Segmentation Analyst Job at Arrows Groupe (London)

Salesforce Business Analyst

We are looking for a Salesforce Business Analyst to support sales and marketing ...

Location

United States , Northbrook

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Proven experience in a Salesforce Business Analyst, CRM Analyst, or closely related role supporting sales operations
Strong capability in building Salesforce reports, dashboards, and KPI-based performance views
Solid understanding of sales pipeline management, forecasting concepts, and lead lifecycle processes
Experience supporting business development or demand generation teams in high-volume lead environments
Familiarity with marketing campaign measurement, lead tracking, and attribution reporting within Salesforce
Working knowledge of connected sales and marketing technologies such as marketing automation platforms, data enrichment tools, and sales engagement applications
Demonstrated strength in requirements gathering, business analysis documentation, problem-solving, and stakeholder communication

Job Responsibility

Develop and maintain Salesforce dashboards and analytical reports that provide clear insight into pipeline trends, seller productivity, forecasting results, and conversion performance
Work with business stakeholders to define meaningful success measures and evolve reporting frameworks that support leadership decision-making
Review opportunity, account, lead, and activity data regularly to uphold accuracy, consistency, and reliability across the CRM
Evaluate campaign results and lead progression within Salesforce to measure marketing impact from initial response through sales conversion
Coordinate with marketing partners to improve campaign setup, attribution tracking, and the overall quality of lead-related reporting
Manage data loads, record cleanup, and segmentation activities to support efficient lead and account management at scale
Administer lead routing logic, assignment processes, and queue management to help maintain timely follow-up and smooth top-of-funnel operations
Serve as the business point of contact for integrated platforms, validating data movement between Salesforce and connected tools and partnering with technical resources to resolve synchronization issues
Refine workflows, automation, and user processes within Salesforce to better support business development teams and improve adoption across frontline users

What we offer

medical
vision
dental
life insurance
disability insurance
401(k) plan

Fulltime

Sr. Analyst, Marketing Finance

Develop, maintain, and continuously improve financial reporting models. Analyze...

Location

United States , Hershey

Salary:

Not provided

The Hershey Company

Expiration Date

Until further notice

Requirements

Bachelor's degree in Finance or business-related field required
MBA or equivalent marketplace experience preferred
At least 3-5 years work experience in an analytical and/or strategic capacity
CPG and/or other consumer-facing products experience preferred
Experience developing strategic and data-driven recommendations
Comfortable working with a wide variety of data
Strong analytical skills and business / financial acumen
Strong technical skills (e.g., Excel, PowerPoint / Thinkcell, Tableau, PowerBI, Alteryx), with proven ability to synthesize data to develop insights and strategic recommendations
Ability to analyze business processes, identify areas for improvement, and execute process improvement recommendations
Strong interpersonal skills, with ability to build relationships and work effectively with cross-functional teams

Job Responsibility

Build and maintain financial reporting tools for the Commercial organization, focused on Portfolio and Brand segments
Develop financial modeling on the bottom line impacts of the portfolio sales mix of business, analyzing the data to understand and communicate key drivers
Lead financial modeling of future project P&Ls, analyzing past P&L performance, and projecting financial implications, including new product launches, seasonal portfolio changes, and packtype renovations
Support various Brand teams via the IBM (Integrated Business Management) process by representing finance in monthly meetings with cross functional partners to drive decision making to improve P&L results
Support Annual Plan, Long-range Strategic Plan, and forecast updates through fact based analysis and development of Brand and Seasonal P&L forecasts and targets
Lead the financial analysis and recommendation of 'go/no go' for projects, to the Director – Commecial Finance and Sr. Mgr – Commecial Financial and Protein, that go to SSG and PSM forums to drive financial visibility to attain goals/hurdles
Serve as a key Finance point of contact to varioius Brand teams to research P&L results, develop variance explanations versus forecasted projections, communicate insights, and support Brand team follow up questions
Assess drivers of margin variance and identify options for margin expansion
Research trends underlying P&L performance
develop processes which help influence Franchise P&L results and improve forecast accuracy

Fulltime

Data Analyst

You'll own Puffy's experimentation program across a $1B+ e-commerce platform — f...

