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SEM Specialist

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TBC

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Location:
United States, Baltimore

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Category:
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Contract Type:
Not provided

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Salary:

50000.00 - 80000.00 USD / Year
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Job Description:

Our SEM Specialists work to develop and manage SEM and PPC display campaigns and are adept at keeping their eyes on the data while at the same time being able to think big picture and make our client’s dollars work harder.

Job Responsibility:

  • Development of digital media strategies that perform in tandem with an integrated media and overall advertising strategy
  • Ability to interpret, compile, summarize and communicate learnings from primary and secondary data, striving to continuously improve the ROI of a client’s budget
  • Direct experience with SEM Campaign design, development, and management including account structure, keyword research, bid strategies and management, ad copy writing and other core PPC functions
  • Knowledge of advanced interactive targeting technologies
  • Demonstrated ability to create and interpret reports that assess campaign delivery against KPIs and identify opportunities to improve digital campaign performance
  • Thorough knowledge of Google Adwords and Microsoft Ads as well as bid management tools
  • Prior experience with third party ad-serving and campaign trafficking as well as website analytics tools (ie Google Analytics, Omniture)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Ability to manage multiple tasks with attention to details, deadlines, budgets and timelines
  • Exceptional analytical and Excel expertise combined with strong written and communication skills
  • Passion for digital media and a drive to continue to learn more and keep up-to-date with latest trends and best practices in search engine marketing
  • Ability to work well independently and collaborate effectively with media and client services teams

Requirements:

  • Development of digital media strategies that perform in tandem with an integrated media and overall advertising strategy
  • Ability to interpret, compile, summarize and communicate learnings from primary and secondary data, striving to continuously improve the ROI of a client’s budget
  • Direct experience with SEM Campaign design, development, and management including account structure, keyword research, bid strategies and management, ad copy writing and other core PPC functions
  • Knowledge of advanced interactive targeting technologies
  • Demonstrated ability to create and interpret reports that assess campaign delivery against KPIs and identify opportunities to improve digital campaign performance
  • Thorough knowledge of Google Adwords and Microsoft Ads as well as bid management tools
  • Prior experience with third party ad-serving and campaign trafficking as well as website analytics tools (ie Google Analytics, Omniture)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Ability to manage multiple tasks with attention to details, deadlines, budgets and timelines
  • Exceptional analytical and Excel expertise combined with strong written and communication skills
  • Passion for digital media and a drive to continue to learn more and keep up-to-date with latest trends and best practices in search engine marketing
  • Ability to work well independently and collaborate effectively with media and client services teams
What we offer:
  • Social committee
  • Volunteer outings
  • Charity drives
  • Professional development opportunities
  • Personal enrichment benefits

Additional Information:

Job Posted:
December 12, 2025

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