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Amex Logo Amex · -

Senior Account Manager, Consumer Acquisition, OnBrand

United States, New York 89250.00 - 150250.00 USD / Year · Job Posted February 19, 2026
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Job Description

The Senior Account Manager, Consumer Acquisition, OnBrand will report to the Account Director and lead integrated, end-to-end marketing campaigns across paid media, email, and direct channels. This role oversees campaigns from intake and strategic alignment through creative development, execution, production, launch, and post-launch analysis, with an expanded focus on mid-funnel acquisition and performance-driven creative optimization. Acting as a trusted extension of internal marketing teams, you will translate business objectives and brand vision into clear, actionable creative briefs and high-performing creative solutions. You will partner closely with OnBrand creatives, producers, strategists, and project managers, as well as Amex marketing stakeholders and external Integrated Agency teams, to ensure seamless execution and impactful results.

Job Responsibility

  • Client Relationship Management: Build and maintain strong client relationships, fostering trust and effectively managing day-to-day requests
  • Cultivate new and existing relationships to drive business growth
  • Serve as the primary OnBrand point of contact for assigned Marketers and Product Managers
  • Develop a deep understanding of client objectives, goals, and target audiences and acquisition priorities
  • Digital Strategy Development: Partner with creative strategy, UX/UI, and cross-functional teams to develop comprehensive digital marketing strategies
  • Conduct market research, competitive analysis, and audience insights
  • Define key performance indicators (KPIs) and measurement frameworks
  • Identify mid-funnel acquisition opportunities including and video-led content to enhance creative effectiveness and conversion of NAA
  • Connect media performance and analytics with creative strategy and development to optimize creative execution by channel and placement
  • Campaign Management: Collaborate with project management and creative teams to oversee the development and execution of digital content
  • Partner with analytics and insights teams to lead campaign planning, execution, optimization, and performance evaluation
  • Apply a strong understanding of the media ecosystem, platform specifications, and best practices while managing high volumes of assets
  • Team Collaboration: Work closely with internal and external partners to ensure seamless campaign execution and post-campaign analysis
  • Provide guidance and support to direct reports and project management teams
  • Foster a positive, collaborative environment
  • Industry Expertise: Stay current on emerging marketing trends, technologies, and best practices
  • Share insights and thought leadership with clients and internal teams

Requirements

  • 5+ years of experience in account management at a leading creative, design, or strategy agency, or within an in-house brand environment
  • Proven experience leading client relationships and managing direct reports
  • Demonstrated ability to build and nurture strong partnerships
  • Strong analytical skills with the ability to interpret data and make data-driven decisions
  • Solid understanding of design and digital marketing across social, advertising, email, and content marketing
  • Excellent interpersonal, communication, and presentation skills
  • Experience briefing, creating, and producing assets for multichannel campaigns
  • Familiarity with comScore, CRM platforms, and analytics or competitive intelligence tools
  • Experience working with project management tools such as Workfront

What we offer

  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities

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