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Tekmetric is looking for a Senior ABM Manager to join the Demand Generation team. As a Senior ABM Manager, you'll build and scale an ABM function to drive Tekmetric's brand awareness, engagement, and customer acquisition efforts through the orchestration and execution of a tiered ABM strategy across various channels. Reporting into the Director of Demand Generation, you'll collaborate closely with cross-functional teams to ensure the seamless execution of campaigns, track key performance indicators, and iterate on strategies to achieve marketing objectives.
Job Responsibility:
Develop and implement a scalable ABM strategy that aligns with company growth objectives and supports our upmarket expansion
Partner closely with sales leadership, demand generation, and revenue operations to ensure alignment on target accounts, messaging, and shared goals
Build a tiered ABM framework that differentiates 1:1, 1:few, and 1:many account programs, driving engagement and pipeline contribution at scale
Plan, launch, and optimize multi-channel ABM campaigns across digital, email, events, direct mail, and personalized content experiences to influence buying committees within target accounts
Develop and manage account insights, leveraging firmographic, technographic, and intent data to inform segmentation, personalization, and outreach strategies
Create and operationalize ABM playbooks, processes, and best practices to ensure consistency, scalability, and repeatable success across regions and sales teams
Measure and report on ABM program performance using key metrics such as account engagement, influenced pipeline, opportunity creation, and closed-won revenue
Foster a culture of experimentation—testing new channels, tactics, and technologies to continuously improve ABM effectiveness and efficiency
Coordinate the planning, execution, and follow-up activities for webinars, including speaker coordination, technical setup, social media promotion, and post-event analysis
Coordinate the planning and execution of tradeshow activations, collaborating closely with the events team to maximize event impact and drive demand generation initiatives
Collaborate with Product Marketing to develop account-relevant value propositions, messaging frameworks, and content tailored to key personas within target accounts
Partner with Revenue Operations to refine account scoring, attribution, and reporting to ensure accurate visibility into ABM performance and ROI
Serve as a strategic advisor to sales teams, providing insights, tools, and enablement to accelerate deal velocity and expand relationships within key accounts
Utilize data insights to optimize campaigns, improve ROI, and make data-driven decisions. Report on campaign performance to stakeholders regularly
Requirements:
5-8 years of marketing experience with a focus on ABM or Enterprise marketing
Proven experience designing and executing ABM programs that drive measurable revenue growth
Deep understanding of the demand waterfall and conversion optimization strategies
Data-driven mindset with the ability to translate insights into actionable strategies and programs
Strong sense of accountability and ownership, with the ability to manage programs and communicate results effectively
Strong cross-functional team/project management, interpersonal, and influencing skills
Experience using HubSpot for campaign management
Experience in creating brand messaging to align with assets and campaigns
Ability to thrive in a fast-paced environment and balance strategic thinking with hands-on execution
What we offer:
Enjoy the flexibility of remote work
Competitive base salaries
Generous Paid Time Off
Paid maternity, parental bonding, and medical leave
Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage
Free, confidential counseling through BetterHelp
401(k) Retirement Savings Plan with 100% employer match on contributions up to 6%
Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
Life and Accidental Death & Dismemberment (AD&D) Insurance
up to $60/month toward fitness, mental health, or wellness
$300 home office setup bonus after one year of employment
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