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The Senior Account Director, Digital, UK is a client-facing digital leader responsible for overseeing the planning, execution, and performance of digital-first campaigns. This individual ensures strategic alignment, quality execution, and performance optimization across platform-based digital workstreams—paid and organic. This role is integral in connecting content and channel with insight and intelligence, while leading the client relationship from a digital perspective.
Job Responsibility:
Translate strategic Digital vision into operational campaign plans (including Digital, Influencer and Paid Media)
Guide content and performance strategy using platform and audience insights
Ensure Digital work aligns with foresight, research, and strategic frameworks
Lead Digital campaign planning and execution across digital channels
Manage junior Digital team members and collaborate cross-functionally
Represent Digital thinking in internal and client-facing conversations
Act as the primary digital lead for day-to-day client management
Present campaign strategy, KPIs, and performance recommendations
Contribute digital thought leadership to pitches and proposals
Manage scope, timelines, and delivery for Digital, Influencer and Paid Media programmes
Oversee quality control for Digital assets and reporting
Collaborate with external partners and offshore teams to ensure delivery excellence
Leverage AI in the work (hands-on use of AI) to automate and elevate deliverables
Mentor Digital team members and support Digital upskilling initiatives
Share emerging Digital trends and platform knowledge across the team
Champion inclusive, performance-oriented, and collaborative team behaviors
Requirements:
8+ years in digital marketing, campaign management, or platform strategy
Strong understanding of Paid Media, Influencers, content strategy, SEO, and SEM
Strong use of AI to automate and elevate the work
Experience managing Digital campaigns in the Health sector
Excellent communication and client relationship skills
Ability to lead, coach, and inspire junior Digital team members