Search Engine Optimization Lead Marketing Consultant Job at Wells Fargo (Charlotte)

Managing Director, SEO

Title: Managing Director, SEO. Location: United States, Remote. Duration: Full T...

Location

United States , Boston

Salary:

150000.00 - 180000.00 USD / Year

Beacon Hill

Expiration Date

Until further notice

Requirements

Advertising agency background
Senior-level people leadership experience at scale, including: Managing multiple senior leaders (Director, Senior Manager level)
Experience managing a large and diverse account portfolio, including: SMB, Mid-Market, and Enterprise clients
Strong client-facing and consultative skills
Able to lead executive-level conversations
Scope projects and new business opportunities end to end
Act as a thought leader for both clients and internal teams
Hands-on experience with AIO and GEO (AI Search / Generative search optimization)
Deep SEO expertise across technical SEO, on-page, site architecture, and authority development
Experience operating at a strategic rather than executional level

Job Responsibility

Provide senior leadership for the SEO department, setting direction, priorities, and standards
Manage and mentor senior SEO leaders, including Directors and Senior Managers
Act as executive sponsor on key client relationships and step in on escalations when needed
Provide strategic SEO guidance across a large and varied client portfolio (SMB, Mid-Market, and Enterprise)
Ensure SEO strategies align to broader business and marketing goals for clients
Scope and support new business opportunities, including participating in pitches and expansion conversations
Drive innovation in modern search, including AI Search Optimization (AIO) and Generative Engine Optimization (GEO)
Partner with internal leadership on financial performance, retention, and growth of the SEO practice
Improve processes, frameworks, and ways of working to support scale and consistency
Collaborate cross-functionally with Paid Media, Content, Design, and Development teams

Fulltime

Head of Digital Marketing & SaaS Growth

Lead the transformation of our customer acquisition and lifecycle management cap...

Location

United Kingdom , Harrow

Salary:

Not provided

Info Technology Supply Ltd.

Expiration Date

Until further notice

Requirements

7-10 years progressive experience in B2B software marketing with demonstrated career progression to leadership roles
Minimum 3 years leading teams of 5+ people across marketing and customer success functions
Proven track record building and scaling digital demand generation engines with documented results (pipeline generation, lead volume, conversion rates)
Demonstrated expertise in marketing automation platforms (HubSpot, Marketo, Pardot) including hands-on implementation and optimization experience
Direct experience establishing and scaling customer success functions including team building, process design, and metrics definition
Experience managing diverse software portfolios with both transactional and consultative products
Deep proficiency in SaaS and subscription business metrics: CAC, LTV, CAC:LTV ratios, payback period, MRR, ARR, churn, expansion revenue, NPS
Expertise in performance marketing: paid search, paid social, display, retargeting with proven conversion optimization experience
Strong analytical capabilities: SQL preferred, proficiency with BI tools, A/B testing methodologies, statistical analysis
Hands-on experience with marketing technology stacks: marketing automation, CRM integration, analytics platforms, customer success tools

Job Responsibility

Build and scale comprehensive digital marketing strategy generating measurable pipeline across transactional product portfolio
Implement and optimize marketing automation platform with demonstrated expertise in CRMs
Develop and execute high-volume lead generation campaigns with proven conversion optimization methodologies
Create and manage performance marketing framework with rigorous ROI tracking and attribution modeling
Generate consistent flow of marketing qualified leads (MQLs) with defined lead scoring and qualification criteria
Build thought leadership programs and content engines that drive inbound demand
Manage marketing technology stack integration with CRM and sales tools
Establish and scale customer success function with proven methodologies from previous experience
Implement customer health scoring systems and proactive engagement frameworks
Build onboarding, adoption, and expansion programs that drive measurable retention and revenue growth

What we offer

A company laptop for business use
Business Expenses
Annual leave entitlement will be aligned to the location/region, with gradual progression up to a maximum of 30 days, in line with completed years of service
Opportunity to build and scale critical functions with significant business impact
Autonomy to implement modern marketing and customer success best practices
Established customer base and proven products as foundation
Performance-based compensation with significant variable component tied to measurable results
Collaborative environment with supportive executive team
European scope with potential for international impact
Career progression opportunities in growing organization

Fulltime

Head of Digital Marketing & SaaS Growth

Lead the transformation of our customer acquisition and lifecycle management cap...

Location

Spain , Madrid

Salary:

Not provided

Info Technology Supply Ltd.

