CrawlJobs Logo

Segment Marketing Manager

https://www.t-mobile.com Logo

T-Mobile

Location Icon

Location:
United States , Herndon ▼

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

88100.00 - 158800.00 USD / Year
Save Job
Save Icon
Apply Position

Job Description:

The Segment Marketing Manager supports the Public Sector Marketing team by driving consistent, high-quality lead flow to enable sales pipeline development and revenue outcomes. This role plays a critical part in ensuring outbound marketing efforts translate into actionable opportunities for Sales Development Representatives (SDRs). This individual is responsible for executing and optimizing outbound lead generation programs, partnering closely with Sales and Revenue Operations to monitor performance, identify gaps, and resolve lead flow issues. They track campaign effectiveness, analyze forecast versus actual performance, and proactively adjust strategies to maintain alignment with business targets. In addition, this role manages the development and delivery of campaign collateral, working cross-functionally with internal stakeholders and creative teams to ensure messaging is aligned, timely, and effective. The Segment Marketing Manager serves as a key connector between Marketing, Sales, and RevOps, ensuring seamless execution from campaign launch through lead follow-up.

Job Responsibility:

  • Designs, executes, and optimizes outbound marketing campaigns that deliver qualified leads and enable SDRs to consistently generate pipeline
  • Developing sales collateral in partnership with segment marketing managers and agency design teams
  • Also responsible for other Duties/Projects as assigned by business management as needed

Requirements:

  • Bachelor's Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent
  • 4-7 years Marketing experience
  • 4-7 years Experience in one or more of the following categories: B2B Marketing, Public Sector Marketing, Sales Marketing, Salesforce Campaign Management
  • At least 18 years of age
  • Legally authorized to work in the United States

Nice to have:

Public sector experience

What we offer:
  • competitive base salary and compensation package
  • annual stock grant
  • employee stock purchase plan
  • 401(k)
  • free, year-round money coaches
  • medical, dental and vision insurance
  • flexible spending account
  • paid time off
  • up to 12 paid holidays
  • paid parental and family leave
  • family building benefits
  • back-up care
  • enhanced family support
  • childcare subsidy
  • tuition assistance
  • college coaching
  • short- and long-term disability
  • voluntary AD&D coverage
  • voluntary accident coverage
  • voluntary life insurance
  • voluntary disability insurance
  • voluntary long-term care insurance
  • mobile service & home internet discounts
  • pet insurance
  • commuter and transit programs

Additional Information:

Job Posted:
May 05, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Icon
T-Mobile - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Segment Marketing Manager

Marketing Manager - Motoring

In this exciting role, you will drive strategic marketing solutions to help NRMA...
Location
Location
Australia , Sydney Olympic Park
Salary
Salary:
Not provided
mynrma.com.au Logo
My NRMA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Tertiary level qualification in marketing or business
  • 5+ years’ experience specifically in marketing
  • Exceptional stakeholder management skills at all levels
  • Experience in developing annual marketing communications plans and reports
  • Experience in budget preparation and tracking
  • Experience managing cross functional teams
  • Strong numerical and analytical skills
  • Strong influencing and persuasion skills
  • Ability to develop strategic plans and drive the marketing strategy agenda for portfolio
Job Responsibility
Job Responsibility
  • Manage the product portfolio communications platform across Media, Comms and Creative
  • Work with Product Managers and Sales & Operations team to develop and test compelling product propositions, offers and channel mix as part of product proposition
  • Develop segmented campaigns or testing based on prior learnings and identified opportunities
  • Work closely with the Data team to use data analytics and test and learn methodologies across media and owned channels to help direct future campaigns
  • Development and overseeing of end-to end batteries and other roadside/motoring products marketing campaigns across all relevant media channels
  • Maintain spend within batteries and other motoring products budget for annual business planning approval
What we offer
What we offer
  • Progressive flexibility and well-being benefits to balance all of life's priorities
  • Travel discounts on car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts.
  • Complimentary myNRMA membership including discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
  • Opens the door to other opportunities across the NRMA Group
Read More
Arrow Right

