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We’re on a mission to simplify how organizations onboard, train, and stay compliant, with a clear focus on frontline-heavy, highly regulated industries. Our platform already powers real operational impact across Europe, and we’ve reached a point where the next phase of growth is obvious and unavoidable. We are actively building the US market now, with budget, leadership time, and execution behind it. This role exists to turn that effort into a repeatable revenue engine, moving from founder-led selling and early signals to a structured sales motion that consistently converts demand into revenue. As our first Senior Account Executive for the US, you will own that challenge end-to-end. You will not step into a fully built machine, because it does not exist yet. Instead, you will help design it in real time, through customer conversations, live deals, and constant iteration. This is a senior individual contributor role with direct access to founders, high visibility across the company, and real influence over how we sell, how we position the product, and how we scale our go-to-market approach in North America.
Job Responsibility:
Own the US sales motion end-to-end
Run the full sales cycle, prospecting to close, across inbound and outbound
Qualify, discover, demo, negotiate, and close complex B2B deals with US buyers
Build the US playbook
Develop and iterate messaging, ICP insights, and outbound approaches tailored to the US market
Pressure-test pricing, positioning, and value propositions with real customers
Be the voice of the US customer
Feed structured insights back to Product and Marketing
Highlight objections, feature gaps, buying dynamics, and competitive pressure early and clearly
Operate in ambiguity
Collaborate closely with founders and the central GTM team
Experiment with new motions, including events and field marketing, where it makes sense
Requirements:
5–7 years of full-cycle B2B SaaS sales experience, ideally in early-stage or scaling startups
Proven track record selling into the US market and consistently hitting or exceeding quota
Strong consultative discovery skills, you can sell complexity without hiding behind slides
Comfortable creating structure where none exists
High ownership mindset, you don’t wait for playbooks, you write them
Fluent with modern sales tooling (HubSpot, LinkedIn Sales Navigator, calling tools)
Direct, clear communicator who builds trust with senior US stakeholders
Significant experience selling into the food industry, with a strong preference for regulated, frontline-heavy environments
What we offer:
High-growth: proven traction in Europe with a clear strategy to replicate that success in the US
Clear ambition: budget, and leadership backing to scale the business successfully in the US
No vaporware: customers buy because the problem is real
First US AE: you shape how we sell, not just who we sell to
Founder access: direct collaboration on deals, positioning, and go-to-market decisions
Career upside: a credible path toward leadership roles as the US business scales
High-stakes mandate: your success directly impacts whether the US becomes a core growth market
Positive working atmosphere
Maximum transparency
Communication at eye level
Support every step of your personal and professional development