Sem Associate Director, Paid Search Activation

• Contribute to the development and championing of the overarching SEM strategy
• Lead the implementation and continuous refinement of robust operational processes for SEM campaign management
• Oversee and contribute to the hands-on keyboard setup and execution of all SEM campaigns
• Monitor and optimize a significant paid search portfolio against core campaign KPIs
• Serve as a key subject matter expert for SEM technology platforms
• Champion a culture of data-driven insights by partnering with analytics teams
• Work closely with Risk & Controls teams and the SEM Operations Lead to ensure all SEM activities adhere to stringent internal policies and regulatory requirements
• Help establish and enforce Service Level Agreements (SLAs) for campaign launches and invoice reconciliation
• Ensure flawless trafficking of ad copy, creative rotations, sitelinks, and end-to-end tracking
• Monitor key performance indicators (KPIs) such as campaign launch accuracy and error rate reduction
• Foster strong relationships with leaders across Marketing, Technology, Product, Legal, and Finance teams
• Manage relationships with Google, Microsoft, SA360, and other technology vendors
• Provide significant guidance, mentorship, and thought leadership to other SEM team members
• Appropriately assess risk when business decisions are made

• 6-10 years of progressive experience in SEM/paid search execution, including extensive experience in a leadership or senior role
• Proven ability to drive operational efficiency in high-budget, highly regulated industries
• Demonstrated experience managing significant execution teams and large-scale paid media budgets
• Mastery of Google Ads, Microsoft Ads, SA360, Adobe Analytics, Looker Studio, GA4, GTM, and related workflow tools
• Strong understanding of digital analytics, attribution modeling, A/B testing, and data visualization
• Extensive experience with risk management, compliance frameworks, and navigating regulatory landscapes, especially within financial services
• Outstanding communication, presentation, and interpersonal skills
• Exceptional organizational, project management, and problem-solving skills
• Hands-on keyboard agency experience is preferred
• Self-starter, partner-focused, and capable of maintaining a strategic vision while coordinating multiple projects
• Strong negotiator, comfortable in matrixed environments, and highly accountable
• Bachelor’s/University degree, Master’s degree preferred

Hands-on keyboard agency experience is preferred

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
• discretionary and formulaic incentive and retention awards