Location

United Arab Emirates , Dubai

Salary:

25000.00 AED / Month

Puffy

Expiration Date

Until further notice

Requirements

3+ years in data analysis, experimentation, or CRO within e-commerce, D2C, or any high-traffic transactional website (fintech, marketplaces, SaaS, banking).
Strong SQL - complex joins, window functions, CTEs across large datasets without relying on pre-built dashboards.
Working Python (or R) for data manipulation, statistical analysis, and automation.
Proven A/B testing experience - hypothesis design through statistical analysis to business recommendation
solid grasp of sample sizing, significance thresholds, and common pitfalls.
Hands-on GA4 experience - event-based tracking, custom explorations, and the ability to tie GA4 data to other sources.
Experience integrating ad platform data (Google Ads, Meta) with site analytics to see the full acquisition-to-conversion funnel.
Ability to independently connect to and pull from multiple data sources (APIs, warehouses, flat files) without engineering support.
Sharp analytical communication - complex findings distilled into concise recommendations for non-technical stakeholders.
Proactive and curious - you spot testing opportunities and chase root causes before anyone asks.

Job Responsibility

Analyze A/B tests end-to-end - what worked, what didn't, why? and deliver decision-ready recommendations, not metrics readouts.
Map user journeys across devices and traffic sources
pinpoint friction, drop-offs, and conversion leaks
convert them into prioritized, testable hypotheses.
Dig into data at segment, device, source, and journey-step level to find the non-obvious drivers that top-line reporting misses.
Build and maintain your own data pipelines across Shopify, GA4, Google Ads, and BigQuery - you don't wait in a queue to get the data you need.
Contribute to a structured hypothesis pipeline: prioritize by impact, write clear test briefs, define success criteria upfront, and push proposals to execution.
Orchestrate agentic AI workflows to accelerate analysis using SQL and Python as the foundation to direct, validate, and scale your analytical output.
Collaborate with marketing, UX, and development to translate findings into site changes, campaign adjustments, and creative decisions.

What we offer

up to 10% monthly performance bonus
Learning Budget up to $5000 annual budget for courses and certifications
Ahead with AI
10% Bonus
Rare Perspectives
Health First top-tier medical insurance
Premium Hotel Access
Wellness Club Memberships
Gym Facilities
Beach Club Access

Fulltime

Data Analyst (Loyalty)

We are looking for a commercially focused Data Analyst to turn customer and busi...

Location

United Kingdom , London

Salary:

Not provided

Collinson

Expiration Date

Until further notice

Requirements

Minimum 4 years’ experience in a Data Analyst in an omni-channel marketing environment with complex datasets
Strong Excel skills including pivot tables, formulae and large dataset handling
SQL experience for querying and extracting data
Experience with BI tools such as Power BI, Tableau
Strong analytical and problem-solving skills
Ability to communicate complex findings in simple business language
Experience working with customer, marketing or transactional data
Experience in CRM, loyalty or lifecycle marketing analysis
Knowledge of customer segmentation and predictive modelling
Python or R experience

Job Responsibility

Build and maintain regular business and marketing performance reports
Analyse customer behaviour, retention, purchase frequency and lifetime value
Identify trends, risks and opportunities across customer and commercial performance
Produce clear insight summaries with practical recommendations
Develop segmentations and the identification of target groups for use in personalisation opportunities
Analyse campaign performance across email, SMS, push and onsite channels
Measure incremental impact of CRM and loyalty activity
Support A/B testing and experimentation analysis
Analyse incremental impact of loyalty activities
Experience building propensity, churn, cross/ upsell, customer engagement or customer lifetime value models

Fulltime

Credit Portfolio Senior Analyst

Citibank, N.A. seeks a Credit Portfolio Senior Analyst for its Wilmington, Delaw...

