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Segment Owner - Self-Serve

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Alan

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Location:
France

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Category:
-

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Contract Type:
Employment contract

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Salary:

Not provided
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Job Description:

Our self-serve business is a strategic acquisition channel and serves small companies, freelancers and retirees. Self-serve segment owners are accountable for one of the segments. This is a highly strategic role, responsible for defining and executing the complete go-to-market strategy for the segment. We are currently recruiting for our small companies segment.

Job Responsibility:

  • Segment strategy: identify growth bottlenecks and new market opportunities, identify priority areas for both short-term (weekly/monthly/quarterly) and long-term (2-3 year) horizons
  • Target setting: set bottom-up targets
  • Performance monitoring: deliver weekly segment performance updates including target achievement, ARR, churn and gross profit metrics
  • Market intelligence: provide deep insights on customer personas, market dynamics, pain points and customer needs
  • Maintain a continuous customer pulse through regular customer interviews and Sales call reviews to inform hypotheses and prioritization
  • Value proposition: craft a differentiated positioning and competitive advantages to accelerate customer acquisition
  • Proactively empower channel owners across paid advertising, SEO, partnerships and referral programs
  • Evaluate and provide feedback on channel proposals and initiatives
  • Act as an accelerator for channel owners, providing rapid deep-dive support (e.g., SEA optimization, conversion analysis…), as well as building and deploying segment-specific assets (email campaigns, landing pages, lead magnet…)
  • Surface segment-specific feature requirements and tracking/analytics needs
  • Continuously improve performance dashboards, leveraging AI & Data team assistance
  • Contribute to cross-functional topics (e.g., legal setup considerations, guarantee/renewal inputs) and partner with business stakeholders to ensure segment profitability.

Requirements:

  • At least 5 years of experience in product marketing
  • Full French and English Fluency (written and spoken)
  • Strong analytical skills. Comfortable building dashboards and using AI assistants for data analysis.
  • Entrepreneurial & growth mindset: self-starter who thrives in a fast-moving environment
  • Exposure to pricing/packaging and unit economics
  • ability to reason about profitability.
  • Collaborative and able to influence cross-functional teams

Nice to have:

  • An experience in strategic business development and/or go-to-market is a plus
  • Experience working with small business and individual customer segments is a plus
What we offer:
  • Fair rewards. Generous equity packages complement your base salary, for permanent contracts only.
  • Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.
  • All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
  • Flexible vacation policy and flexible working hours. Organize your time as you wish.
  • Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only).
  • Transport. Country-specific commuter benefits.
  • Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.
  • Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential.
  • Parental leave. Extended parental leave for all new parents, for permanent contracts only.

Additional Information:

Job Posted:
January 19, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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