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Senior Account Based Marketing Manager

United States, Seattle 155000.00 - 175000.00 USD / Year · Job Posted January 18, 2026
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Job Description

Truveta is the world’s first health provider led data platform with a vision of Saving Lives with Data. Our mission is to enable researchers to find cures faster, empower every clinician to be an expert, and help families make the most informed decisions about their care. Achieving Truveta’ s ambitious vision requires an incredible team of talented and inspired people with a special combination of health, software and big data experience who share our company values. As Senior Account Based Marketing (ABM) Manager, you will help shape and advance Truveta’s enterprise ABM motion — defining how we engage priority accounts and buying groups across our addressable market. This role is a key contributor to Truveta’s growth strategy, supporting predictable pipeline generation, deal acceleration, and expansion within long, complex enterprise sales cycles. This role sits within the Growth Marketing organization and partners closely with Demand Generation, Sales, Product Marketing, and Solutions to translate enterprise signals, clinical insights, and account intelligence into coordinated go-to-market execution.

Job Responsibility

  • Own ABM strategy for strategic and growth enterprise accounts, aligned to sales and growth priorities
  • Partner with Sales and Operations on account selection, tiering, and prioritization informed by TAM, intent data, pipeline needs, and growth goals
  • Conduct deep account and buying group research to develop account strategies by vertical, persona, and solution area
  • Translate account intelligence, clinical context, and market signals into clear, actionable GTM plays
  • Design and orchestrate 1:1 and 1:few ABM programs across email, paid media, content personalization, events, executive programs, and selective high-touch experiences
  • Ensure ABM programs are tightly integrated with Demand Generation, Product Marketing, and Sales motions, including follow-up workflows and sales enablement
  • Enable Sales and BDM adoption of ABM plays through clear account plans, engagement strategies, campaign context, and execution guidance
  • Partner closely with the BDM team on ABM strategy, account priorities, and outbound execution of ABM plays, ensuring consistent messaging, sequencing, and follow-through
  • Lead, coach, and develop a high-performing ABM team, setting execution standards and operating rhythms
  • Balance strategic oversight with hands-on involvement, stepping in to support priority accounts or initiatives as needed
  • Develop, draft, and review ABM content including account narratives, value frameworks, emails, executive briefs, and sales-facing materials
  • Bring an informed industry and clinical point of view to ABM strategy and messaging, translating complex concepts into compelling account-level stories
  • Drive impact across the funnel including pipeline creation, deal velocity, stage progression, and expansion
  • Use account engagement and pipeline signals to continuously refine targeting, messaging, and channel mix
  • Own ABM measurement frameworks and build accurate dashboards and reporting in Salesforce and HubSpot
  • Partner with Operations to refine attribution, ensure data consistency, and improve reporting confidence
  • Contribute to evaluation and optimization of the ABM and marketing technology stack

Requirements

  • 7–10+ years of B2B marketing experience
  • 3–5+ years focused on Account-Based Marketing
  • Proven success running enterprise ABM programs supporting long, complex sales cycle
  • Experience marketing to healthcare, life sciences, clinical data, AI/ML, or regulated B2B SaaS audiences
  • Strong understanding of buying groups, multi-stakeholder decision-making, and enterprise GTM motions
  • Demonstrated experience managing and developing marketers in a team environment
  • Comfortable authoring and reviewing ABM content and bringing a credible industry point of view
  • Highly analytical and operational, with comfort owning dashboards, experimentation, and optimization
  • Creative problem solver who can balance strategic thinking with hands-on execution
  • Collaborative partner with strong communication skills and executive presence
  • Comfortable operating in a fast-evolving, high-growth environment
  • Working knowledge of Salesforce, HubSpot, ABM platforms (e.g., Demandbase or 6sense), and supporting sales and intent tools such as ZoomInfo, Sales Navigator, Outreach, and HighSpot
  • Willingness to travel to Truveta headquarters 1–2x per year

What we offer

  • Interesting and meaningful work for every career stage
  • Great benefits package
  • Comprehensive benefits with strong medical, dental and vision insurance plans
  • 401K plan
  • Professional development & training opportunities for continuous learning
  • Work/life autonomy via flexible work hours and flexible paid time off
  • Generous parental leave
  • Regular team activities (virtual and in-person)
  • Additional compensation such as incentive pay and stock options for certain roles

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