Expiration Date

Until further notice

Requirements

7-10 years progressive experience in B2B software marketing with demonstrated career progression to leadership roles
Minimum 3 years leading teams of 5+ people across marketing and customer success functions
Proven track record building and scaling digital demand generation engines with documented results (pipeline generation, lead volume, conversion rates)
Demonstrated expertise in marketing automation platforms (HubSpot, Marketo, Pardot) including hands-on implementation and optimization experience
Direct experience establishing and scaling customer success functions including team building, process design, and metrics definition
Experience managing diverse software portfolios with both transactional and consultative products
Deep proficiency in SaaS and subscription business metrics: CAC, LTV, CAC:LTV ratios, payback period, MRR, ARR, churn, expansion revenue, NPS
Expertise in performance marketing: paid search, paid social, display, retargeting with proven conversion optimization experience
Strong analytical capabilities: SQL preferred, proficiency with BI tools, A/B testing methodologies, statistical analysis
Hands-on experience with marketing technology stacks: marketing automation, CRM integration, analytics platforms, customer success tools

Job Responsibility

Build and scale comprehensive digital marketing strategy generating measurable pipeline across transactional product portfolio
Implement and optimize marketing automation platform with demonstrated expertise in CRMs
Develop and execute high-volume lead generation campaigns with proven conversion optimization methodologies
Create and manage performance marketing framework with rigorous ROI tracking and attribution modeling
Generate consistent flow of marketing qualified leads (MQLs) with defined lead scoring and qualification criteria
Build thought leadership programs and content engines that drive inbound demand
Manage marketing technology stack integration with CRM and sales tools
Establish and scale customer success function with proven methodologies from previous experience
Implement customer health scoring systems and proactive engagement frameworks
Build onboarding, adoption, and expansion programs that drive measurable retention and revenue growth

What we offer

A company laptop for business use
Business Expenses
Annual leave entitlement will be aligned to the location/region, with gradual progression up to a maximum of 30 days, in line with completed years of service
Opportunity to build and scale critical functions with significant business impact
Autonomy to implement modern marketing and customer success best practices
Established customer base and proven products as foundation
Performance-based compensation with significant variable component tied to measurable results
Collaborative environment with supportive executive team
European scope with potential for international impact
Career progression opportunities in growing organization

Fulltime

Executive Manager - Marketing Data and Analytics

The scope of the role is to own all Paid Media Marketing analytics priorities, i...

Location

India , Hyderabad

Salary:

Not provided

Pepsico

Expiration Date

Until further notice

Requirements

Bachelor’s degree in a quantitative field (e.g. statistics, economics, mathematics, business administration, marketing)
Masters degree preferred
8+ years of experience in marketing/media strategy & analytics and measurement
preferably in the CPG/FMCG space with a good understanding of eCommerce
Experience in omnichannel marketing, attribution, A/B and Multivariate test design and implementation, and ROI measurement
Robust experience in the languages of data manipulation (e.g. SQL, R) and in visualization (e.g. Tableau, Datorama)
High proficiency in Microsoft Excel and PowerPoint. Mastery of data, ingest, manipulate and model data
Strong organizational skills, with the ability to effectively manage projects and communicate effectively
Strong communication skills (both written and verbal) and the ability to distill complex ideas down to clear and concise business findings and recommendations
Requires a high level of regular/daily interaction and co-ordination with several teams

Job Responsibility

Own all Paid Media Marketing analytics priorities, investment requirement/strategy for the ecommerce marketing team, from forecasting/budgeting analysis, to post-campaign reporting, to all data collection/input/validation of ROI engine/MMM models
Work closely with eComm Performance Marketing teams, Merchandising teams and the sales team within GCC and eCommerce Marketing & Key Account Management teams within markets
Perform quarterly deep dive analysis on performance marketing campaigns vs agreed KPIs and in particular iROAS which will critically make recommendations on how to optimize the eComm marketing strategy & A+M budgets required to drive Pepsico growth
Lead Retail Media ecomm sufficiency modelling and Retail Media effectiness Model for incrementality measurement
Partner closely with several teams eComm Omni Marketing, eComm Brand Marketing, and eComm Search marketing teams to conduct regular and ad hoc analysis to better drive media investment and optimization decisions geared towards incremental growth for the eCommerce business
Partner with Customer & Brand Marketing teams on various analysis: A/B testing, Campaign impact measurement, Investment strategy, Financial forecasting, and retailer data partnerships
Partner with Data Science and Tech teams to consult on retailer data warehousing and architecture, automated reporting/dashboards, and ROI engine
Lead ROI Engine process on behalf of eComm Marketing – collect, clean, and submit all Customer and Search Marketing campaign data
validate data and reporting output at various stages of ROI Engine model
Lead sufficiency modelling to feed into critical PEP processes i.e. AOP

Senior Digital Marketing Strategist

The Senior Digital Strategist is responsible for working with account teams, cro...

