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The Senior Account Manager, Consumer Acquisition, OnBrand will report to the Account Director and lead integrated, end-to-end marketing campaigns across paid media, email, and direct channels. This role oversees campaigns from intake and strategic alignment through creative development, execution, production, launch, and post-launch analysis, with an expanded focus on mid-funnel acquisition and performance-driven creative optimization. Acting as a trusted extension of internal marketing teams, you will translate business objectives and brand vision into clear, actionable creative briefs and high-performing creative solutions. You will partner closely with OnBrand creatives, producers, strategists, and project managers, as well as Amex marketing stakeholders and external Integrated Agency teams, to ensure seamless execution and impactful results.
Job Responsibility:
Client Relationship Management: Build and maintain strong client relationships, fostering trust and effectively managing day-to-day requests
Cultivate new and existing relationships to drive business growth
Serve as the primary OnBrand point of contact for assigned Marketers and Product Managers
Develop a deep understanding of client objectives, goals, and target audiences and acquisition priorities
Digital Strategy Development: Partner with creative strategy, UX/UI, and cross-functional teams to develop comprehensive digital marketing strategies
Conduct market research, competitive analysis, and audience insights
Define key performance indicators (KPIs) and measurement frameworks
Identify mid-funnel acquisition opportunities including and video-led content to enhance creative effectiveness and conversion of NAA
Connect media performance and analytics with creative strategy and development to optimize creative execution by channel and placement
Campaign Management: Collaborate with project management and creative teams to oversee the development and execution of digital content
Partner with analytics and insights teams to lead campaign planning, execution, optimization, and performance evaluation
Apply a strong understanding of the media ecosystem, platform specifications, and best practices while managing high volumes of assets
Team Collaboration: Work closely with internal and external partners to ensure seamless campaign execution and post-campaign analysis
Provide guidance and support to direct reports and project management teams
Foster a positive, collaborative environment
Industry Expertise: Stay current on emerging marketing trends, technologies, and best practices
Share insights and thought leadership with clients and internal teams
Requirements:
5+ years of experience in account management at a leading creative, design, or strategy agency, or within an in-house brand environment
Proven experience leading client relationships and managing direct reports
Demonstrated ability to build and nurture strong partnerships
Strong analytical skills with the ability to interpret data and make data-driven decisions
Solid understanding of design and digital marketing across social, advertising, email, and content marketing
Excellent interpersonal, communication, and presentation skills
Experience briefing, creating, and producing assets for multichannel campaigns
Familiarity with comScore, CRM platforms, and analytics or competitive intelligence tools
Experience working with project management tools such as Workfront
What we offer:
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program