Location

United States , Wilmington

Salary:

112600.00 - 138000.00 USD / Year

Citi

Expiration Date

Until further notice

Requirements

Master’s degree, or foreign equivalent, in Statistics, Mathematics or related quantitative field and 1 year of experience as a Credit Risk Analyst or related position involving consumer credit risk management to mitigate risk in a global financial services institution
OR Bachelor’s degree in the specified fields and 3 years of experience in the above positions
1 year of experience must include: Statistical analytics using SAS/SQL
Algorithm designing and analysis for behavior forecasting
SAS programming for data management
Regression analysis
Machine learning algorithm designing and implementation
Clustering analysis and risk segmentation
Simple and nonlinear regression models calculation
Model fit and assumption testing and variables adjustment

Job Responsibility

Develop quantitative techniques to inform securities investing, equities investing, pricing, or valuation of financial instruments
Develop mathematical or statistical models for risk management, asset optimization, pricing, or relative value analysis
Perform credit review, approval, and portfolio monitoring
Develop credit techniques and procedural improvements
Identify areas for credit policy adjustments
Provide analytics at portfolio and segment levels for risk and profit optimization
Collaborate with Risk Management Information Systems (MIS) on Credit Risk Reporting and Portfolio Quality Review Reporting
Work with cross-functional teams in policy execution and management
Analyze credit and financial performance to recommend policy adjustments using statistical scoring, segmentation, regression, and simulation techniques
Analyze Cards portfolio performance at granular and product levels

What we offer

medical
dental & vision coverage
401(k)
life, accident, and disability insurance
wellness programs
paid time off packages including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Fulltime

Senior Director, Product Marketing - Endpoint Security & Management

We are seeking a Senior Director, Product Marketing to lead growth for Microsoft...

Location

United States , Redmond

Salary:

155800.00 - 277200.00 USD / Year

Microsoft Corporation

Expiration Date

Until further notice

Requirements

Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing or product management
OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in product marketing, product management
OR equivalent experience
6+ years people management experience
Proven ownership of business outcomes at scale
Demonstrated track record of driving growth across revenue, usage, or market share for large, complex portfolios
experience with P&L or equivalent accountability strongly preferred
Deep experience leading across matrixed, cross-company environments
Proven ability to align and influence senior leaders across Engineering, Sales, Marketing, and Partner organizations to deliver results at global scale
Experience shaping and scaling multi-product platforms

Job Responsibility

Define and drive portfolio growth strategy across Microsoft Intune, Windows Enterprise, and Windows security—prioritizing the highest-impact opportunities to grow revenue, usage, and share in enterprise and SMB segments
Lead the integrated go-to-market system across acquisition, adoption, retention, and monetization—ensuring consistent execution from global strategy to field activation with clear accountability for business outcomes
Own business performance end-to-end, with accountability for revenue growth, usage, attach, and market share—establishing clear KPIs and operating rhythms to drive continuous improvement
Shape the category narrative by defining a unified value proposition across Windows, Intune, Security, and AI/Copilot—positioning Microsoft as the leader in secure, AI-powered endpoint computing
Lead cross-company execution at scale, acting as the connective tissue across Engineering, Sales, Marketing, Partner, and Business Planning to drive aligned, high-velocity decision-making and delivery
Incubate and scale next-generation growth bets, including AI-driven endpoint management scenarios, adjacent market opportunities, etc—taking them from concept to global adoption
Drive competitive strategy and differentiation, translating market trends and competitive dynamics into clear actions that strengthen Microsoft’s position across endpoint management and security
Build scalable models and execution systems, including planning rhythms, governance, and cross-functional processes that enable repeatable success across complex global initiatives
Represent the business externally with customers, partners, and analysts—shaping perception and influencing industry direction for endpoint security and management

Fulltime

New

Segment Management Analyst

The candidate will be responsible for managing and improving customer communicat...

