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The Senior Account Executive is responsible for supporting business development and growth of accounts to achieve sales and profitability objectives for our Wolverine, Cat, Merrell Work & Bates brands. Develops relationships to promote product placement in the assigned channel of distribution. Identifies marketplace opportunities, prospects and engages new customers, prepares strategic sales presentations and responsible for account management. This position covers a territory across Eastern New York, Connecticut, Massachusetts, Rhode Island, Vermont and Maine.
Job Responsibility:
Oversee strategic marketing and operational initiatives to support business development in assigned channel of distribution
Work cross-functionally with Sales Planning and Marketing to manage business plans and forecasts
Represents needs of key account with Merchandising to ensure account product needs are being met on a consistent basis
Sells the proper quantity of assortment product that a customer can profitably retail and a quality composition of assortment product to ensure growth in the territory
Identify new account opportunities in order to meet growth targets, possess a thorough understanding of the marketplace (competitor information, consumer understanding, current/future market penetration, etc.) and help drive forecast accuracy
During presentation gives leadership and direction by recommending key SKU’s and lifestyles
Has an organized format on each sales call, covering all important topics -- next 90 days, line presentation, supporting key initiatives, writing the order and follow-up
Sells the corporation and the division
Initiates, develops and sells accounts in keeping with the division’s distribution strategies
Maintains an updated prospective new account list
Prepares for each sales call in advance, knows what the retailer has on order, delivery update, what is reordering and previous year’s sales history
Monitor model stocks and determine proper pairs and levels of inventory and timing of recommended markdowns
Plans a conversion strategy that enables a profitable transition from one season to the next
Advises management routinely of problems and opportunities in the region, offers recommended solutions when management is needed
Maintains a consistent frequency of in-store visitation to ensure execution of brand presence, visual roll-out/events, driving turn and door volume
Identifies areas of underdeveloped business and formulates a strategy to capture increased market share
Maintains updated account and sales records and analyzes and reports selling information to company on weekly basis for key accounts
Performing duties consistent with the Company’s AAP/EEO goals and policies
Performing other duties as required/assigned by manager.
Requirements:
Bachelor’s degree or equivalent work experience
5+ years of wholesale or retail experience
Demonstrated ability to develop strong business partnerships
Motivated, enthusiastic self-starter who is able to work effectively in a team environment and independently
Possess excellent oral and written communication skills, time management skills and is detail oriented
Must understand the marketplace
Must possess strategic selling and presentation skills, and have a professional presence when dealing with customers
Proficient MS Office (excel, word and powerpoint)
Working knowledge of retail math measurements (i.e. gross margin, turn and markdowns)
Extensive travel required (70%)
Ability to push, pull and lift up to 50 lbs.
Nice to have:
The ideal candidate would be based within the territory.