Marketing Program Manager

The Marketing Program Manager entails planning with key stakeholders (incl. assi...
Location
Location
Australia , Sydney
Salary
Salary:
Not provided
https://www.hpe.com/ Logo
Hewlett Packard Enterprise
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in any area related to marketing or business
  • Minimum of 7-10 years of marketing experience in industries related to Cloud Computing, Networking, Data, Security and AI
  • Fluency in English language
  • Past work experience should include managing and running both direct as well as co-marketing executions across segments like SMB, Mid-Market, Enterprise and Service Providers
  • Proven track record in driving marketing metrics across - pipeline generation, channel satisfaction, funds utilisation, martech adoption, AI adoption etc
  • Good understanding of channel structures and channel sales dynamics
  • In-depth knowledge of marketing principles, practices, tactics and tools
  • Experience in developing and driving strong outcome-oriented relationships with partners, especially utilizing DF (Dev Funds) programs
  • Excellent written/oral communications and analytical skills
  • Comfortable with hybrid work arrangement which includes a mix of remote, onsite with partners, at events and in HPE premises
Job Responsibility
Job Responsibility
  • Partner Marketing Planning, execution and reporting: Helping to administer and manage the ROI of Marketing and Non-Marketing activities for Resellers and Distributors
  • Establish strategic relationship with assigned partners, particularly the marketing teams and C Level executives
  • Partner Admin and Operations Support: Support performance management, facilitate communication with sales and partners, and manage DF (Discretionary Funding) requests in Salesforce (SFDC)
  • Strategic Partner Support: Scheduling regular review and quarterly business reviews with the sales and marketing representatives from DF Focus Partners
  • Field Marketing Activities: Execution of relevant Customer GTM activities for HPE into SMB, Mid-Market, and Enterprise segments
What we offer
What we offer
  • Health & Wellbeing comprehensive suite of benefits
  • Personal & Professional Development programs
  • Unconditional Inclusion in the workplace
  • Flexibility to manage work and personal needs
  • Fulltime
Read More
Arrow Right

B2B Marketing Manager

We're on the lookout for a dynamic B2B Marketing Manager who thrives in a fast-p...
Location
Location
United Kingdom , New Malden
Salary
Salary:
45000.00 - 55000.00 GBP / Year
https://www.office-angels.com Logo
Office Angels
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • B2B marketing experience with a proven track record of successful campaigns
  • A proactive, agile attitude, and a collaborative spirit
  • Strong knowledge of digital marketing techniques applicable to a corporate environment
  • Confidence in using marketing and database systems (experience with GA4, Dynamics 365, HubSpot is a plus)
  • Excellent attention to detail and exceptional communication skills
  • High proficiency in Microsoft 365 tools, especially Excel for data analysis
Job Responsibility
Job Responsibility
  • Execute quarterly marketing campaigns across digital, email, events, and telemarketing
  • Implement monthly nurture email campaigns to keep leads engaged
  • Monitor daily marketing activities, analyse results, and enhance SEO efforts
  • Manage B2B marketing automation, including lead scoring and segmentation
  • Publish and amplify digital content through various channels
  • Oversee social media management (LinkedIn, YouTube, X) and digital brand presence
  • Conduct corporate events, including tradeshows and conferences, with some UK travel required
  • Ensure GDPR compliance in all marketing-related activities
What we offer
What we offer
  • 28 days holiday plus BH
  • additional leave at Xmas
  • pension
  • cycle to work scheme
  • Fulltime
Read More
Arrow Right

Product Marketing Manager

As a Product Marketing Manager you will be part of a team driving the strategy, ...
Location
Location
United States , Bellevue; Overland Park; Frisco
Salary
Salary:
93700.00 - 169100.00 USD / Year
https://www.t-mobile.com Logo
T-Mobile
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree Marketing, Business, Communications, or relevant field of study such as Computer Science
  • 5+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
  • Go-to-market Strategy: Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales
  • Consumer Segmentation & Insights: A strong technical foundation, including experience working with Unified Communications products A strong foundation of looking through the lens of customer types to identify key opportunities and areas of focus
  • Customer Engagement Extensive customer interaction experience and customer success storytelling
  • Communication: Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills
  • Project Management: Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales
  • UX & Digital Flows: Experience working on UX, designs and digital flows
  • Consumer Technology: Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and experience using customer insights to improve customer experiences with products
  • Product Management: Strong understanding of the product development lifecycle for products and services. Experience developing product marketing plans and managing a product through its entire lifecycle from inception to launch to end of life
Job Responsibility
Job Responsibility
  • Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs
  • Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props
  • Engage with product, technical and other teams on validating feasibility
  • Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy
  • Collaborate to build effective sales tools, training materials, FAQS that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts
  • Works across the team and cross-functionally to monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders
  • Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins
  • Uses business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies
  • Also responsible for other Duties/Projects as assigned by business management as needed
What we offer
What we offer
  • medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays, paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance, mobile service & home internet discounts, pet insurance, and access to commuter and transit programs
  • Fulltime
Read More
Arrow Right

