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Senior Account Director, Digital, UK Innovation Engine

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Porter Novelli

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Location:
United Kingdom , London

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Category:
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Salary:

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Job Description:

The Senior Account Director, Digital, UK is a client-facing digital leader responsible for overseeing the planning, execution, and performance of digital-first campaigns. This individual ensures strategic alignment, quality execution, and performance optimization across platform-based digital workstreams—paid and organic. This role is integral in connecting content and channel with insight and intelligence, while leading the client relationship from a digital perspective.

Job Responsibility:

  • Translate strategic Digital vision into operational campaign plans (including Digital, Influencer and Paid Media)
  • Guide content and performance strategy using platform and audience insights
  • Ensure Digital work aligns with foresight, research, and strategic frameworks
  • Lead Digital campaign planning and execution across digital channels
  • Manage junior Digital team members and collaborate cross-functionally
  • Represent Digital thinking in internal and client-facing conversations
  • Act as the primary digital lead for day-to-day client management
  • Present campaign strategy, KPIs, and performance recommendations
  • Contribute digital thought leadership to pitches and proposals
  • Manage scope, timelines, and delivery for Digital, Influencer and Paid Media programmes
  • Oversee quality control for Digital assets and reporting
  • Collaborate with external partners and offshore teams to ensure delivery excellence
  • Leverage AI in the work (hands-on use of AI) to automate and elevate deliverables
  • Mentor Digital team members and support Digital upskilling initiatives
  • Share emerging Digital trends and platform knowledge across the team
  • Champion inclusive, performance-oriented, and collaborative team behaviors

Requirements:

  • 8+ years in digital marketing, campaign management, or platform strategy
  • Strong understanding of Paid Media, Influencers, content strategy, SEO, and SEM
  • Strong use of AI to automate and elevate the work
  • Experience managing Digital campaigns in the Health sector
  • Excellent communication and client relationship skills
  • Ability to lead, coach, and inspire junior Digital team members

Additional Information:

Job Posted:
January 04, 2026

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