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Are you a relationship-driven strategist who thrives at the intersection of creativity, collaboration, and client partnership? A premier Richmond-based creative agency is seeking an experienced Senior Account Manager to join their growing team. This role is about owning marketing strategy and execution for existing clients, not selling services or closing new business. This award-winning creative marketing agency is known for producing people-first, purpose-driven work that helps senior living communities build trust, stand out, and drive real business results. The agency specializes in bespoke, creatively led marketing solutions—not cookie-cutter campaigns—and is deeply focused on long-term partnerships and meaningful outcomes. They are seeking an experienced Senior Account Manager to independently lead a portfolio of accounts and serve as the strategic, day-to-day partner to both clients and internal teams. This is a true senior-level role designed for someone who can step in, quickly understand complex businesses, confidently guide conversations, and run accounts with autonomy and maturity.
Job Responsibility:
Serve as the primary point of contact for a portfolio of client accounts, owning the relationship end-to-end
Build deep, strategic partnerships with clients to understand their goals, challenges, and opportunities
Collaborate seamlessly with creative, digital, media, and marketing teams to deliver work that exceeds expectations
Participate in brainstorming and strategic planning sessions, contributing to the development of innovative marketing solutions
Monitor campaign performance and identify opportunities for optimization and improvement
Lead project timelines, manage budgets, and ensure on-time, on-strategy execution
Conduct regular client meetings to provide updates, gather insights, and reinforce alignment
Partner with internal marketing and digital experts to establish annual KPIs and performance benchmarks
Monitor and discuss key metrics such as lead volume, conversion health, and occupancy-related outcomes
Participate in quarterly reporting and ongoing optimization conversations
Help clients pivot strategy as market conditions, budgets, or priorities shift
Translate data into insights and actionable recommendations for clients
Collaborate closely with creative, digital, marketing, and media teams
Participate in strategic planning and brainstorming sessions
Ensure alignment across teams while fostering collaboration and consensus
Thrive in an environment where creative teams are deeply involved in account conversations
Partner closely with a Project Success Manager (a hybrid project management role) and work together to translate client needs into actionable plans and keep work moving efficiently
Requirements:
8+ years of account management experience within a marketing, advertising, or creative agency
Direct experience supporting senior living or senior care clients from an agency perspective is strongly preferred
Proven ability to manage multiple accounts simultaneously and independently
Strong client-facing communication and negotiation skills
Confident making strategic recommendations and pushing back when needed
Comfortable navigating ambiguity and change in a growing agency environment
Candidates considered for remote work must demonstrate hands-on senior living experience
Experience must align with creative-led, customized marketing—not purely formulaic lead-generation models
Comfortable working in a Mac-based environment
Proficient with Google Workspace and virtual meeting tools
Experience with project management platforms such as Function Point, Basecamp, Asana, Monday.com, or similar