Associate Manager, Digital Marketing

The Associate Manager, Digital Marketing will be responsible for supporting the ...
Location
Location
United States , New York
Salary
Salary:
65000.00 - 68000.00 USD / Year
anntaylor.com Logo
Ann Taylor
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3-5 years of Digital Marketing experience
  • Prior experience working with an email service provider and SMS platform with management of campaign execution and analysis is required
  • Understanding of email fundamentals: CAN-SPAM requirements, segmentation, performance metrics, etc.
  • Data driven with knowledge across CRM, modeling and segmentation approaches and resources
  • BA/BS in Marketing, Business, or related major
  • MBA a plus
Job Responsibility
Job Responsibility
  • Independently drives projects and initiatives forward to meet and exceed company goals
  • Manages and executes: process workflow, creative brief process, asset delivery, approval, QA, etc. of digital marketing programs with key focus on Email, SMS, and Direct Mail
  • Develops calendars & creative schedules, manages team and agency partners to deadlines, works with merchants and site team to optimize landing pages, tests campaigns, reports on campaign performance
  • Posseses a keen understanding of martech tools, audience segmentation and other executional best practices
  • Manages agency partnerships and oversees campaigns from start to end, including ideation, briefing team members, implementation, deployment, A/B testing, optimization, monitoring, reporting and analysis
  • Contributes to a test and learn team environment and focus on new creative strategies to engage the client both online and offline through digital marketing channels
  • Collaborates with cross functional teams including CRM, Brand Marketing, E-commerce Analytics, Digital Merchandising, Organic Social, Loyalty/Credit Marketing & Creative & Project Management
  • Continuously monitors channel performance and ensures that campaigns meet or exceed KPI’s
  • Participates in the cross-flow of results and best practices with the broader Marketing and Digital teams in a timely and actionable format
What we offer
What we offer
  • You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies
  • Support for your individual development plus opportunities for career mobility within our family of brands
  • A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities
  • Medical, dental, vision insurance & 401(K)
  • Employee Assistance Program (EAP)
  • Time off – paid time off & holidays
  • Fulltime
Read More
Arrow Right

Marketing Manager - Membership

The Marketing Manager - Membership plays a pivotal role in shaping how our Rapha...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
rapha.cc Logo
Rapha
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience in digital marketing, CRM and campaign management, preferably within a subscription or membership context
  • Strong analytical skills with fluency in performance metrics such as CPA, LTV, churn rate and upsell rate
  • Technical familiarity with marketing automation tools, app management and analytics platforms
  • Excellent communication and cross-functional collaboration skills
  • Strategic thinker with a creative edge and a deep appreciation for brand consistency
Job Responsibility
Job Responsibility
  • Define and execute the global marketing strategy for RCC membership acquisition, retention and growth
  • Lead marketing of the RCC across all digital channels and support retail touchpoints through marketing materials and digital awareness
  • Own and help define the RCC app experience and run campaigns that increase member engagement and lifetime value
  • Apply brand standards with commercial rigour to deliver a membership experience that is distinctly Rapha
  • Define and execute global marketing strategies to grow RCC membership and maximise retention
  • Own the RCC membership funnel, optimising conversion, upsell and renewal rates
  • Lead churn reduction initiatives and lifecycle communications
  • Report on key revenue KPIs including ARR, GRR, NRR, ARPU, and ROAS
  • Lead CRM strategy for RCC, including segmentation, personalisation and automation
  • Collaborate with the wider Rapha CRM and Paid Media teams to deliver campaigns across email, social and app
What we offer
What we offer
  • Flexible working hours
  • Support for ad-hoc remote working during the week - minimum 4 days in office
  • 25 days annual leave
  • 2 additional days paid time off to participate in a sportive or similar related cycling event
  • A flexible riding benefit to allow you to go out riding on a Wednesday morning with colleagues or learn to cycle through our Getting Started Scheme
  • An annual clothing allowance of £1,120 for testing and promotional purpose
  • A company bonus scheme
  • A health cash plan provided by Healthshield worth up to £1405 per year
  • Mental health support with MyndUp
  • Free barista coffee and social drinks in the office
  • Fulltime
Read More
Arrow Right

