Senior Account Executive, PR

• Daily media monitoring and reporting of coverage that affects agency and client business
• Leading public relations efforts on behalf of a team
• Pitch top-tier media and secure national and localized impact stories
• Develop and present strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall client strategy
• Craft and edit both media and client content materials, including pitches, press releases, e-blasts, newsletters, case studies, blog posts, social content, digital content, website copy, ad copy, and immersive copywriting
• Manage reporting, including the collection and tracking of results
• Keep up to date on industry and media trends, editorial calendars, themes, deadlines, etc., to create opportunities for clients
• Secure press trips and media FAMs and assist in client media activations
• Liaise with clients regularly to provide/receive updates and feedback to ensure account productivity on initiatives
• Produce thorough monthly updates for clients, including media updates and new initiatives (events, marketing alliances, awards, etc.)

• Demonstrated writing skills and samples
• Expert level communication skills, written and verbal
• 3+ years of experience securing coverage in an agency setting
• Proficiency in media monitoring, tracking and reporting tools such as Cision, Meltwater, etc.
• Experience working with tourism brands is a plus
• Willing to travel 30% of the time

Experience working with tourism brands is a plus

• Unmetered PTO
• Paid Holidays
• Volunteer Time
• Medical
• Dental
• Vision
• Short Term and Long Term Disability
• Accident Insurance
• Parental Leave
• Life Insurance
• 401k with match