Location

Portugal , Lisbon

Salary:

Not provided

EDP

Expiration Date

July 18, 2026

Requirements

Bachelor’s and/or Master’s degree in Management, Economics, Engineering, or related fields (not required), or a high school diploma supplemented by relevant professional experience in similar roles
At least 2 years of work experience, including roles involving requirements definition, project management, and project implementation
Strong critical thinking, organizational, and problem-solving skills
Ability to analyze technological developments and communicate clearly with technical teams
Team-oriented with strong communication skills
Entrepreneurial spirit and ability to mobilize cross-functional teams for change
Proficiency in Portuguese
English proficiency (preferred)
Experience with Agile methodologies and the use of project management tools, particularly Jira (preferred)

Job Responsibility

Manage and improve customer communications across the B2C segment
Review, develop, and implement customer-facing communications and documents
Ensure accuracy, effectiveness, and correct delivery of communications
Work on continuous improvement projects to optimize communication tools and processes
Support cross-functional initiatives within EDP Comercial that impact customer communications
Regularly test and validate communication journeys to ensure a smooth customer experience
Provide support to B2C trade marketing activities and campaigns
Ensure the review, development, and technical implementation of written communications and documents sent to customers
Carry out continuous improvement projects focused on optimizing communication processes and tools
Monitor and implement cross-functional projects at EDP Comercial that impact B2C segment communications

Fulltime

New

Manager, Software Development - Marketing Technology

T-Mobile is looking for a dynamic and technically fluent Manager to lead our Mar...

Location

United States , Bellevue

Salary:

136600.00 - 246300.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

Bachelor's Degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience
Acceptable areas of study include Marketing, Computer Science, Information Systems, or a related field
4-7 years’ Experience in an Analytics and Business Intelligence development environment
Less than 2 years’ Experience in managing or supervising a team of 15 developers or more
Analytical Thinking - Hands-on experience with web analytics platforms
Experience with SQL for data querying and reporting
Coaching & People Management - Lead, mentor, and develop a team of Marketing Technology engineers, analysts, and specialists
less than 2 years of experience managing or supervising a software development team of 15 or more
Resource Management - Manage software licenses, contractor relationships, and tooling budgets across a complex MarTech stack
Software Development Management - Deep knowledge of tag management systems

Job Responsibility

Manage and develop a software engineering team to deliver projects on time and within budget through coaching and performance management
Drive improvements in development practices, including team structure, processes, tooling, security, and compliance to enhance efficiency
Oversee technical vendor relationships to influence product features and ensure alignment with technical requirements
Recruit and onboard qualified team members to strengthen team capabilities and support project demands
Web Analytics: Lead the strategy, governance, and implementation of T-Mobile's web analytics infrastructure, ensuring accurate data collection across web and mobile properties while driving adoption of analytics insights through dashboards, reporting, and multi-functional partnership with Marketing and Product teams
Media Reporting & Tracking: Own end-to-end media tracking infrastructure and reporting solutions across paid channels (search, social, display, video, affiliate), establishing standardized UTM frameworks and driving multi-touch attribution and media mix modeling initiatives in partnership with Media, Agency, and Data Science teams
CRM & Media Platform Integrations: Oversee integrations between CRM platforms, media buying tools, and internal data infrastructure, while leading MarTech platform evaluation and onboarding and driving CDP capabilities for audience segmentation, activation, and personalization
multi-functional Collaboration & Strategy: Serve as the primary MarTech domain expert across Marketing, Media, Digital, IT, and Data teams, contributing to roadmap planning, budgeting, and vendor negotiations while translating emerging industry trends — privacy, signal loss, AI, identity resolution — into actionable strategies and presenting recommendations clearly to senior leadership
Also responsible for other duties/projects as assigned by business management as needed

What we offer

medical, dental and vision insurance
flexible spending account
401(k)
employee stock grants
employee stock purchase plan
paid time off
up to 12 paid holidays
paid parental and family leave
family building benefits
back-up care

Fulltime

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Segmentation Analyst

Job Description

Job Responsibility

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