Regional Marketing Manager

The Regional Marketing Manager (Component & Commercial Channel) reports to the A...
Location
Location
Malaysia , Cyberjaya
Salary
Salary:
Not provided
amd.com Logo
AMD
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of marketing experience in the technology, semiconductor, or B2B/Channel industries with a proven track record in partner-led demand generation, MDF management, and go-to-market activation
  • Strong working knowledge of the AMD product ecosystem, including Ryzen and Radeon platforms, as well as partner landscapes such as OEMs, AIBs (e.g., ASUS, Gigabyte, MSI), ODMs (e.g., Compal, Wistron), distributors, retailers, and SIs
  • Demonstrated success in executing channel and component marketing campaigns, both digital and physical, tailored to gaming, DIY, commercial client, and server segments
  • Experience in localizing global strategies and assets into effective, partner-specific campaigns across APAC markets
  • Skilled in performance tracking, ROI analysis, and KPI reporting across multi-partner campaigns
  • ability to translate insights into actionable improvements
  • Excellent collaboration and stakeholder management skills, working effectively across regional marketing, sales, operations, and global business units
  • Proficient in Microsoft Office (especially PowerPoint and Excel)
  • familiarity with CRM (e.g., Salesforce), marketing automation platforms, and analytics dashboards is a strong plus
  • Fluent in English with strong written and verbal communication skills, including storytelling, executive presentations, and campaign briefs
Job Responsibility
Job Responsibility
  • Develop and grow APAC Component business by supporting channel partners, distributors, eTailers/retailers, SIs, and SMB partners with new programs and opportunities
  • Grow Ryzen and Radeon presence in the channel to elevate AMD’s brand and leadership in gaming and commercial segments
  • Align with APAC priorities and leverage BU assets to localize activations with country teams
  • Track marketing execution and coordinate with Sales and Marketing Operations to engage partners and monitor program delivery
  • Lead and organize physical/digital campaigns, product launches, and regional marketing events for Ryzen/Radeon products
  • Coordinate marketing campaign tracking and reporting for cross-segment activities
  • Generate regular reports and performance analyses to improve program impact and visibility
  • Collaborate with APJ teams to support One-APJ execution and cross-business integration
  • Lead account-based co-marketing with SI, AIB, ODM, and support go-to-market program rollout
  • Develop and execute regional commercial client & server channel marketing plans aligned with APJ business objectives and partner account strategies
Read More
Arrow Right

Marketing Operations Manager

At Promon, we protect the apps people rely on every day. Our award-winning appli...
Location
Location
Norway , Oslo
Salary
Salary:
Not provided
promon.io Logo
Promon
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Solid B2B marketing experience
  • Ideally within a dedicated marketing operations role
  • Hands-on experience managing marketing automation (HubSpot preferred) and CRM systems (Salesforce preferred)
  • Proven expertise in marketing analytics, reporting, and attribution modeling
  • Strong understanding of B2B marketing funnels, lifecycle management, and pipeline measurement
  • Experience managing and optimizing marketing data quality and segmentation
  • Collaborative mindset and ability to work cross-functionally with demand gen, sales ops, and brand teams
  • Analytical, curious, and eager to find smarter, more efficient ways to scale marketing performance
Job Responsibility
Job Responsibility
  • Own and manage the MarTech stack, including marketing automation, CRM, and analytics tools
  • Ensure seamless integration between marketing and sales platforms (HubSpot, Salesforce, 6sense, and others)
  • Evaluate, implement, and optimize new tools to support evolving business needs
  • Lead marketing data management—maintaining data quality, enrichment, and usability across campaigns
  • Develop and maintain performance dashboards and reporting frameworks that connect marketing activity to pipeline and revenue
  • Analyze campaign performance and funnel metrics, turning data into actionable insights and recommendations
  • Build scalable workflows for campaign execution, lead scoring, and reporting to drive operational efficiency
  • Partner with Demand Generation, Brand, and Sales Operations to align processes, attribution models, and reporting frameworks
  • Act as the internal expert and advocate for marketing technology, processes, and best practices
What we offer
What we offer
  • Work at the forefront of game-changing technology
  • Immerse in a Nordic work culture renowned for innovation, flat hierarchy, and inclusivity
  • Encouragement and support for your passion, curiosity, and goals
  • Work with some of the world's best app security experts and mobile security thought leaders
  • Fun and engaging international team
  • Celebration of birthdays, team wins, milestones, and holidays
  • Values of Trust, Curiosity, Fun, and Ambition
Read More
Arrow Right