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Cognition Labs Logo Cognition Labs · -

Segment Marketing, Industries

United States, San Francisco Bay Area · Job Posted February 16, 2026
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Job Description

We're looking for a marketer to translate Cognition’s story into industry-specific marketing across key enterprise verticals. You'll sit within our core marketing team and translate Cognition's product story into narratives that resonate with specific industries—then bring those narratives to market in close coordination with revenue marketing and our VPs of Industries on the sales side. This is a hands-on, cross-functional role. You'll partner directly with sales to understand what their accounts need and create enablement materials, and with revenue marketing on the industry-specific content and messaging they need to execute campaigns.

Job Responsibility

  • Understand enterprise buyers by segment: Develop deep knowledge of buyer personas, procurement dynamics, and competitive landscapes across priority industries to inform how we position and sell the Cognition Platform
  • Own industry positioning, use cases, and materials: Create the decks, one-pagers, case studies, and web content that help our sales team win—tailored by industry and informed by what sales is hearing in the field
  • Partner with sales to understand buyer needs, objections, and dynamics and translate those insights into marketing and enablement.
  • Equip revenue and field marketing: Develop the industry-specific messaging, content, and assets that revenue marketing and field marketing leads need to run targeted campaigns across regions and accounts
  • Launch products to industries, with the right narratives and tactics.
  • Tell customer stories: Develop case studies and narratives that demonstrate Cognition's impact in each vertical, working with customers and within compliance constraints
  • Track what's working: Analyze pipeline by segment, track win/loss patterns across industries, and monitor which materials are actually getting used in deals—then feed those insights back into positioning and content
  • Connect the functions: Serve as bridge between product marketing, revenue marketing, and sales—ensuring segment-specific messaging flows consistently from positioning through to campaigns, events, and sales materials

Requirements

  • Experience in B2B marketing
  • product marketing background strongly preferred
  • Strong written and verbal communication skills, with the ability to translate technical concepts for non-technical audiences
  • A builder mindset: you're excited to create materials, run campaigns, and ship
  • Ability to analyze data: you're comfortable with pipeline data, win/loss analysis, and using metrics to inform marketing strategy
  • you’re informed by both qualitative and quantitative data
  • Comfort working across functions, including sales and engineering, and navigating ambiguity—especially at the intersection of marketing and sales
  • Track record of thriving in fast-paced, high-intensity environments
  • Technical background or deep interest in AI and software
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