SEM Operations Lead, Paid Search Activation

The U.S. Consumer Cards organization delivers a wide array of credit card services to individual consumers, small businesses, and for our co-branded and retail partners. Our core offerings are focused on credit cards, providing a comprehensive suite of products designed to meet various client payment and lending needs. Media is a critical area of focus and growth for Citi U.S. Consumer Cards. The U.S. Consumer Cards Media team is comprised of product and channel marketers who are responsible for driving growth while transforming our digital marketing capabilities to shift the quality and mix of digitally sourced accounts. This includes profitably acquiring new accounts, managing key acquisitions channels, bringing new and refreshed products to market, partnering on through-the-line campaigns, testing new tactics, and driving marketing innovation. We are seeking a highly skilled SEM Operations Lead to join our Paid Search Activation team. This role will lead end-to-end SEM hands-on keyboard operations, controls, and campaign execution for all Paid Search acquisition marketing campaigns. This includes managing the channel's end-to-end execution and operational strategy, technical optimization, budgeting, A/B testing, and reporting processes. The ideal candidate will possess deep technical expertise, exceptional leadership capabilities, and a proven track record of scaling complex SEM programs within a large enterprise, preferably in the financial services sector. Strong cross-functional collaboration is essential, as the role requires working closely with Digital Channels, Data Science, Risk, Legal, and external partners to ensure flawless campaign delivery, operational excellence, and compliance in a highly regulated environment.