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Sem Manager, Paid Search Activation

https://www.citi.com/ Logo

Citi

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Location:
United States , New York

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Category:
-

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Contract Type:
Not provided

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Salary:

98960.00 - 148440.00 USD / Year
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Job Description:

This role will oversee the day-to-day campaign build, trafficking, QA, and delivery process. This role is pivotal in ensuring that campaigns are built and trafficked correctly, launched on time, and monitored effectively for pacing and compliance. This role will act as a bridge between strategy and execution, ensuring operational discipline and efficiency while mentoring junior team members.

Job Responsibility:

  • Manage trafficking, campaign setup, tagging, and QA processes across platforms (Google Ads, Microsoft Ads, SA360)
  • Ensure campaigns adhere to allocated budgets, monitor spend and adjust as needed to maintain pacing accuracy
  • Manage SEM automated bidding strategies, target adjustments and execution of weekly optimizations
  • Enforce account structures, naming conventions, negative keyword management, and compliance standards
  • Liaise with analytics, technology, and compliance teams to ensure flawless campaign execution
  • Identify opportunities to streamline delivery processes, reduce errors, and enhance efficiency through tooling or automation
  • Provide day-to-day guidance to Analysts and Associates, ensuring knowledge transfer and skills development
  • Troubleshoot campaign delivery issues, such as broken tags, trafficking errors, or spend anomalies, and escalate where necessary
  • Appropriately assess risk when business decisions are made

Requirements:

  • 5-8 years in SEM campaign execution or ad operations
  • Hands-on experience with Google Ads, Microsoft Ads, SA360, GA4, and trafficking tools
  • Strong project management and organizational skills
  • Experience working in regulated industries (finance, healthcare, insurance) preferred
  • Ability to balance detail orientation with big-picture operational improvements
  • Hands-on keyboard agency experience a plus
  • Prior experience working in highly-regulated industries preferred
  • Bachelors/University degree or equivalent experience

Nice to have:

  • Hands-on keyboard agency experience a plus
  • Prior experience working in highly-regulated industries preferred
What we offer:
  • medical, dental & vision coverage
  • 401(k)
  • life, accident, and disability insurance
  • wellness programs
  • paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
  • discretionary and formulaic incentive and retention awards

Additional Information:

Job Posted:
December 29, 2025

Expiration:
January 02, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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