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Chewy is seeking a highly motivated, goal oriented and analytical Paid Search Marketing Manager to join our exciting and fast paced company in our Boston, MA, Plantation, FL or Minneapolis, MN office. As a Search Marketing Manager you will be responsible for creating, managing and optimizing PPC campaigns across multiple search engines. You will analyze performance, run diagnostics, draft analyses, run experiments, optimize existing campaigns, and build new ones. You will prioritize the most scalable opportunities and through testing and iteration, grow a portfolio of customer acquisition sources that are incremental to the Performance Marketing program. You must learn quickly, move fast, quickly run and analyze experiments, and make decisions prioritized by business impact. You will need the right balance of marketing and technology experience, as well as business judgment and technical aptitude.
Job Responsibility:
Own project work and support key projects owned by team members across the Boston, MA, Plantation, FL and Minneapolis, MN offices for the largest and fastest growing marketing channels in the company
Build campaigns from the ground up, including keyword research, competitive analysis, and ad copy generation and experimentation
Monitor campaign performance, perform deep dive analysis, and flag opportunities to grow or optimize performance across search marketing tactics
Keep our search campaigns up to date with the latest and greatest information from the site, from our internal partners, and industry trends/insights
Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance
Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities
Build new relationships and work in parallel with other disciplines at the company
Requirements:
Bachelor's degree or higher in economics, computer science, mathematics, marketing, or a related discipline
4+ years of experience in paid search, preferably ecommerce or performance/direct response