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This role will oversee the day-to-day campaign build, trafficking, QA, and delivery process. This role is pivotal in ensuring that campaigns are built and trafficked correctly, launched on time, and monitored effectively for pacing and compliance. This role will act as a bridge between strategy and execution, ensuring operational discipline and efficiency while mentoring junior team members.
Job Responsibility:
Manage trafficking, campaign setup, tagging, and QA processes across platforms (Google Ads, Microsoft Ads, SA360)
Ensure campaigns adhere to allocated budgets, monitor spend and adjust as needed to maintain pacing accuracy
Manage SEM automated bidding strategies, target adjustments and execution of weekly optimizations