Location

United States , Des Moines

Salary:

Not provided

Two Rivers Marketing

Expiration Date

Until further notice

Requirements

Bachelor’s degree in marketing, communications, business, or a related field is preferred
5+ years of hands-on experience in strategy/planning with a focus on digital marketing
at least 3 years of SEO strategy
Functional knowledge of Google Analytics, Search Console, Keyword Planner, Moz, and SEMrush (certifications a plus)
Deep knowledge of digital outlets and social channels
Practice in advanced SEO theory and applied techniques
In-depth knowledge of integrated marketing and digital disciplines
Superior communication skills, both internal and client-facing
Strong quantitative and qualitative analytical skills
Ability to work effectively with a variety of internal teams

Job Responsibility

Works alongside agency cross-functional teams to develop fully integrated digital marketing strategies and solutions
Manages direct reports who contribute to digital work on the assigned accounts
Provides direction and oversight to digital work while facilitating integration and strategic account growth
Provides strategic thought leadership in the digital space
Educates agency peers and clients
Provides consultation and guidance on various areas of digital marketing communications (web, digital, social, mobile)
Leads the planning and execution of online strategies, campaigns, and platforms, including social media (paid and organic), search (paid, organic and AI) while collaborating with Experience and Technology team on websites/landing pages, CRM/automation, and emerging technologies
Works with the account and project management teams to help define scope and recommended approaches for digital projects
Acts as the main point of contact to assigned accounts for all assigned client-related deliverables
Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed client objectives

What we offer

Opportunity to work with global B2B brands
Move up in the ranks in a stable, growing company
Employee-owned agency
Commitment to work/life balance
Equal employment opportunities

Fulltime

Senior Manager- E-Commerce Marketing Measurement

The scope of the role is to own end-to-end measurement and analytics for eCommer...

Location

India , Hyderabad

Salary:

Not provided

Pepsico

Expiration Date

Until further notice

Requirements

Bachelor’s degree in a quantitative field (e.g. statistics, economics, mathematics, business administration, marketing)
Master’s degree preferred
8+ years of experience in marketing/media strategy & analytics and measurement
preferably in the CPG/FMCG space with a good understanding of eCommerce ecosystem
Experience in omnichannel marketing, attribution methodologies, ROI measurement & Experimentation (A/B, Multivariate and Causal Inference methods)
High proficiency in Microsoft Excel and PowerPoint
Mastery of data, ingest, manipulate and model data
Robust experience in the languages of data manipulation (e.g. SQL, R) and in visualization (e.g. Tableau, Datorama, Power BI)
Strong project and stakeholder management skills, with the ability to coordinate across multiple teams and priorities
Excellent communication skills (both written and verbal) and the ability to distill complex ideas down to clear and concise business findings and recommendations

Job Responsibility

Own end-to-end measurement and analytics for eCommerce/ RMN Paid Media, translating business goals into investment strategy and optimization actions
The role spans forecasting/budgeting analysis, performance measurement (in-flight and post-campaign reporting, iROAS and incrementality evaluation), and data stewardship such as data collection, QA/validation, and inputs into MMM models(/ROI Engine)
Partners closely with eCommerce Performance Marketing, Merchandising, and Sales within the GCC, and with market eCommerce Marketing and Key Account Management teams, to deliver quarterly deep dives and clear recommendations that optimize media strategy and A&M investment to drive PepsiCo growth
Leads the development and ongoing maintenance of the Retail Media eCommerce sufficiency modelling framework to assess budget sufficiency and investment thresholds, and delivers ad hoc analyses to test causality and quantify incrementality (/diminishing returns curve), informing channel mix and optimization decisions through Retail Media effectiveness solutions
Partners closely with several teams eComm Omni Marketing, eComm Brand Marketing, and eComm Search marketing teams to conduct regular and ad hoc analysis to better drive media investment and optimization decisions geared towards incremental growth for the eCommerce business
Partner with Customer & Brand Marketing teams on various analysis: A/B testing, Campaign impact measurement, Investment strategy, Financial forecasting, and retailer data partnerships
Partner with Data Science and Tech teams to consult on retailer data warehousing and architecture, automated reporting/dashboards, and ROI engine
Lead ROI Engine process on behalf of eComm Marketing – collect, clean, and submit all Customer and Search Marketing campaign data
validate data and reporting output at various stages of ROI Engine model
Lead sufficiency modelling to feed into critical PEP processes i.e. AOP

Director, Marketing Technology

This position is responsible for providing a foundation of marketing domain expe...

