Job Description
What you were looking for without daring to ask 💼 At least 8 years 💰 Between €69k and €80k gross fixed per year, depending on experience 📍 Nantes 🎓 Master’s degree in Business, Sales, Marketing or equivalent is required 🌍 Lucca is getting global! For this role, the required level of English is C1 (listening, reading and speaking) What about your future team? You will join the Market Strategy team within Marketing, at the core of Lucca’s growth engine. The team builds and scales GTM strategies by segment, helping align Product, Sales, Marketing, Channel, and Customer Success around shared priorities. What will you be doing? At Lucca, our market is structured into distinct business segments, each corresponding to a specific type of customer. As a Segment Lead, your mission is to reach market leadership within your segment. To achieve this, you will: Build a deep understanding of your market, customers, and competition Define a clear strategic vision and winning position for your segment Drive data-informed prioritization and resource allocation This is a highly strategic role requiring strong transversal influence. It sits at the intersection of Business and Product, combining strategic thinking with operational impact. You will work closely with Product, Sales, Marketing, and Customer Success teams, and collaborate with other segment leaders to build shared knowledge and scale best practices. 1️⃣ Market Intelligence - Act as the in-house strategic expert on your segment. Analyze customer needs, competitors, and market dynamics Build actionable market intelligence to support GTM teams Identify opportunities and risks 2️⃣ Segment Positioning - Define how we win in your segment. Define ICPs, buyer personas, and target market Translate product capabilities into differentiated value propositions and messaging Define pricing strategies and distribution channels 3️⃣ GTM Strategy Definition - Build a data-driven strategy to accelerate growth. Conduct data analysis and field investigations to identify growth drivers Deliver strategic recommendations to leadership (e.g., QBRs) Influence product roadmap through market insights 4️⃣ GTM Strategy Execution & Enablement - Ensure strategy turns into impact on the ground. Roll out GTM strategy and drive execution across teams Equip teams with effective assets (sales decks, battle cards, training) Monitor performance and refine GTM plays based on results
