Senior Account Executive, Public Relations Job at bvk (Milwaukee)

Job Description

The Senior Account Executive, Public Relations will contribute to the success of three or more accounts with the core responsibilities for supporting and executing project-based and year-long public relations programs on assigned accounts. Under the guidance of the Account Director or Account Supervisor, Public Relations, the Sr. Account Executive, Public Relations will support and work alongside internal teams, media, and influencers to deliver coverage and results that are on strategy, on time, and on budget. Successful candidates are strong writers, strategic and media relations savvy individuals with demonstrated experience in crafting attention-grabbing pitches, masterfully translating a client’s message, and keeping an obsessive pulse on the editorial and industry landscape on behalf of their clients/brands.

Job Responsibility

Delivers excellence on behalf of BVK and our clients. As such, is seen as a PR and communications expert on their accounts
Serves as a client support on public relations-related work. Has excellent written and verbal communication and clearly articulates project goals, objectives, and updates in a timely manner
Demonstrates an understanding of the client’s overall business, brand vision, and strategy for assigned accounts
Serves as the public relations support for a client or project, crafting and outlining the most appropriate pitching, messaging, and outreach solution
Expected to take a hands-on role with assigned tasks, from media outreach and coordination, media material development, vendor communication, and supporting client communication
Must demonstrate a skillful ability to manage a Rolodex of media contacts across multiple industries/media landscapes
Assists in the building and management of project-based and year-long public relations programs, executing industry research, building actionable insights, and maintaining an always-on pulse of relevant media landscapes
Ability to provide crisis communications support
Demonstrates an excellent understanding and experience with public relations monitoring and reporting software
Works independently and as part of a cross-functional team
Supports organic growth efforts of assigned accounts
Assist in budget tracking for public relations campaigns
Manages hour allocation closely to keep budgets on track
Work alongside account management and accounting teams to support billing, budget reconciliation and the like
Manages client project initiatives from start to finish with limited/minimal oversight
Owns project management timelines, internal communications, and status meetings
Manages day-to-day process on assigned accounts by identifying, communicating, and confirming deliverables
Establishes effective relationships with key media contacts across national, regional, local and industry-specific outlets
Interfaces and develops a rapport with consumer, lifestyle, CPG and travel clients, internal team members and vendors
Drafts a range of written materials – such as media pitches, award submissions, briefing sheets, client-ready content, etc.
Helps coordinate special events
Actively participates in team and client meetings in addition to available training programs
Proactively finds ways to advance both teams and clients
Assists the team on executing campaigns and with various projects such as plans, research, media relations activities and more
Works with director supervisor to set goals and build skills
Serves as a mentor to AAE’s and interns
Completes work product, timesheets, and reports accurately
Contributes and supports 6-7 accounts (on average)
Mentors interns, AEs and AAEs as needed on developing public relations skillset, including pitch writing, media outreach, material development and channel best practices
Contributes to internal team members’ performance evaluation upon request

Requirements

6+ years agency or comparable business/client-side experience with strong grasp of all facets of public relations/communications
Experience successfully supporting PR campaigns with demonstrated results is required – including but not limited to pitch writing, press release development, tracking and reporting, media training, media outreach, media list building and editorial calendar and messaging development
Experience working with ideating and managing influencer campaigns, brand partnerships and experiential events a plus
Experience with public relations software (such as Cision, Meltwater, MuckRack, Klear, Upfluence) is a must
Experience in executing crisis and issues management efforts is preferred
Proven track record of partnering with internal and external teams to develop public relations campaigns and generate quality and accurate media coverage
Passion for public relations trends and emerging communications best practices
Proven success as a project manager
has experience balancing multiple initiatives, clients, deadlines, and teams
High sense of urgency and an innate sense of curiosity about problem-solving and learning
Previous experience managing budgets, preferred
Exemplary organizational skills, time management, and attention to detail. Ability to pivot/course correct without becoming overwhelmed
Projects confidence and composure in front of clients and large internal teams, demonstrating excellent interpersonal skills

Nice to have

Experience working with ideating and managing influencer campaigns, brand partnerships and experiential events
Experience in executing crisis and issues management efforts
Previous experience managing budgets

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Senior Account Executive, Public Relations

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