Location

United States , Kingwood

Salary:

Not provided

Insperity

Expiration Date

Until further notice

Requirements

Bachelor’s Degree in Computer Science, a related discipline, or equivalent work experience is required
Ten or more years of experience in leading technology initiatives is required
Seven plus years of experience managing or supervising technical and/or professional staff members is required
Experience implementing marketing technology solutions, including marketing automation platforms is required
Ten plus years of experience in application development and technology project management experience including the rollout of related applications is required
Experience leading both internal and external cross-functional teams in the design and execution of data analytics is required
Proven ability to influence the marketing organization globally to create a culture of data-led experimentation and innovation
Experience optimizing data and software integrations and using technology to increase market awareness, audience engagement and lead conversion by keeping up with trends in both marketing and advertising technology
Possesses exceptional strategic thinking, analytical and problem-solving skills, as well as excellent written and verbal communication skills to effectively articulate business/product strategies, influence outcomes and lead through
Ability to manage multiple initiatives simultaneously by maintaining an organized portfolio

Job Responsibility

Defines and implements marketing’s technology vision, strategy, and roadmap working with department leaders and stakeholders to create a technology roadmap that is aligned with business objectives
Partners with the IT organization, leads the business-side implementation of new marketing technology, attains seamless integration to Customer Relationship Management (CRM) and Marketing Automation Platform (MAP), and ensures high levels of adoption
Researches new technologies to solve marketing needs, assesses vendor and technology capabilities, and manages RFP and onboarding end-to-end processes
Manages the marketing technology budget
Develops, coaches, and leads technical and professional team members for sustained excellence in individual and team performance
Works closely with stakeholders to plan, direct, and coordinate all marketing technology development and execution, in addition to the selection and integration of marketing business applications, enterprise services, and cloud platforms
Aligns marketing technology with business goals
Maintains effective and thorough communications with all stakeholders across the organization
Defines the business requirements for marketing technology development and investments through consultation with internal constituents to identify needs and formulate solutions to project objectives, and participates in the research, design, architecture, and development
Leads the evaluation and selection process of marketing technology providers

What we offer

Flexibility: Over 80% of Insperity’s jobs have flexibility
Career Growth: Insperity provides many ways to grow with the company. We offer continuous learning programs, mentorship opportunities and ongoing training
Well-Being: Our total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more

Fulltime

Geo & Aeo Technical Consultant

We are looking for a GEO (Generative Engine Optimization) & AEO (Answer Engine O...

Location

India , Pune

Salary:

Not provided

QED42

Expiration Date

Until further notice

Requirements

5–8 years of hands-on experience in SEO, with demonstrable progression into AEO and/or GEO strategy and execution
Deep technical understanding of how search engines and LLMs crawl, index, interpret, and surface content - including structured data, schema markup, NLP fundamentals, and entity-based SEO
Proficiency with core tools: Google Search Console, GA4, SEMrush or Ahrefs, Screaming Frog, Google Tag Manager, and at least one data visualization/reporting tool (Looker Studio, Tableau, Power BI)
Familiarity with AI search ecosystem: Understanding of how platforms like ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot retrieve and cite content, and what optimization levers influence visibility
Strong analytical skills: Ability to read reports, identify patterns, and translate data into prioritized, actionable recommendations - not just surface-level observations
Excellent communication skills: Ability to present findings, defend strategic recommendations, and build trust with clients through clear, structured, and jargon-free communication
Consultative mindset: You lead with insight, not pitch decks. You listen before you recommend. You focus on solving problems, not upselling
Industry contextualization: Ability to adapt GEO/AEO strategies to different verticals and articulate value in terms that matter to each industry (e.g., patient acquisition for healthcare, product discovery for e-commerce, lead generation for SaaS)

Job Responsibility

Develop and execute GEO and AEO strategies that ensure client brands are discoverable, cited, and recommended by AI-powered search platforms (ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Gemini, and others)
Design content optimization frameworks that align with how LLMs index, interpret, and surface information - going beyond traditional keyword-driven SEO
Implement structured data, schema markup, and entity-based optimization to improve AI comprehension and citation of client content
Optimize for featured snippets, voice search, zero-click results, and AI-generated summaries
Bridge traditional SEO best practices with emerging GEO/AEO methodologies to build a unified organic visibility strategy
Conduct comprehensive technical audits covering crawlability, indexing, Core Web Vitals, JavaScript rendering, site architecture, and AI-readiness of content
Work with tools such as Google Search Console, Google Analytics (GA4), SEMrush, Ahrefs, Screaming Frog, and emerging AI visibility platforms (e.g., Profound, Otterly.ai, Peec AI, SE Ranking AI Tracker) to monitor, measure, and improve AI search presence
Build dashboards and recurring reports using GA4, Looker Studio, or similar tools and, more importantly, derive clear action items and strategic recommendations from the data
Track and analyze how and where client brands appear in AI-generated answers, and develop remediation strategies for gaps
Act as a trusted advisor to clients - lead discovery calls, present audit findings, walk through strategic roadmaps, and conduct quarterly business reviews

Fulltime

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Search Engine Optimization Lead Marketing Consultant

Job Description

Job Responsibility

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