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This Retail company in Montreal is looking for a SEM Specialist. Additional information: Contract: Permanent; Term: Full-time; Start date: April 2026; Schedule: 37.5 hours / week; Hybrid (Montreal Office / Remote); Equipment provided by the client
Job Responsibility:
Media Planning and Acquisition Strategy: Implement media planning and integrate acquisition strategies to drive high-quality traffic and sales
Campaign Management: Create, coordinate, and manage customer acquisition campaigns across search engines (Google, Bing) and social media platforms (Meta, TikTok, Pinterest)
AI Integration and Content Optimization: Leverage AI tools for campaign optimization and content creation to increase efficiency and maximize overall performance
Performance Analysis (ROI/ROAS): Analyze campaign metrics to write detailed reports and recommendations aimed at improving Return on Investment and Return on Ad Spend
Keyword and PPC Strategy: Collaborate with SEO specialists to research and analyze keywords to target the most effective PPC strategies
Market Intelligence: Conduct competitive benchmarking and monitor online advertising trends to identify new growth opportunities
Cross-functional Collaboration: Work closely with internal and external teams to align acquisition efforts with overall business goals and conversion rate optimization
Requirements:
Bachelor's degree in Marketing, E-commerce, or a related field
Minimum of 5 years of experience managing and optimizing digital marketing campaigns (SEM/Social Ads)
3 to 5 years of specific experience in E-commerce and digital marketing
Expert mastery of Google Ads (Search Ads 360), DV 360, SA 360, CM 360, and GA4
Proficient with Google Tag Manager and social media advertising platforms (Facebook/Instagram, TikTok, LinkedIn, YouTube)
Strong analytical mindset with the ability to manage multiple projects under pressure
Bilingual (English and French) is required to collaborate with partners outside of Quebec
Experience in the fashion or retail industry is a strong asset
Nice to have:
Experience in the fashion or retail industry is a strong asset