This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
We are seeking a Search Engine Marketing (SEM) Specialist to manage and optimize PerkinElmer’s paid search programs across platforms including Google Ads, Bing, and other search networks. This role will be responsible for driving qualified traffic, brand visibility, and conversions through data-driven campaign execution. The ideal candidate combines strong analytical skills, hands-on campaign management experience, and a passion for continuous performance improvement. The SEM Specialist will also work closely with the Marketing Analyst to ensure all campaigns are consistently monitored, measured, and optimized for maximum ROI.
Job Responsibility:
Plan, execute, and optimize global paid search campaigns across Google Ads, Bing, and other relevant networks
Conduct keyword research, audience segmentation, and competitive analysis to inform campaign strategy
Create and test ad copy, landing page messaging, and extensions to improve engagement and conversion rates
Manage and refine bidding strategies and budgets to achieve performance targets across campaigns
Continuously monitor key performance metrics such as CPC, CTR, Quality Score, and conversion rate, identifying optimization opportunities
Conduct A/B testing on ads, landing pages, and targeting to maximize ROI
Collaborate with content, analytics, and digital teams to align SEM initiatives with broader marketing goals
Partner closely with the Marketing Analyst to review performance data, uncover insights, and implement ongoing optimizations to improve effectiveness
Stay current with search engine trends, platform updates, and emerging SEM best practices, including the ever changing Google updates such as the use of AI and intent data
Prepare performance reports and insights to guide ongoing strategy and share with stakeholders
Requirements:
Bachelor’s degree in Marketing, Business, or related field
3–5 years of hands-on experience managing paid search campaigns (Google Ads, Microsoft Ads)
Google Ads certification strongly preferred
Demonstrated success in achieving measurable performance targets (CPC, CPA, ROAS)
Strong analytical and Excel skills
experience with Google Analytics or other reporting platforms
Detail-oriented, with the ability to manage multiple campaigns and budgets simultaneously
Excellent communication and collaboration skills
Nice to have:
Experience in analytical or life sciences a plus but not a necessity
What we offer:
Private healthcare including dental care
Life and long-term disability insurance
MyBenefit Cafeteria system
Multisport Card
Social Fund Subsidies
Home Office allowance
Tuition reimbursement
Referral awards
Internal career development opportunities in multiple business areas
Day off to celebrate your birthday, and up to 3 additional days of vacation by length of service in the company