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Senior Ad Measurement Lead

United States, New York Employment contract 129700.00 - 195200.00 USD / Year · Job Posted June 15, 2026
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Job Description

Roku is seeking an Sr. Ad Measurement Lead to join our growing Ad Measurement team. You will play an integral role in building ad measurement and research strategy with a focus on the Enterprise, Political, Advocacy & Government (PAG) and Independent verticals. This includes developing and executing against a wide range of analytics, research, and measurement projects to help advertisers succeed on Roku. You will work to creatively problem solve and understand business objectives and challenges, while having personal comfort with data, and an entrepreneurial spirit to take ownership of solving challenges for internal and external stakeholders.

Job Responsibility

  • Consult with advertisers and agencies to create measurement plans that test advertising effectiveness and outcomes
  • Cultivate strategic relationships with the agency analytics team
  • Independently lead quantitative and qualitative studies from start-to-finish. This includes scoping study feasibility, performing data analysis, generating reports and presenting results both internally and externally
  • Manage relationships with third-party measurement providers and work with internal stakeholders to onboard and integrate new providers
  • Partner closely with marketing, sales, client service, product, partnerships and more to execute against strategic initiatives and develop scalable solutions to industry challenges
  • Conduct meta-analyses and create case studies utilizing third party measurement data to educate clients, the market, and internal product and analytics teams
  • Continuously challenge and improve our array of existing measurement solutions
  • Provide guidance and mentorship to junior teammates through knowledge sharing and training

Requirements

  • 5-8 years' experience in campaign analytics, attribution, measurement, or research
  • Media experience (TV, video, digital) is preferred
  • Experience in designing conversion studies leveraging client 1P data, including familiarity with pixel-based attribution, CAPI and MMP integration, is preferred
  • Experience in ad effectiveness studies with third-party measurement vendors such as Nielsen, comScore, iSpot, Experian, Kantar, InMarket, etc is preferred
  • Experience in A/B testing, incrementality measurement, MTA (Multi-Touch Attribution), MMM (Media Mix Model) is preferred
  • Experience in leveraging AI for analysis, productivity and workflow automation
  • Ability to run analyses utilizing SQL, Excel, Tableau or similar tools
  • Ability to work with ambiguous data to create insights that reflect strong business judgment
  • Speak comfortably in a variety of settings including one-on-one and in front of large group with the ability to adapt communication style for different audiences
  • Present comfortably to senior level clients independently
  • Ability to collaborate with cross-functional teams and build close relationships within and across teams
  • Ability to work independently with agility and prioritize effectively with a strong sense of urgency
  • Experience working in the measurement space for major political advertisers, including pulling political insights, developing thought leadership and executing campaign measurement is preferred

Nice to have

  • Passion for the political and advocacy landscape
  • Experience working in the measurement space for major political advertisers

What we offer

  • Health insurance
  • Equity awards
  • Life insurance
  • Disability benefits
  • Parental leave
  • Wellness benefits
  • Paid time off
  • Global access to mental health and financial wellness support and resources
  • Healthcare (medical, dental, and vision)
  • Life, accident, disability, commuter, and retirement options (401(k)/pension)

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