SEM Manager Job at HawkSEM

Job Description

Take on an exciting and challenging experience as a highly valued team member of our results-driven digital marketing agency – a Google Premier Partner, Microsoft Advertising Partner, and Meta Business Partner. Our integrated marketing solutions have been achieving valuable conversions and high returns for over a decade for clients in E-commerce, SaaS, Finance, Healthcare, Education, and more. What sets us apart? We focus on increasing our clients’ profits — not just vanity metrics. As our newest SEM Account Manager, you will become well-versed in your assigned clients’ business objectives and ensure that campaign goals and metrics are met using your successful PPC action plans. You will be given strategic ownership to set up, manage, and optimize large ad spends for multiple clients, including: Keyword research and consulting; Conversion rate optimization; Reducing CPA; Account audits + setups; Campaign expansions; Keyword bidding; Budget management; Performance monitoring; Ad copy creation; Image ads + landing page design direction; A/B testing; Conversion tracking; Reporting and client communication

Job Responsibility

Perform in a dual role as both the SEM strategist and account manager/point of contact for assigned accounts focusing on client gross profit growth
Manage and maintain daily/monthly PPC budgets for multiple clients to ensure each campaign meets the desired performance metrics
Fully understand client business objectives (e.g. increase profits, generate leads/sign-ups, increase sales for key products, etc.) and translate this into PPC strategy and action plans
Report on key performance indicators and present results effectively to clients and senior management
Utilize internal communication and project management platforms like Slack and Asana to streamline collaboration and track project progress across teams
Frequently research and learn the latest tools and techniques in paid online marketing and form a view on the relevance of these to business objectives
Undertake smart buying decisions to ensure maximum effectiveness for a given online budget
Work closely with account Lead Strategists to develop, refine, and execute account strategies, ensuring alignment with client objectives and long-term goals
Collaborate cross functionally with other channel managers (SEO and Paid Social) to maximize client success
Work with Analytics and Web Development teams to ensure proper integration of campaign tracking codes across websites and landing pages, data accuracy, and any other technical issues that may impact campaign performance

Requirements

3+ years of PPC strategy and campaign management experience primarily within Google Ads (Search, Display, Shopping, Performance Max, Video) – Google Ads certification preferred
Demonstrated ability to manage large ad spends ($100K+/month portfolios) across multiple different client accounts running national campaigns
Experience with client-facing responsibilities including daily email communication, weekly meetings, monthly reports, etc.
Proven skills using tools like Google Ads Editor, Google Analytics 4, SEMrush, MS Clarity, Supermetrics, Google Looker Studio, Advanced Excel with Pivot Tables, WordPress, etc.
Self-motivation and a strong sense of accountability when there is no supervision
Exceptional attention to detail with strong written and oral communication skills especially for client-facing responsibilities
Self-motivation and a strong sense of accountability when there is no supervision (very important for a fully-remote team)
Prior agency experience and the capacity to handle multiple ongoing projects and deadlines in a fast-paced, cross-collaborative team environment

What we offer

100% remote work environment
Unlimited PTO policy
11 paid company holidays
Flexible medical insurance benefits through an ICHRA plan
Free telehealth services
401(K) with 3% company match
12 weeks of paid parental leave
Bonus opportunities and annual salary reviews
Equipment, internet, and wellness stipends
Strong work/life balance support and flexible schedules
Upskilling and professional development opportunities (we promote from within!)

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