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At Lucca, our market is structured into distinct business segments, each corresponding to a specific type of customer. As a Segment Lead, your mission is to reach market leadership within your segment. To achieve this, you will: Build a deep understanding of your market, customers, and competition; Define a clear strategic vision and winning position for your segment; Drive data-informed prioritization and resource allocation. This is a highly strategic role requiring strong transversal influence. It sits at the intersection of Business and Product, combining strategic thinking with operational impact. You will work closely with Product, Sales, Marketing, and Customer Success teams, and collaborate with other segment leaders to build shared knowledge and scale best practices.
Job Responsibility
Build a deep understanding of your market, customers, and competition
Define a clear strategic vision and winning position for your segment
Drive data-informed prioritization and resource allocation
Act as the in-house strategic expert on your segment
Analyze customer needs, competitors, and market dynamics
Build actionable market intelligence to support GTM teams
Identify opportunities and risks
Define ICPs, buyer personas, and target market
Translate product capabilities into differentiated value propositions and messaging
Define pricing strategies and distribution channels
Build a data-driven strategy to accelerate growth
Conduct data analysis and field investigations to identify growth drivers
Deliver strategic recommendations to leadership
Influence product roadmap through market insights
Ensure strategy turns into impact on the ground
Roll out GTM strategy and drive execution across teams
Equip teams with effective assets
Monitor performance and refine GTM plays based on results
Requirements
8+ years of experience in Product Marketing, GTM, Sales Strategy or Consulting leadership roles
Strong ability to influence cross-functionally, with proven experience working with senior stakeholders
Comfortable manipulating and analyzing data to build a 360° view of market and business
Combination of strong business acumen with the ability to go deep into product topics
Ability to articulate clear strategies and storytelling in spite of complexity/uncertainty
Customer-obsessed and driven by insights to inform decisions
Hands-on and close to the field, willing to engage directly with customers, sales teams, and day-to-day execution
Comfortable operating in fast-scaling, high-growth environments
Master’s degree in Business, Sales, Marketing or equivalent is required
Required level of English is C1 (listening, reading and speaking)