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We’re looking for a strategic, hands-on SEM Manager to join our internal marketing team and drive growth for our three in-house brands (PostcardMania, PCM Integrations, and Rocket Print & Mail). This role is not client-facing—you’ll focus exclusively on building, optimizing, and scaling paid and organic search and paid social programs that support our company’s own marketing goals.If you enjoy owning performance from strategy through execution, testing aggressively, and using data to guide decisions, this role is for you.
Job Responsibility:
Own and manage Search Engine Marketing across our three internal brands
Develop and execute SEO strategies to improve rankings, traffic, and conversion rates
Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and related platforms
Manage and scale paid social advertising across platforms such as Meta, TikTok, LinkedIn, and others as needed
Conduct keyword research, competitive analysis, and ongoing performance optimization
Collaborate with internal teams (content, design, web, analytics) to align messaging and landing pages
Monitor budgets, bids, and pacing to maximize ROI
Track, analyze, and report on performance using analytics tools and dashboards
Stay current on platform updates, algorithm changes, and best practices
Requirements:
3+ years of experience in SEM, SEO, and paid media management
Proven success managing PPC and paid social campaigns with measurable results
Strong understanding of SEO best practices, technical SEO, and content optimization
Experience with tools such as Google Ads, Google Analytics, Search Console, Meta Ads Manager, and SEO platforms (SEMrush, Ahrefs, or similar)
Analytical mindset with the ability to translate data into action