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Senior ABM Manager

United States · Job Posted December 12, 2025
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Job Description

Tekmetric is looking for a Senior ABM Manager to join the Demand Generation team. As a Senior ABM Manager, you'll build and scale an ABM function to drive Tekmetric's brand awareness, engagement, and customer acquisition efforts through the orchestration and execution of a tiered ABM strategy across various channels. Reporting into the Director of Demand Generation, you'll collaborate closely with cross-functional teams to ensure the seamless execution of campaigns, track key performance indicators, and iterate on strategies to achieve marketing objectives.

Job Responsibility

  • Develop and implement a scalable ABM strategy that aligns with company growth objectives and supports our upmarket expansion
  • Partner closely with sales leadership, demand generation, and revenue operations to ensure alignment on target accounts, messaging, and shared goals
  • Build a tiered ABM framework that differentiates 1:1, 1:few, and 1:many account programs, driving engagement and pipeline contribution at scale
  • Plan, launch, and optimize multi-channel ABM campaigns across digital, email, events, direct mail, and personalized content experiences to influence buying committees within target accounts
  • Develop and manage account insights, leveraging firmographic, technographic, and intent data to inform segmentation, personalization, and outreach strategies
  • Create and operationalize ABM playbooks, processes, and best practices to ensure consistency, scalability, and repeatable success across regions and sales teams
  • Measure and report on ABM program performance using key metrics such as account engagement, influenced pipeline, opportunity creation, and closed-won revenue
  • Foster a culture of experimentation—testing new channels, tactics, and technologies to continuously improve ABM effectiveness and efficiency
  • Coordinate the planning, execution, and follow-up activities for webinars, including speaker coordination, technical setup, social media promotion, and post-event analysis
  • Coordinate the planning and execution of tradeshow activations, collaborating closely with the events team to maximize event impact and drive demand generation initiatives
  • Collaborate with Product Marketing to develop account-relevant value propositions, messaging frameworks, and content tailored to key personas within target accounts
  • Partner with Revenue Operations to refine account scoring, attribution, and reporting to ensure accurate visibility into ABM performance and ROI
  • Serve as a strategic advisor to sales teams, providing insights, tools, and enablement to accelerate deal velocity and expand relationships within key accounts
  • Utilize data insights to optimize campaigns, improve ROI, and make data-driven decisions. Report on campaign performance to stakeholders regularly

Requirements

  • 5-8 years of marketing experience with a focus on ABM or Enterprise marketing
  • Proven experience designing and executing ABM programs that drive measurable revenue growth
  • Deep understanding of the demand waterfall and conversion optimization strategies
  • Data-driven mindset with the ability to translate insights into actionable strategies and programs
  • Strong sense of accountability and ownership, with the ability to manage programs and communicate results effectively
  • Strong cross-functional team/project management, interpersonal, and influencing skills
  • Experience using HubSpot for campaign management
  • Experience in creating brand messaging to align with assets and campaigns
  • Ability to thrive in a fast-paced environment and balance strategic thinking with hands-on execution

What we offer

  • Enjoy the flexibility of remote work
  • Competitive base salaries
  • Generous Paid Time Off
  • Paid maternity, parental bonding, and medical leave
  • Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage
  • Free, confidential counseling through BetterHelp
  • 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6%
  • Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
  • Life and Accidental Death & Dismemberment (AD&D) Insurance
  • up to $60/month toward fitness, mental health, or wellness
  • $300 home office setup bonus after one year of employment
  • Support for continuing education
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