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The Senior Account Manager leads the strategy and delivery for mid-to-large client accounts, serving as a trusted advisor to clients and a mentor to the account team. This role drives client satisfaction, revenue growth within assigned accounts, and campaign excellence by guiding cross-functional agency resources to deliver customized marketing solutions across digital, mobile, and traditional channels (retainers and projects).
Job Responsibility:
Lead strategic planning for client accounts, aligning initiatives with business objectives
Collaborate closely with creative, content, strategy, media, growth marketing and public relations teams to ensure campaigns and initiatives reflect the client's objectives and agency standards
Establish and maintain strong client relationships, acting as a trusted advisor and escalation point
Manage client expectations with the ability to recognize critical issues and resolve them strategically and diplomatically, with the support of the Group Account Director
Oversee execution of campaigns, ensuring all campaigns and initiatives align with timelines, budgets, and quality standards
Lead the process of identifying, solutioning, planning, and delivering proposals to support in-account revenue growth, including preparation of presentation decks
Negotiate, manage, and forecast revenue for Statements of Work (retainers and projects) and Change Orders
Mentor Account Managers and Account Coordinators, fostering skill development and accountability
Understand client industries, goals and internal pressures, and marketing trends to act as a thought leader and trusted partner
Requirements:
4+ years of experience in account services or client management within a full-service or digital-focused agency
Demonstrated ability to manage multiple accounts of varying size and complexity in a fast-paced environment
Experience in developing goals and requirements, project plans, and managing budgets
Strong team management and client relationship skills
Proven experience driving in-account growth and delivering strategic marketing solutions
Deep understanding of integrated marketing, including digital (online media, apps, websites, SEO, social media, etc) and traditional channels (PR, creative, offline media, etc.)
Exceptional communication (oral and written), presentation, and relationship-building skills
Ability to address client feedback and requests, while maintaining healthy client and internal relationships
Proficiency with project management (agile methodology preferred) and reporting
Problem-solving skills and a solution-oriented approach to client and team management
Driven to accept responsibility and accountability for work while seeking opportunities for additional challenges and growth