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Combine your data analytics and creative thinking to support category growth within our Big W business. Working with the Search Media Lead and the broader ConnectedX business you will help develop campaigns and initiatives which drive product and category growth, as well as overall customer value.
Job Responsibility:
Oversee annual, quarterly and annual budget allocations to maximise KPIs (ROAS), optimising across campaigns and channels for the best return
Regularly present performance updates, insights, and strategic recommendations to senior stakeholders
Act as a primary SEM contact for Big W, presenting performance data, insights, and recommendations to senior stakeholders and aligning SEM objectives with business goals
Stay informed about the latest trends in SEM, including AI, audiences, automation, and the latest ad formats
Proactively test new strategies, formats, or platforms
Take a lead role in mentoring junior team members.
Requirements:
Several years experience in a hands on SEM role
Google Shopping & Google Merchant Centre Experience essential
Experience with bid management tools such as SA360, GA360 / GA4 and Adobe Analytics & Ad Servers such as Campaign Manager 360
Experience in keyword planning, forecasting & tagging solutions for measurement and audience building
Good analytical and problem-solving abilities, along with an ability to collaborate cross-functionally
Exceptional stakeholder management and communication skills.
What we offer:
Team discounts across our range of Woolworths Group brands and a robust rewards program
A global business with endless career possibilities
A commitment to flexibility through a hybrid working model
Parental Leave provisions and various leave types, including but not limited to Study Leave and Sports Representation Leave.