad Ops function. This pivotal leader will be responsible for optimizing core business processes, providing critical data-driven insights, and ensuring operational consistency within the Digital Marketing team. You will be the core expert in ad technology, responsible for the end-to-end technical execution, testing, trafficking, and reporting of all programmatic and direct-buy campaigns. Your focus will be on leveraging the Google Management platform to ensure operational efficiency, publisher compliance, and consistent, high-quality campaign performance reporting.

Job Responsibility:

Own daily operations within Google Ad Server (Campaign Manager 360/GAM), Facebook, Demandbase, and other ad platforms, including campaign setup, trafficking, audience targeting, and tag management
Lead the technical QA process for all ad creative (static, rich media, video, third-party tags) to ensure they meet specifications and are compatible across all platforms
Serve as the primary point of contact for resolving complex ad-serving, tracking, and reporting discrepancies with internal teams, external agencies, and third-party partners
Systematically investigate, document, and reconcile data discrepancies between the ad server, Demand-Side Platforms (DSPs), and publisher reporting systems
Proactively collaborate with premium publishers and media partners to manage creative specifications, establish placement tagging structures, and ensure timely campaign deployment
Maintain the highest level of data quality and taxonomy within the ad server to ensure consistent and reliable reporting across all campaigns and channels
Configure and deliver standardized and custom reports from the ad server to provide performance insights (impressions, clicks, conversions) to Media, Analytics, and Finance teams
Document and implement scalable best practices for campaign trafficking, naming conventions, and asset delivery to maximize operational efficiency and reduce human error

Requirements:

Bachelor's degree with 12 years of experience, Master's degree with 8 years of experience, or PhD with 5 years of experience in Ad Operations, Digital Media Operations, or a related Ad Technology role
Expert-level, hands-on proficiency with Google Campaign Manager 360 (CM360) and/or Google Ad Manager (GAM)
Deep technical understanding of digital ad technologies, including HTML, JavaScript, rich media formats, VAST/VPAID, and privacy regulations (GDPR, CCPA)
Demonstrated expertise in DV360, SA360, and major social advertising platforms such as LinkedIn, Facebook, and X
Proven ability to diagnose and resolve complex technical issues related to ad serving, creative implementation, and tracking discrepancies under pressure

Nice to have:

Experience with other Demand-Side Platforms (DSPs) such as Demandbase, The Trade Desk, or Adobe Advertising Cloud
Familiarity with web analytics platforms like Google Analytics or Adobe Analytics
Experience working in a large B2B enterprise environment, either in-house or at an agency
Strong communication skills with a proven ability to explain complex technical concepts to non-technical stakeholders

What we offer:

restricted stock units
bonus

Additional Information:

Job Posted:
February 13, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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