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Segment Marketing Manager

United States, Herndon 88100.00 - 158800.00 USD / Year · Job Posted May 05, 2026
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Job Description

The Segment Marketing Manager supports the Public Sector Marketing team by driving consistent, high-quality lead flow to enable sales pipeline development and revenue outcomes. This role plays a critical part in ensuring outbound marketing efforts translate into actionable opportunities for Sales Development Representatives (SDRs). This individual is responsible for executing and optimizing outbound lead generation programs, partnering closely with Sales and Revenue Operations to monitor performance, identify gaps, and resolve lead flow issues. They track campaign effectiveness, analyze forecast versus actual performance, and proactively adjust strategies to maintain alignment with business targets. In addition, this role manages the development and delivery of campaign collateral, working cross-functionally with internal stakeholders and creative teams to ensure messaging is aligned, timely, and effective. The Segment Marketing Manager serves as a key connector between Marketing, Sales, and RevOps, ensuring seamless execution from campaign launch through lead follow-up.

Job Responsibility

  • Designs, executes, and optimizes outbound marketing campaigns that deliver qualified leads and enable SDRs to consistently generate pipeline
  • Developing sales collateral in partnership with segment marketing managers and agency design teams
  • Also responsible for other Duties/Projects as assigned by business management as needed

Requirements

  • Bachelor's Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent
  • 4-7 years Marketing experience
  • 4-7 years Experience in one or more of the following categories: B2B Marketing, Public Sector Marketing, Sales Marketing, Salesforce Campaign Management
  • At least 18 years of age
  • Legally authorized to work in the United States

Nice to have

Public sector experience

What we offer

  • competitive base salary and compensation package
  • annual stock grant
  • employee stock purchase plan
  • 401(k)
  • free, year-round money coaches
  • medical, dental and vision insurance
  • flexible spending account
  • paid time off
  • up to 12 paid holidays
  • paid parental and family leave
  • family building benefits
  • back-up care
  • enhanced family support
  • childcare subsidy
  • tuition assistance
  • college coaching
  • short- and long-term disability
  • voluntary AD&D coverage
  • voluntary accident coverage
  • voluntary life insurance
  • voluntary disability insurance
  • voluntary long-term care insurance
  • mobile service & home internet discounts
  • pet insurance
  • commuter and transit programs
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