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Roku is seeking an Sr. Ad Measurement Lead to join our growing Ad Measurement team. You will play an integral role in building ad measurement and research strategy with a focus on the Enterprise, Political, Advocacy & Government (PAG) and Independent verticals. This includes developing and executing against a wide range of analytics, research, and measurement projects to help advertisers succeed on Roku. You will work to creatively problem solve and understand business objectives and challenges, while having personal comfort with data, and an entrepreneurial spirit to take ownership of solving challenges for internal and external stakeholders.
Job Responsibility
Consult with advertisers and agencies to create measurement plans that test advertising effectiveness and outcomes
Cultivate strategic relationships with the agency analytics team
Independently lead quantitative and qualitative studies from start-to-finish. This includes scoping study feasibility, performing data analysis, generating reports and presenting results both internally and externally
Manage relationships with third-party measurement providers and work with internal stakeholders to onboard and integrate new providers
Partner closely with marketing, sales, client service, product, partnerships and more to execute against strategic initiatives and develop scalable solutions to industry challenges
Conduct meta-analyses and create case studies utilizing third party measurement data to educate clients, the market, and internal product and analytics teams
Continuously challenge and improve our array of existing measurement solutions
Provide guidance and mentorship to junior teammates through knowledge sharing and training
Requirements
5-8 years' experience in campaign analytics, attribution, measurement, or research
Media experience (TV, video, digital) is preferred
Experience in designing conversion studies leveraging client 1P data, including familiarity with pixel-based attribution, CAPI and MMP integration, is preferred
Experience in ad effectiveness studies with third-party measurement vendors such as Nielsen, comScore, iSpot, Experian, Kantar, InMarket, etc is preferred
Experience in A/B testing, incrementality measurement, MTA (Multi-Touch Attribution), MMM (Media Mix Model) is preferred
Experience in leveraging AI for analysis, productivity and workflow automation
Ability to run analyses utilizing SQL, Excel, Tableau or similar tools
Ability to work with ambiguous data to create insights that reflect strong business judgment
Speak comfortably in a variety of settings including one-on-one and in front of large group with the ability to adapt communication style for different audiences
Present comfortably to senior level clients independently
Ability to collaborate with cross-functional teams and build close relationships within and across teams
Ability to work independently with agility and prioritize effectively with a strong sense of urgency
Experience working in the measurement space for major political advertisers, including pulling political insights, developing thought leadership and executing campaign measurement is preferred
Nice to have
Passion for the political and advocacy landscape
Experience working in the measurement space for major political advertisers
What we offer
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Global access to mental health and financial wellness support and resources
Healthcare (medical, dental, and vision)
Life, accident, disability, commuter, and retirement options (401(k)/pension)